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Author: Steve Jackson Publisher: Routledge ISBN: 9781138940994 Category : Languages : en Pages :
Book Description
This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.
Author: Steve Jackson Publisher: Routledge ISBN: 9781138940994 Category : Languages : en Pages :
Book Description
This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.
Author: Steven J. Jackson Publisher: Routledge ISBN: 1134298803 Category : Business & Economics Languages : en Pages : 287
Book Description
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author: Ruth M. Crabtree Publisher: Routledge ISBN: 1000575519 Category : Sports & Recreation Languages : en Pages : 272
Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Author: P David Marshall Publisher: Bloomsbury Publishing ISBN: 1137026251 Category : Social Science Languages : en Pages : 269
Book Description
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Author: Eric C. Schwarz Publisher: Routledge ISBN: 0415518474 Category : Business & Economics Languages : en Pages : 434
Book Description
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
Author: Emily West Publisher: Taylor & Francis ISBN: 1000859282 Category : Business & Economics Languages : en Pages : 554
Book Description
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Sarah Gee Publisher: Palgrave Macmillan ISBN: 9781137556721 Category : Sports & Recreation Languages : en Pages : 0
Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Eric C. Schwarz Publisher: Routledge ISBN: 1351667629 Category : Business & Economics Languages : en Pages : 424
Book Description
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Author: Steve Jackson
Author: Steve Jackson
Author: Lawrence A. Wenner
Author: Steven J. Jackson
Author: Ruth M. Crabtree
Author: P David Marshall
Author: Andrew Wernick
Author: Eric C. Schwarz
Author: Emily West
Author: Sarah Gee
Author: Eric C. Schwarz