Author: Jean-Charles ChebatPublisher:
ISBN:
Category :
Languages : en
Pages : 80
Book Description
Special Issue
Author: Jean-Charles ChebatSpecial Issue: Retailing Evolution Research
Author: David J. OrtinauSpecial Issue: Current Issues in Retailing
Author: Carol Kaufman-ScarboroughPublisher:
ISBN:
Category :
Languages : en
Pages : 62
Book Description
Special Section on Retailing Research
Author: Jean-Charles ChebatPublisher:
ISBN:
Category : Retail trade
Languages : en
Pages :
Book Description
Special issue Retail atmospheric
Author: The Interface of Finance, Operations, and Risk Management
Author: Volodymyr BabichPublisher:
ISBN: 9781680837964
Category : Technology & Engineering
Languages : en
Pages : 218
Book Description
This monograph, as entitled, defines and describes the research field at the interface of Finance, Operations, and Risk Management (iFORM), provides examples where operations and finance overlap in meaningful ways, outlines promising research directions, and reduces the entry cost for anyone who would like to explore this new and exciting research field. The intended audience for this article includes both PhD students in operations management (OM), finance, and economics, who are looking for dissertation topics, and experienced researchers looking for novel applications of their expertise. The following outlines the rest of this article. Chapter 2 compares perspectives of finance and operations on the same topic: the firm. This motivates the key questions in finance, which is presented in the finance primer in chapter 3 and key questions in OM, which is presented in the OM primer in chapter 4. Having discussed key ideas from these disciplines separately, chapter 5 examines how OM and finance intersect in meaningful ways and suggest several promising research directions. Chapter 6 presents a "dos and don'ts list for publishing and reviewing iFORM papers.
Cutting Edge Research in Retailing
Author: Service Excellence
Author: Ruth N. BoltonPublisher: Business Expert Press
ISBN: 1631573721
Category : Business & Economics
Languages : en
Pages : 181
Book Description
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers co-produce and co-create their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
Author: Claire Seaman
Author: Kim-shyan Fam