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Author: Douglas Perret Starr Publisher: ISBN: 9781933338132 Category : Reference Languages : en Pages : 95
Book Description
All students of speech writing can benefit from this detailed, step-by-step guide that shows how to compose a winning speech that sounds like the client, busy executive, politician, or other high-profile individual, wrote it by him or herself. Included are suggestions on interviewing the client, researching the topic, writing the speech to fit the speaker's style, and receiving necessary approvals from the client and the client's staff. Helpful finalizing tips teach writers how to prepare the speaker for the event and provide materials to the press.
Author: Douglas Perret Starr Publisher: ISBN: 9781933338132 Category : Reference Languages : en Pages : 95
Book Description
All students of speech writing can benefit from this detailed, step-by-step guide that shows how to compose a winning speech that sounds like the client, busy executive, politician, or other high-profile individual, wrote it by him or herself. Included are suggestions on interviewing the client, researching the topic, writing the speech to fit the speaker's style, and receiving necessary approvals from the client and the client's staff. Helpful finalizing tips teach writers how to prepare the speaker for the event and provide materials to the press.
Author: John C. Knapp Publisher: Springer ISBN: 1137313137 Category : Business & Economics Languages : en Pages : 190
Book Description
This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis. In this book, the authors shrewdly address crucial ethical questions such as: When is it acceptable for a leader to claim the words of a ghostwriter as their own? When may this be inappropriate or even dangerously misleading? What are the consequences when public awareness of this practice leads to cynicism about the authenticity of leaders and their communications? And when, if ever, is the use of a ghostwriter ethical? This book will be welcomed by scholars and practitioners alike as an original and timely contribution to the literature of business, politics, and communications.
Author: Donald J. Trump Publisher: Ballantine Books ISBN: 0307575330 Category : Business & Economics Languages : en Pages : 401
Book Description
President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
Author: Skip Press Publisher: Career PressInc ISBN: 9781564141521 Category : Reference Languages : en Pages : 223
Book Description
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
Author: Tom Golisano Publisher: HarperCollins Leadership ISBN: 1400217601 Category : Business & Economics Languages : en Pages : 212
Book Description
Get tested and proven advice on how to navigate risk and succeed in all phases of business ownership from a successful entrepreneur who turned a small startup into a billion-dollar company. Self-made billionaire and Paychex founder Tom Golisano understands the fears, risks, and challenges small-business owners face every day. He has launched and grown his own highly successful business and mentored dozens of entrepreneurs, helping them build their own fruitful companies. Golisano knows how nervous aspiring business owners are about the risks of entrepreneurship. Now, he’s sharing the startup-to-exit secrets to success and how he turned $3,000 into $28 billion dollars. Built, Not Born shows you: How going against the grain can be a great strategy for finding business opportunities and why it pays to question conventional wisdom. Why the pregnant pause can be an effective weapon in negotiations and when interviewing potential employees. Why a prenuptial or even a postnuptial agreement is critical to any business owner. What potential buyers and funding sources look for, and the best way to present a business plan. And finally, the key growth and leadership strategies that have helped Paychex sustain its incredible level of growth and profitability. Built, Not Born provides a direct and practical approach on how to overcome everyday challenges. This essential handbook is a key resource for current and aspiring entrepreneurs on how to start, grow, and operate a successful business.
Author: Josh Bernoff Publisher: HarperCollins ISBN: 006247717X Category : Business & Economics Languages : en Pages : 216
Book Description
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Author: Douglas Perret Starr Publisher: Rowman & Littlefield ISBN: 0810889129 Category : Language Arts & Disciplines Languages : en Pages : 315
Book Description
Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job.
Author: Anne Hart Publisher: iUniverse ISBN: 1532000251 Category : Reference Languages : en Pages : 136
Book Description
How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.
Author: Andrew Crofts Publisher: A&C Black ISBN: 1408103419 Category : Reference Languages : en Pages : 143
Book Description
Ghostwriting is a thriving, secretive industry. As a ghostwriter you can create best-selling books for film stars, footballers, pop singers, presidents, business tycoons, gangsters, gurus, spies, mercenaries, courtesans, four-star generals, royals and anyone else with an interesting story to tell. This book reveals all the essential secrets of how to turn ghostwriting into a successful and lucrative career. Andrew Crofts has ghosted more than forty books, many of them international bestsellers, including Sold by Zana Muhsen (nearly 4 million copies sold), The Kid by Kevin Lewis, Heroine of the Desert by Donya Al-Nahi, Kathy and Me by Gillian Taylforth and Crocodile Shoes by Jimmy Nail.
Author: Douglas Perret Starr
Author: Douglas Perret Starr
Author: 
Author: John C. Knapp
Author: Donald J. Trump
Author: Skip Press
Author: Tom Golisano
Author: Josh Bernoff
Author: Douglas Perret Starr
Author: Anne Hart
Author: Andrew Crofts