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Author: Eric Ryan Publisher: Chronicle Books ISBN: 9780811863919 Category : House & Home Languages : en Pages : 162
Book Description
A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.
Author: Eric Ryan Publisher: Chronicle Books ISBN: 9780811863919 Category : House & Home Languages : en Pages : 162
Book Description
A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.
Author: Grip Publisher: Rockport Publishers ISBN: 1616736534 Category : Design Languages : en Pages : 320
Book Description
Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three. This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms
Author: Michael W. Robbins Publisher: Rodale ISBN: 1594868875 Category : Reference Languages : en Pages : 402
Book Description
A consumer's reference to green living counsels readers on how to identify truly eco-friendly products and includes reviews and advice for everything from home furnishings and appliances to toys and clothing. Original.
Author: Jacquelyn A. Ottman Publisher: Berrett-Koehler Publishers ISBN: 160509868X Category : Business & Economics Languages : en Pages : 274
Book Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.
Author: Jacquelyn Ottman Publisher: Routledge ISBN: 1351278665 Category : Business & Economics Languages : en Pages : 273
Book Description
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Author: Margaret Read MacDonald Publisher: Harper Collins ISBN: 0060283734 Category : Juvenile Fiction Languages : en Pages : 42
Book Description
THE SQUEAKY DOOR It's time for bed! Granny tucks Little Boy in tight. She kisses him good night. She turns out the light. And he's not scared! No, not him! But when Granny shuts that door... SQUEEEEAK! How can a granny keep that spooky, squeaky door from scaring her little boy awake at night? Acclaimed storyteller Margaret Read MacDonald spins a humorous bedtime story, perfect for reading aloud, with comical illustrations by Mary Newell DePalma.
Author: Bill Phillips Publisher: Rodale ISBN: 1623365554 Category : Health & Fitness Languages : en Pages : 354
Book Description
Men take better care of their cars than they do their own bodies, finding health information too technical, scary, or boring. Written and designed in a guy-friendly manner--think of a cross between an owner's manual to a vintage muscle car and a Boy Scout handbook--The Better Man Project aims to change that with a practical health guide to help men achieve the holy grail of a well-lived life. In response to its readers' calls for more health content in the manner that they've come to expect from Men's Health, here is straightforward, personal information delivered with a double-shot of humor. Baby boomers and millennials alike will respond to the promise of leaner, stronger, healthier longevity. Features include: • Health and fitness self-tests so readers see how they measure up to other guys their age • A decade-by-decade cheat sheet for diagnostic tests men must have • Special reports on testosterone supplementation, telomere protection, reversing diabetes and heart disease, and preventing dementia • A troubleshooter's guide to common ailments and quick fixes • A simple plan for losing weight and preserving muscle mass • Answers to 50 questions men are afraid to ask their doctors Readers who seize this moment and follow the world-class tips in this book can expect the next 40, 50, or more years of their lives to be the most active, fun, and satisfying ever.
Author: Carsten Stroud Publisher: Bantam ISBN: 0307815269 Category : History Languages : en Pages : 369
Book Description
First Sergeant Dee Crane, a Vietnam Eleven Bravo, recounts his experiences alongside his men, his duties at the National Training Center in the Mojave Desert, and his most recent encounters in the Persian Gulf.
Author: Antonio Jesús Fuentes García Publisher: Babelcube Inc. ISBN: 1667410970 Category : Fiction Languages : en Pages : 284
Book Description
As the city of London began to recover from the terrible crimes that took place three years ago, a bizarre murder set off alarm bells at Scotland Yard. William Brassey, inspector of the police is forced to keep it secret, but letters sent by the killer and the discovery of a mysterious diary will bring a new approach to the investigation. Brassey goes in search of John Nesbit, a policeman cut off from his job and addicted to drinking and slums from the underworld. No one knows the mind of this type of assassin better than Nesbit, but will he be able to dive back into the game of a new assassin?, has "The Monster" returned or is he a simple impersonator? Nesbit must go in search of its past trying not to lose touch with the present. A harrowing journey that will take us into the most absolute decadence of the emerging city of London.
Author: Eric Ryan
Author: Eric Ryan
Author: Grip
Author: Michael W. Robbins
Author: Jacquelyn A. Ottman
Author: Jacquelyn Ottman
Author: Mary Lou Quinlan
Author: Margaret Read MacDonald
Author: Bill Phillips
Author: Carsten Stroud
Author: Antonio Jesús Fuentes García