Sponsored Editorial Content in Digital Journalism PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sponsored Editorial Content in Digital Journalism PDF full book. Access full book title Sponsored Editorial Content in Digital Journalism by Jonathan Hardy. Download full books in PDF and EPUB format.
Author: Jonathan Hardy Publisher: Taylor & Francis ISBN: 1000877973 Category : Language Arts & Disciplines Languages : en Pages : 174
Book Description
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial. The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal Digital Journalism.
Author: Jonathan Hardy Publisher: Taylor & Francis ISBN: 1000877973 Category : Language Arts & Disciplines Languages : en Pages : 174
Book Description
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial. The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal Digital Journalism.
Author: Steen Steensen Publisher: Routledge ISBN: 0429535201 Category : Computers Languages : en Pages : 164
Book Description
What is Digital Journalism Studies? delves into the technologies, platforms, and audience relations that constitute digital journalism studies’ central objects of study, outlining its principal theories, the research methods being developed, its normative underpinnings, and possible futures for the academic field. The book argues that digital journalism studies is much more than the study of journalism produced, distributed, and consumed with the aid of digital technologies. Rather, the scholarly field of digital journalism studies is built on questions that disrupt much of what previously was taken for granted concerning media, journalism, and public spheres, asking questions like: What is a news organisation? To what degree has news become separated from journalism? What roles do platform companies and emerging technologies play in the production, distribution, and consumption of news and journalism? The book reviews the research into these questions and argues that digital journalism studies constitutes a cross-disciplinary field that does not focus on journalism solely from the traditions of journalism studies, but is open to research from and conversations with related fields. This is a timely overview of an increasingly prominent field of media studies that will be of particular interest to academics, researchers, and students of journalism and communication.
Author: Ulrike Rohn Publisher: Walter de Gruyter GmbH & Co KG ISBN: 311079344X Category : Business & Economics Languages : en Pages : 586
Book Description
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Author: Bob Franklin Publisher: Routledge ISBN: 1317499069 Category : Social Science Languages : en Pages : 788
Book Description
The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: ‘Who is a journalist?’ and ‘What is journalism?’. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companion draws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism’s products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companion sets the agenda for years to come in defining this new field of study as Digital Journalism Studies, making it an essential point of reference for students and scholars of journalism.
Author: Publisher: Oxford University Press ISBN: 0190935871 Category : Psychology Languages : en Pages : 345
Book Description
The Psychology of Journalism takes a media psychological approach towards a better understanding of key aspects of news production and reception. Media Psychology is an emerging discipline which is concerned with understanding the interaction between individuals and communication technology. Scholars interested in this area ask questions concerning the way in which communication between individuals is shaped by the media in terms of both its social and cultural characteristics. At a time when the role and function of news journalism are under intense public scrutiny, The Psychology of Journalism explores the psychological processes involved in the production, delivery, and consumption of news. With contributions from an international team of scholars with backgrounds in both media and psychology, the chapters provide theoretical and empirical evidence to better understand why and how journalists and audience alike select, attend, understand, and co-construct meaning from reported events.This book is suitable for students and researchers in Journalism, Media Communication, Political Communication, and Psychology.
Author: Bob Franklin Publisher: Routledge ISBN: 131540608X Category : Social Science Languages : en Pages : 380
Book Description
Digital Journalism Studies: The Key Concepts provides an authoritative, research-based "first stop-must read" guide to the study of digital journalism. This cutting-edge text offers a particular focus on developments in digital media technologies and their implications for all aspects of the working practices of journalists and the academic field of journalism studies, as well as the structures, funding and products of the journalism industries. A selection of entries include the topics: Artificial intelligence; Citizen journalism; Clickbait; Drone journalism; Fake news; Hyperlocal journalism; Native advertising; News bots; Non-profit journalism; User comment threads; Viral news; WikiLeaks. Digital Journalism Studies: The Key Concepts is an accessible read for students, academics and researchers interested in Digital Journalism and Digital Journalism Studies, as well as the broader fields of media, communication and cultural studies.
Author: Paul Hodkinson Publisher: SAGE Publications Limited ISBN: 1529679796 Category : Social Science Languages : en Pages : 382
Book Description
As digital media come to saturate more and more of our societies, what benefits and challenges do they bring? Who holds power in contemporary media industries, and do they have our best interests at heart? What role do media play in our cultural identities and the relations between communities? How much control do media users have over the role of platforms, algorithms and data in their lives? Media increasingly dominate our social and cultural worlds, affecting issues of power, politics, knowledge, identity, and everyday life. But what are the implications of the mediatisation of contemporary life, and how should we make sense of it? In this fully updated and revised edition of his bestselling textbook, Paul Hodkinson explores the social and cultural significance of media in the age of digital platforms. Encompassing media technologies, industries, texts and users, and combining coverage of classic theories with extensive new material on platforms, social media, datafication and more, this book will equip you to navigate the fast-moving field of media and communication studies. Media, Culture and Society provides an essential overview for students studying introductory media modules, as well as depth for those further into their media degree.
Author: Dan Gillmor Publisher: "O'Reilly Media, Inc." ISBN: 0596102275 Category : Computers Languages : en Pages : 336
Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: Jonathan Hardy Publisher: Routledge ISBN: 1317278887 Category : Social Science Languages : en Pages : 238
Book Description
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Author: Jonathan Hardy
Author: Jonathan Hardy
Author: Steen Steensen
Author: María-Cruz Negreira-Rey
Author: Ulrike Rohn
Author: Bob Franklin
Author: 
Author: Bob Franklin
Author: Paul Hodkinson
Author: Dan Gillmor
Author: Jonathan Hardy