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Author: Carol L. Schroeder Publisher: John Wiley & Sons ISBN: 0470107413 Category : Business & Economics Languages : en Pages : 434
Book Description
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Author: Carol L. Schroeder Publisher: John Wiley & Sons ISBN: 0470107413 Category : Business & Economics Languages : en Pages : 434
Book Description
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Author: Robert Wemischner Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 346
Book Description
A comprehensive guide to planning, preparing, marketing, and selling gourmet foods for the takeout market, a natural extension for caterers, food retail stores, and restaurants. This book discusses everything from planning to opening and operating, designing a "store" concept, setting up displays, marketing the food, equiping the kitchen and display area, and training sales and kitchen staff.
Author: Michael J. Lisicky Publisher: Arcadia Publishing ISBN: 0738591580 Category : Business & Economics Languages : en Pages : 130
Book Description
See how brothers Edward and Lincoln Filene brought fashion and entertainment to generations of Bostonians. It was regarded as the World's Largest Specialty Store. William Filene's Sons Company was founded in 1870 and brothers Edward and Lincoln Filene were revolutionaries who championed employee relations and innovative merchandising. In 1909, Edward organized and opened Filene's famous Automatic Bargain Basement, while Lincoln helped found the Federated Department Stores Company in March 1929. Filene's was a pioneer in branch-store development. In its heyday, the store hosted appearances by fashion designers, such as Christian Dior, Pierre Cardin, and Pauline Trigère, in addition to celebrities, like Zsa Zsa Gabor, Gloria Swanson, and Gene Autry. A victim of retail consolidation, the flagship downtown Boston store closed its doors in 2006. Its building, designed by the internationally renowned architect Daniel Burnham, celebrated its 100th anniversary in 2012 and anxiously awaits its redevelopment. Now, you can see some of these historic photographs that come directly from the Filene Marketing Archives at the Boston Public Library.
Author: John Hoerner Publisher: Random House ISBN: 1473529115 Category : Business & Economics Languages : en Pages : 274
Book Description
Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarised in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment and people. How To Sell is an authoritative guide to becoming the best retailer you can be.
Author: Marshall Fisher Publisher: Harvard Business Review Press ISBN: 1422110575 Category : Business & Economics Languages : en Pages : 264
Book Description
Retailers today are drowning in data but lacking in insight. They have so much information at their disposal that they struggle with both how to sort through it, and how to add science to their decision-making process without blunting the art that they correctly believe is a key ingredient of their success. This book reveals how retailers can use data to manage everything from strategic assortment planning, inventory management, and markdowns to improve store-level execution. This data-driven approach to the retail supply chain leads to far greater and faster inventory turns, far fewer and lower discounted goods and services, and better profit margins. The authors also tease out the personnel issues and the organizational implications of this approach.
Author: Jennifer Lewis Publisher: ISBN: 9780692213285 Category : Business & Economics Languages : en Pages : 164
Book Description
Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them
Author: Freeman Hall Publisher: Simon and Schuster ISBN: 1440508763 Category : Biography & Autobiography Languages : en Pages : 362
Book Description
From Act I: "I think you left these behind," I said, handing them to her. This happens all the time when women try to return bags they've used. Tampons, lipstick, coins, Tic Tacs, and condoms are the top treasures found. "Greasy" let out a sigh as if I were the problem. "I really don't see what the problem is here. It's none of your business what I keep in my handbag." It is when my commission is at stake! I'm not your Designer Handbag Rental Service! My name is not BagBorrowOrSteal.com! This is a place Freeman Hall, a twenty-year veteran "on the floor," knows well. While delivering side-splitting stories alongside brutally cynical commentary, Freeman recounts his most shocking experiences in Retail Hell. From the time he was attacked by a customer's four-year-old, who grabbed onto his leg like a poodle and wouldn't let go, to the day he found the fitting room walls covered in s**t, Freeman has seen and heard (smelled and felt) it all! Horrifying and hilarious, this behind-the-scenes look at what really goes on at the Big Fancy Stores is rollicking, ready-to-wear wisdom for readers everywhere.
Author: Carol L. Schroeder Publisher: John Wiley & Sons ISBN: 0471233587 Category : Business & Economics Languages : en Pages : 386
Book Description
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Author: Carol L. Schroeder
Author: Carol L. Schroeder
Author: Robert Wemischner
Author: Pamela N. Danziger
Author: Michael J. Lisicky
Author: John Hoerner
Author: Marshall Fisher
Author: Charlene Davis
Author: Jennifer Lewis
Author: Freeman Hall
Author: Carol L. Schroeder