Author: Geoffrey Jones Publisher: Routledge ISBN: 1000144097 Category : Business & Economics Languages : en Pages : 228
Book Description
This volume provides new insights to the history of international business. The international group of authors, drawn from the United States, Canada, Britain and Japan, address two main themes: How has global business developed over the last century? And what has been its impact on host economies? These original and wide-ranging essays, prefaced by an extensive editorial introduction, are required reading in courses on international business.
Author: Teresa da Silva Lopes Publisher: Cambridge University Press ISBN: 1139463713 Category : History Languages : en Pages : 348
Book Description
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Author: Publisher: CTA ISBN: Category : Science Languages : en Pages : 36
Book Description
As the climate changes, agriculture needs to transform so that it becomes more profitable, sustainable and resilient. The smallholder farmers and producers who often experience the worst impacts of climate change want practical solutions that work for them and their families. This issue of Spore highlights CTA’s role supporting one such approach, climate smart agriculture (CSA). Featuring positive and inspiring case studies and field reports from across ACP countries, it looks at how farmers, fisheries, young people and community organisations have been working to address the impacts and challenges of climate change.