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Author: Jim May Publisher: Xlibris Corporation ISBN: 1503558177 Category : Political Science Languages : en Pages : 217
Book Description
Jim Mays Spinmeisters is the first commentary of its kind in the world of literature. It may likely become the definitive work describing message management or, as he describes it in many helpful examples throughout the book, the art of conditioning a narrative for the purpose of influencing others. He demonstrates this in all facets of life including areas where you would obviously expect to find it such as advertising and politics for sure, but also hidden subliminally in other everyday occurrences within government policies or lack thereof, business, religion and health influences. As the subtitle might infer, he explains that there is more than one way to say something, and homage is paid to those artful few who are able to grasp a subject and restate its meaning in a twist to serve their particular purpose; that is, beyond the temporal abilities of mere mortals. These masters of persuasion, especially those who plot and plan specific effects, are highly regarded in their fields. He explains that we know them professionally as political consultants, crisis management consultants, marketing strategists, religious proselytizers, doctors, psychiatrists, business managers, military planners, and accountants among others; also, not to be excluded, they can be found among friends, relatives, associates, and occasionally in the mirror. There are no sacrosanct subjects. He addresses the foundations of religion, government policy, medical doctrine, homophobia, treatment of women, and other important topics of our society each exemplifying the study of persuasion and its abilities to shape perception.
Author: Jim May Publisher: Xlibris Corporation ISBN: 1503558177 Category : Political Science Languages : en Pages : 217
Book Description
Jim Mays Spinmeisters is the first commentary of its kind in the world of literature. It may likely become the definitive work describing message management or, as he describes it in many helpful examples throughout the book, the art of conditioning a narrative for the purpose of influencing others. He demonstrates this in all facets of life including areas where you would obviously expect to find it such as advertising and politics for sure, but also hidden subliminally in other everyday occurrences within government policies or lack thereof, business, religion and health influences. As the subtitle might infer, he explains that there is more than one way to say something, and homage is paid to those artful few who are able to grasp a subject and restate its meaning in a twist to serve their particular purpose; that is, beyond the temporal abilities of mere mortals. These masters of persuasion, especially those who plot and plan specific effects, are highly regarded in their fields. He explains that we know them professionally as political consultants, crisis management consultants, marketing strategists, religious proselytizers, doctors, psychiatrists, business managers, military planners, and accountants among others; also, not to be excluded, they can be found among friends, relatives, associates, and occasionally in the mirror. There are no sacrosanct subjects. He addresses the foundations of religion, government policy, medical doctrine, homophobia, treatment of women, and other important topics of our society each exemplifying the study of persuasion and its abilities to shape perception.
Author: Publisher: ISBN: Category : Languages : en Pages : 158
Book Description
From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Author: Bill Gruber Publisher: McFarland ISBN: 1476693706 Category : Science Languages : en Pages : 235
Book Description
Everywhere, things spin--wheels turn, motors hum, tornadoes roar. This book explains the history and basic physics of spinning objects, from yo-yos, drills, propellers, and washing machines, to ballet dancers, dust devils, and bacteria. The book gives instructive, entertaining accounts of everyday sights: Does a curve ball really curve? Why do figure skaters tuck in their arms? Can you make a disposable pen fly? How does a falling cat always land on its feet? Answers to these questions (and many others) tell the amazing story of things that spin.
Author: David Greenberg Publisher: W. W. Norton & Company ISBN: 0393285502 Category : History Languages : en Pages : 575
Book Description
“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
Author: Tom Lowe Publisher: Simon and Schuster ISBN: 0671019244 Category : Fiction Languages : en Pages : 310
Book Description
When Gulf War veteran Jim Asher joins the Senate campaign of a California business magnate, his all-American dream world begins to collapse as he must face up to his excesses, his indiscretions, and the person he has unwillingly become.
Author: Larry Tye Publisher: Macmillan ISBN: 0805067892 Category : Biography & Autobiography Languages : en Pages : 304
Book Description
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
Author: Peter De Krassel Publisher: CAL Books ISBN: 9789889766610 Category : History Languages : en Pages : 528
Book Description
We the Maids, For the Maids, By the Maids - we are the maids that clean up and pay for America's geopolitical mess. A political manifesto for our difficult and troubled times, Custom Maid Spin for New World Disorder is a trenchant analysis of the political, social and moral ills that beset the United States. This is a book written for anyone with a stake in the future of America. Filled with witty personal anecdotes drawn from his experiences as a lawyer, a businessman and a political activist, de Krassel argues that America desperately needs to reform. He takes particular aim at the country's career politicians, sensationalist media and jingoistic culture. And he suggests ways in which America can put its house in order. The first chapter, The Hypocrisy of Fake Morality with Real Orgasms, examines how American journalists have increasingly focused on frivolous stories about the sex lives of public figures rather than the real issues affecting the country. In the years leading up to the 9/11 attacks, for example, more time was spent by the American media chasing the Monica Lewinsky affair than tackling difficult topics like the rise of Islamic extremism abroad or the long overdue need for campaign finance reform. Further chapters cover racism and bigotry, religion, America's great opportunity in the new millennium, the breakdown of family structures, spin and disinformation. The book concludes with an exhortation to a return to the principles of the Founding Fathers. A new millennium offers a unique opportunity for change. It is a chance for Americans to retake control of their political system and reassess their values in an increasingly religious, stressed-out, debt-laden, consumerist society. Peter de Krassel was born in England of a Russian father and Palestinian Jewish mother. He has lived all over the world, including Switzerland, Israel and the United States. Currently he lives in Hong Kong. He has a unique perspective on world events both from the influences of the places he's lived in and the people he has met, as well as from his varied career.
Author: Bill Press Publisher: Simon and Schuster ISBN: 0743444582 Category : Political Science Languages : en Pages : 272
Book Description
We're all familiar with the warning, "Don't believe everything you see or hear." Bill Press, the popular co-host of CNN's Crossfire, will have you wondering whether you should believe anything at all. Spin -- intentional manipulation of the truth -- is everywhere. It's in the White House, in the courtrooms, in headlines and advertising slogans. Even couples on dates -- not to mention book jackets -- are guilty of spin. Now, analyst Bill Press freeze-frames the culture of spin to investigate what exactly spin is, who does it and why, and its impact on American society as a whole. Depending upon who is doing it, spinning can mean anything from portraying a difficult situation in the best possible light to completely disregarding the facts with the intent of averting embarrassment or scandal. Using examples drawn from recent history -- the Clinton presidency, the Florida recount, and the Bush White House -- Press first probes spin's favorite haunt: politics. In addition to surveying the incarnations of spin in the fields of journalism, law, and advertising, Press also chews on the spin of sex and "dating," a word that has become the very embodiment of spin. Perhaps surprisingly, however, Press argues that spin isn't all bad, and that without it the harsh truths of our times might be too tough to swallow. With the same keen sense of humor that helped make CNN's Crossfire television's premier debate show and the limited run of The Spin Room so popular, Press turns the tables on the prime purveyors of spin -- called spin doctors -- noting some of their biggest guffaws and blunders. As Press notes, it has become abundantly clear that the twenty-first century, beginning as it has with a president who was "spun into office," will be a fertile stomping ground for spin.
Author: Howard Kurtz Publisher: Simon and Schuster ISBN: 0684857154 Category : Current Events Languages : en Pages : 372
Book Description
In Spin Cycle, Washington Post reporter Howard Kurtz reveals the inside workings of Clinton's well-oiled propaganda machine - arguably the most successful team of White House spin doctors in history. He takes the reader into closed-door meetings where Bill Clinton, Al Gore, Mike McCurry, Lanny Davis, and other top officials plot strategy to beat back the scandals and neutralize a hostile press corps through stonewalling, stage managing, and outright intimidation. He depicts a White House obsessed with spin and pulls back the curtain on events and tactics that the administration would prefer to keep hidden.
Author: Wendell Potter Publisher: Bloomsbury Publishing USA ISBN: 1608193500 Category : Political Science Languages : en Pages : 289
Book Description
That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
Author: Jim May
Author: Jim May
Author: 
Author: Bill Gruber
Author: David Greenberg
Author: Tom Lowe
Author: Larry Tye
Author: Peter De Krassel
Author: Bill Press
Author: Howard Kurtz
Author: Wendell Potter