Sport, Promotional Culture and the Crisis of Masculinity PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sport, Promotional Culture and the Crisis of Masculinity PDF full book. Access full book title Sport, Promotional Culture and the Crisis of Masculinity by Sarah Gee. Download full books in PDF and EPUB format.
Author: Sarah Gee Publisher: Palgrave Macmillan ISBN: 9781137556721 Category : Sports & Recreation Languages : en Pages : 0
Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Sarah Gee Publisher: Palgrave Macmillan ISBN: 9781137556721 Category : Sports & Recreation Languages : en Pages : 0
Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Sarah Gee Publisher: Emerald Group Publishing ISBN: 1787698416 Category : Sports & Recreation Languages : en Pages : 192
Book Description
This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and ‘real-world’ examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.
Author: Varda Burstyn Publisher: University of Toronto Press ISBN: 9780802077257 Category : Social Science Languages : en Pages : 412
Book Description
It gathers more spectators on a global basis than any other activity today. More than just a game, sport has profound political and social consequences, promoting a super-aggressive ideal of manhood and political culture.
Author: Elizabeth C.K. Pike Publisher: Edward Elgar Publishing ISBN: 1789903602 Category : Sports & Recreation Languages : en Pages : 424
Book Description
This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.
Author: Kevin Young Publisher: Emerald Group Publishing ISBN: 178714643X Category : Sports & Recreation Languages : en Pages : 190
Book Description
In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.
Author: Steven J. Jackson Publisher: Routledge ISBN: 1134298803 Category : Business & Economics Languages : en Pages : 287
Book Description
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author: Michael A. Messner Publisher: Beacon Press ISBN: 080704105X Category : Sports & Recreation Languages : en Pages : 256
Book Description
Based on interviews with a diverse group of former high school, college, and professional athletes, Power at Play examines the important role sports play in defining masculinity for American men.
Author: Garry Whannel Publisher: Routledge ISBN: 1134698704 Category : Social Science Languages : en Pages : 292
Book Description
Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities. Through a series of case studies of British and American sportsmen, Whannel traces the emergence of of the sporting 'hero' and 'star' , and considers the ways in which the lives of sport stars are narrated through the media. Focusing on figures like Muhammad Ali and David Beckham, whose fame has spread well beyond the world of sport, he shows how growing media coverage has helped produced a sporting system, and examines how modern celebrity addresses the issues of race and nation, performance and identity, morality and violence. From Babe Ruth to Mike Tyson, Media Sport Stars demonstrates that, in an era in which both morality and masculinity are percieved to be 'in crisis', sport holds a central place in contemporary culture, and sport stars become the focal point for discourses of masculinity and morality.
Author: Katherine Dashper Publisher: Emerald Group Publishing ISBN: 1839829362 Category : Social Science Languages : en Pages : 280
Book Description
This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.
Author: Sarah Gee
Author: Sarah Gee
Author: Sarah Gee
Author: Sarah Gee
Author: Varda Burstyn
Author: Elizabeth C.K. Pike
Author: Kevin Young
Author: Steven J. Jackson
Author: Michael A. Messner
Author: Garry Whannel
Author: Katherine Dashper