Author: Andrea Basantes-Andrade
Publisher: Springer
ISBN: 9783030372200
Category : Technology & Engineering
Languages : en
Pages : 479
Book Description
This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability.
Technology, Sustainability and Educational Innovation (TSIE)
Author: Andrea Basantes-Andrade
Publisher: Springer
ISBN: 9783030372200
Category : Technology & Engineering
Languages : en
Pages : 479
Book Description
This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability.
Publisher: Springer
ISBN: 9783030372200
Category : Technology & Engineering
Languages : en
Pages : 479
Book Description
This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability.
The Sunken Billions
Author: World Bank
Publisher: World Bank Publications
ISBN: 0821379143
Category : Technology & Engineering
Languages : en
Pages : 130
Book Description
'The Sunken Billions: The Economic Justification for Fisheries Reform' shows the difference between the potential and actual net economic benefits from marine fisheries is about $50 billion per year, or some $2 trillion over the last three decades. If fish stocks were rebuilt, the current marine catch could be achieved with approximately half the current global fishing effort. This illustrates the massive overcapacity of the global fleet. The excess competition for the limited fish resources results in declining productivity, economic inefficiency, and depressed fisher incomes. The focus on the deteriorating biological health of world fisheries has tended to obscure their equally critical economic health. Achieving sustainable fisheries presents challenges not only of biology and ecology, but also of managing political and economic processes and replacing pernicious incentives with those that foster improved governance and responsible stewardship. Improved governance of marine fisheries could regain a substantial part of this annual economic loss and contribute to economic growth. Fisheries governance reform is a long-term process requiring political will and consensus vision, built through broad stakeholder dialogue. Reforms will require investment in good governance, including strengthening marine tenure systems and reducing illegal fishing and harmful subsidies. Realizing the potential economic benefits of fisheries means reducing fishing effort and capacity. To offset the associated social adjustment costs, successful reforms should provide for social safety nets and alternative economic opportunities for affected communities.
Publisher: World Bank Publications
ISBN: 0821379143
Category : Technology & Engineering
Languages : en
Pages : 130
Book Description
'The Sunken Billions: The Economic Justification for Fisheries Reform' shows the difference between the potential and actual net economic benefits from marine fisheries is about $50 billion per year, or some $2 trillion over the last three decades. If fish stocks were rebuilt, the current marine catch could be achieved with approximately half the current global fishing effort. This illustrates the massive overcapacity of the global fleet. The excess competition for the limited fish resources results in declining productivity, economic inefficiency, and depressed fisher incomes. The focus on the deteriorating biological health of world fisheries has tended to obscure their equally critical economic health. Achieving sustainable fisheries presents challenges not only of biology and ecology, but also of managing political and economic processes and replacing pernicious incentives with those that foster improved governance and responsible stewardship. Improved governance of marine fisheries could regain a substantial part of this annual economic loss and contribute to economic growth. Fisheries governance reform is a long-term process requiring political will and consensus vision, built through broad stakeholder dialogue. Reforms will require investment in good governance, including strengthening marine tenure systems and reducing illegal fishing and harmful subsidies. Realizing the potential economic benefits of fisheries means reducing fishing effort and capacity. To offset the associated social adjustment costs, successful reforms should provide for social safety nets and alternative economic opportunities for affected communities.
Data Preprocessing in Data Mining
Author: Salvador García
Publisher: Springer
ISBN: 3319102478
Category : Technology & Engineering
Languages : en
Pages : 327
Book Description
Data Preprocessing for Data Mining addresses one of the most important issues within the well-known Knowledge Discovery from Data process. Data directly taken from the source will likely have inconsistencies, errors or most importantly, it is not ready to be considered for a data mining process. Furthermore, the increasing amount of data in recent science, industry and business applications, calls to the requirement of more complex tools to analyze it. Thanks to data preprocessing, it is possible to convert the impossible into possible, adapting the data to fulfill the input demands of each data mining algorithm. Data preprocessing includes the data reduction techniques, which aim at reducing the complexity of the data, detecting or removing irrelevant and noisy elements from the data. This book is intended to review the tasks that fill the gap between the data acquisition from the source and the data mining process. A comprehensive look from a practical point of view, including basic concepts and surveying the techniques proposed in the specialized literature, is given.Each chapter is a stand-alone guide to a particular data preprocessing topic, from basic concepts and detailed descriptions of classical algorithms, to an incursion of an exhaustive catalog of recent developments. The in-depth technical descriptions make this book suitable for technical professionals, researchers, senior undergraduate and graduate students in data science, computer science and engineering.
Publisher: Springer
ISBN: 3319102478
Category : Technology & Engineering
Languages : en
Pages : 327
Book Description
Data Preprocessing for Data Mining addresses one of the most important issues within the well-known Knowledge Discovery from Data process. Data directly taken from the source will likely have inconsistencies, errors or most importantly, it is not ready to be considered for a data mining process. Furthermore, the increasing amount of data in recent science, industry and business applications, calls to the requirement of more complex tools to analyze it. Thanks to data preprocessing, it is possible to convert the impossible into possible, adapting the data to fulfill the input demands of each data mining algorithm. Data preprocessing includes the data reduction techniques, which aim at reducing the complexity of the data, detecting or removing irrelevant and noisy elements from the data. This book is intended to review the tasks that fill the gap between the data acquisition from the source and the data mining process. A comprehensive look from a practical point of view, including basic concepts and surveying the techniques proposed in the specialized literature, is given.Each chapter is a stand-alone guide to a particular data preprocessing topic, from basic concepts and detailed descriptions of classical algorithms, to an incursion of an exhaustive catalog of recent developments. The in-depth technical descriptions make this book suitable for technical professionals, researchers, senior undergraduate and graduate students in data science, computer science and engineering.
Multilabel Classification
Author: Francisco Herrera
Publisher: Springer
ISBN: 331941111X
Category : Computers
Languages : en
Pages : 200
Book Description
This book offers a comprehensive review of multilabel techniques widely used to classify and label texts, pictures, videos and music in the Internet. A deep review of the specialized literature on the field includes the available software needed to work with this kind of data. It provides the user with the software tools needed to deal with multilabel data, as well as step by step instruction on how to use them. The main topics covered are: • The special characteristics of multi-labeled data and the metrics available to measure them.• The importance of taking advantage of label correlations to improve the results.• The different approaches followed to face multi-label classification.• The preprocessing techniques applicable to multi-label datasets.• The available software tools to work with multi-label data. This book is beneficial for professionals and researchers in a variety of fields because of the wide range of potential applications for multilabel classification. Besides its multiple applications to classify different types of online information, it is also useful in many other areas, such as genomics and biology. No previous knowledge about the subject is required. The book introduces all the needed concepts to understand multilabel data characterization, treatment and evaluation.
Publisher: Springer
ISBN: 331941111X
Category : Computers
Languages : en
Pages : 200
Book Description
This book offers a comprehensive review of multilabel techniques widely used to classify and label texts, pictures, videos and music in the Internet. A deep review of the specialized literature on the field includes the available software needed to work with this kind of data. It provides the user with the software tools needed to deal with multilabel data, as well as step by step instruction on how to use them. The main topics covered are: • The special characteristics of multi-labeled data and the metrics available to measure them.• The importance of taking advantage of label correlations to improve the results.• The different approaches followed to face multi-label classification.• The preprocessing techniques applicable to multi-label datasets.• The available software tools to work with multi-label data. This book is beneficial for professionals and researchers in a variety of fields because of the wide range of potential applications for multilabel classification. Besides its multiple applications to classify different types of online information, it is also useful in many other areas, such as genomics and biology. No previous knowledge about the subject is required. The book introduces all the needed concepts to understand multilabel data characterization, treatment and evaluation.
JavaScript for Absolute Beginners
Author: Terry McNavage
Publisher: Apress
ISBN: 143027218X
Category : Computers
Languages : en
Pages : 495
Book Description
If you are new to both JavaScript and programming, this hands-on book is for you. Rather than staring blankly at gobbledygook, you'll explore JavaScript by entering and running hundreds of code samples in Firebug, a free JavaScript debugger. Then in the last two chapters, you'll leave the safety of Firebug and hand-code an uber cool JavaScript application in your preferred text editor. Written in a friendly, engaging narrative style, this innovative JavaScript tutorial covers the following essentials: Core JavaScript syntax, such as value types, operators, expressions, and statements provided by ECMAScript. Features for manipulating XHTML, CSS, and events provided by DOM. Object-oriented JavaScript, including prototypal and classical inheritance, deep copy, and mixins. Closure, lazy loading, advance conditional loading, chaining, currying, memoization, modules, callbacks, recursion, and other powerful function techniques. Encoding data with JSON or XML. Remote scripting with JSON-P or XMLHttpRequest Drag-and-drop, animated scrollers, skin swappers, and other cool behaviors. Optimizations to ensure your scripts run snappy. Formatting and naming conventions to prevent you from looking like a greenhorn. New ECMAScript 5, DOM 3, and HTML 5 features such as Object.create(), Function.prototype.bind(), strict mode, querySelector(), querySelectorAll(), and getElementsByClassName(). As you can see, due to its fresh approach, this book is by no means watered down. Therefore, over the course of your journey, you will go from JavaScript beginner to wizard, acquiring the skills recruiters desire.
Publisher: Apress
ISBN: 143027218X
Category : Computers
Languages : en
Pages : 495
Book Description
If you are new to both JavaScript and programming, this hands-on book is for you. Rather than staring blankly at gobbledygook, you'll explore JavaScript by entering and running hundreds of code samples in Firebug, a free JavaScript debugger. Then in the last two chapters, you'll leave the safety of Firebug and hand-code an uber cool JavaScript application in your preferred text editor. Written in a friendly, engaging narrative style, this innovative JavaScript tutorial covers the following essentials: Core JavaScript syntax, such as value types, operators, expressions, and statements provided by ECMAScript. Features for manipulating XHTML, CSS, and events provided by DOM. Object-oriented JavaScript, including prototypal and classical inheritance, deep copy, and mixins. Closure, lazy loading, advance conditional loading, chaining, currying, memoization, modules, callbacks, recursion, and other powerful function techniques. Encoding data with JSON or XML. Remote scripting with JSON-P or XMLHttpRequest Drag-and-drop, animated scrollers, skin swappers, and other cool behaviors. Optimizations to ensure your scripts run snappy. Formatting and naming conventions to prevent you from looking like a greenhorn. New ECMAScript 5, DOM 3, and HTML 5 features such as Object.create(), Function.prototype.bind(), strict mode, querySelector(), querySelectorAll(), and getElementsByClassName(). As you can see, due to its fresh approach, this book is by no means watered down. Therefore, over the course of your journey, you will go from JavaScript beginner to wizard, acquiring the skills recruiters desire.
Metasploit
Author: David Kennedy
Publisher: No Starch Press
ISBN: 159327288X
Category : Computers
Languages : en
Pages : 331
Book Description
The Metasploit Framework makes discovering, exploiting, and sharing vulnerabilities quick and relatively painless. But while Metasploit is used by security professionals everywhere, the tool can be hard to grasp for first-time users. Metasploit: The Penetration Tester's Guide fills this gap by teaching you how to harness the Framework and interact with the vibrant community of Metasploit contributors. Once you've built your foundation for penetration testing, you’ll learn the Framework's conventions, interfaces, and module system as you launch simulated attacks. You’ll move on to advanced penetration testing techniques, including network reconnaissance and enumeration, client-side attacks, wireless attacks, and targeted social-engineering attacks. Learn how to: –Find and exploit unmaintained, misconfigured, and unpatched systems –Perform reconnaissance and find valuable information about your target –Bypass anti-virus technologies and circumvent security controls –Integrate Nmap, NeXpose, and Nessus with Metasploit to automate discovery –Use the Meterpreter shell to launch further attacks from inside the network –Harness standalone Metasploit utilities, third-party tools, and plug-ins –Learn how to write your own Meterpreter post exploitation modules and scripts You'll even touch on exploit discovery for zero-day research, write a fuzzer, port existing exploits into the Framework, and learn how to cover your tracks. Whether your goal is to secure your own networks or to put someone else's to the test, Metasploit: The Penetration Tester's Guide will take you there and beyond.
Publisher: No Starch Press
ISBN: 159327288X
Category : Computers
Languages : en
Pages : 331
Book Description
The Metasploit Framework makes discovering, exploiting, and sharing vulnerabilities quick and relatively painless. But while Metasploit is used by security professionals everywhere, the tool can be hard to grasp for first-time users. Metasploit: The Penetration Tester's Guide fills this gap by teaching you how to harness the Framework and interact with the vibrant community of Metasploit contributors. Once you've built your foundation for penetration testing, you’ll learn the Framework's conventions, interfaces, and module system as you launch simulated attacks. You’ll move on to advanced penetration testing techniques, including network reconnaissance and enumeration, client-side attacks, wireless attacks, and targeted social-engineering attacks. Learn how to: –Find and exploit unmaintained, misconfigured, and unpatched systems –Perform reconnaissance and find valuable information about your target –Bypass anti-virus technologies and circumvent security controls –Integrate Nmap, NeXpose, and Nessus with Metasploit to automate discovery –Use the Meterpreter shell to launch further attacks from inside the network –Harness standalone Metasploit utilities, third-party tools, and plug-ins –Learn how to write your own Meterpreter post exploitation modules and scripts You'll even touch on exploit discovery for zero-day research, write a fuzzer, port existing exploits into the Framework, and learn how to cover your tracks. Whether your goal is to secure your own networks or to put someone else's to the test, Metasploit: The Penetration Tester's Guide will take you there and beyond.
Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
The Decision Makeover
Author: Mike Whitaker
Publisher: Greenleaf Book Group
ISBN: 1626344272
Category : Self-Help
Languages : en
Pages : 238
Book Description
The secret of happy and successful people? Their ability to make good decisions. Changing careers, launching a business, starting a family, buying a home, moving to a new city? How do you know whether you’re making the right decision? In The Decision Makeover, Mike Whitaker offers a thoughtful and strategic approach for choosing wisely in all aspects of your life whether it’s about money, career, education, health, friends, or family. With his background in both business and psychology, he lays out a decision-making process that gives you the power to achieve your dreams. He even explains what to do if you’ve made some poor decisions along the way, so that you can move ahead without regret. Whitaker emphasizes the importance of understanding the difference between small and big decisions, and shows why defining your essential goals is the key to overcoming the roadblocks that can derail your progress. He reveals: • why your next decision could change your life forever • why you make bad decisions • how to avoid self-destructive decision-making • how to proceed confidently toward future decisions Filledwith engaging anecdotes and interactive exercises, The Decision Makeover gives you the tools to finally achieve all that you want. For young people just beginning to make important life decisions, or those who have seen it all and are ready for a “reset,” this timeless book is a must-have for anyone wanting to achieve the maximum success possible through purposeful decision making.
Publisher: Greenleaf Book Group
ISBN: 1626344272
Category : Self-Help
Languages : en
Pages : 238
Book Description
The secret of happy and successful people? Their ability to make good decisions. Changing careers, launching a business, starting a family, buying a home, moving to a new city? How do you know whether you’re making the right decision? In The Decision Makeover, Mike Whitaker offers a thoughtful and strategic approach for choosing wisely in all aspects of your life whether it’s about money, career, education, health, friends, or family. With his background in both business and psychology, he lays out a decision-making process that gives you the power to achieve your dreams. He even explains what to do if you’ve made some poor decisions along the way, so that you can move ahead without regret. Whitaker emphasizes the importance of understanding the difference between small and big decisions, and shows why defining your essential goals is the key to overcoming the roadblocks that can derail your progress. He reveals: • why your next decision could change your life forever • why you make bad decisions • how to avoid self-destructive decision-making • how to proceed confidently toward future decisions Filledwith engaging anecdotes and interactive exercises, The Decision Makeover gives you the tools to finally achieve all that you want. For young people just beginning to make important life decisions, or those who have seen it all and are ready for a “reset,” this timeless book is a must-have for anyone wanting to achieve the maximum success possible through purposeful decision making.
What to Do When You're New
Author: Keith Rollag
Publisher: AMACOM
ISBN: 0814434908
Category : Self-Help
Languages : en
Pages : 259
Book Description
Blending stories and insights with simple techniques and exercises, this invaluable guide for the introvert will get you out of your comfort zone and trying new things in no time. Whether you’re changing jobs, joining a group, or moving to a new city, putting yourself out there in new situations is no picnic. Being forced to introduce yourself, having to ask questions among strangers, learning expectations of those around you--it’s not fun for anyone! However, when we let our worries stop us from getting familiar with our surroundings and learning the dos and don’ts of our new environment, we seriously hinder our progress, joy, and the opportunities that await us. In What to Do When You're New, you can discover the necessary skills to learn how to: Overcome fears Make great first impressions Talk to strangers with ease Get up to speed quickly Connect with people wherever you go This book combines the author's research and firsthand experience from having to adjust to a job transfer to Japan with that of leading scientists to explain why we are so uneasy in new situations--and how we can learn to become more confident and successful newcomers.
Publisher: AMACOM
ISBN: 0814434908
Category : Self-Help
Languages : en
Pages : 259
Book Description
Blending stories and insights with simple techniques and exercises, this invaluable guide for the introvert will get you out of your comfort zone and trying new things in no time. Whether you’re changing jobs, joining a group, or moving to a new city, putting yourself out there in new situations is no picnic. Being forced to introduce yourself, having to ask questions among strangers, learning expectations of those around you--it’s not fun for anyone! However, when we let our worries stop us from getting familiar with our surroundings and learning the dos and don’ts of our new environment, we seriously hinder our progress, joy, and the opportunities that await us. In What to Do When You're New, you can discover the necessary skills to learn how to: Overcome fears Make great first impressions Talk to strangers with ease Get up to speed quickly Connect with people wherever you go This book combines the author's research and firsthand experience from having to adjust to a job transfer to Japan with that of leading scientists to explain why we are so uneasy in new situations--and how we can learn to become more confident and successful newcomers.
Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.