Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 123
Book Description
Special issue Retail atmospheric
Author: Special Issue: Retail Atmospherics and In-store Nonverbal Cues
Author: Retailing : critical concepts. 3,2. Retail practices and operations
Author: A. M. FindlayPublisher: Taylor & Francis
ISBN: 9780415087223
Category : Retail trade
Languages : en
Pages : 336
Book Description
Special Issue
Author: Jean-Charles ChebatThe Retailing Reader
Author: John DawsonPublisher: Routledge
ISBN: 1000100944
Category : Business & Economics
Languages : en
Pages : 481
Book Description
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
Handbook of Consumer Psychology
Author: Curtis P. HaugtvedtPublisher: Routledge
ISBN: 113667621X
Category : Psychology
Languages : en
Pages : 1296
Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Author: Harlan E. SpottsPublisher: Springer
ISBN: 331911882X
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
Journal of Business Research
Author: The Virtual World and Marketing
Author: Enes Emre BaşarPublisher: Cambridge Scholars Publishing
ISBN: 1527515516
Category : Business & Economics
Languages : en
Pages : 251
Book Description
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Author: Praveen K. Kopalle