Extended Objects And Bound Systems: From Relativistic Description To Phenomenological Application - Proceedings Of The International Symposium PDF Download
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Author: S Naka Publisher: World Scientific ISBN: 9814553557 Category : Languages : en Pages : 470
Book Description
Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increasingly important area of research in marketing as well as a crucial decision-making area in strategic marketing management. Counterfeit-related activities challenge the existing theoretical and methodological framework in many ways, particularly consumer behavior and branding. This book brings together the three areas — counterfeiting, branding and consumer behaviour — within a very robust methodological and statistical modelling framework.
Author: S Naka Publisher: World Scientific ISBN: 9814553557 Category : Languages : en Pages : 470
Book Description
Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increasingly important area of research in marketing as well as a crucial decision-making area in strategic marketing management. Counterfeit-related activities challenge the existing theoretical and methodological framework in many ways, particularly consumer behavior and branding. This book brings together the three areas — counterfeiting, branding and consumer behaviour — within a very robust methodological and statistical modelling framework.
Author: Donald H. Perkins Publisher: Cambridge University Press ISBN: 1139643371 Category : Science Languages : en Pages : 454
Book Description
This highly-regarded text provides a comprehensive introduction to modern particle physics. Extensively rewritten and updated, this 4th edition includes developments in elementary particle physics, as well as its connections with cosmology and astrophysics. As in previous editions, the balance between experiment and theory is continually emphasised. The stress is on the phenomenological approach and basic theoretical concepts rather than rigorous mathematical detail. Short descriptions are given of some of the key experiments in the field, and how they have influenced our thinking. Although most of the material is presented in the context of the Standard Model of quarks and leptons, the shortcomings of this model and new physics beyond its compass (such as supersymmetry, neutrino mass and oscillations, GUTs and superstrings) are also discussed. The text includes many problems and a detailed and annotated further reading list.
Author: S Naka
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Author: Donald H. Perkins
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