Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Special Issue on the Frontier of Research and Development on Information Devices in the Pacific Rim [international Workshop Titled "The Frontier of Research and Development on Information Devices in the Pacific Rim", March 21-22, 2005]
Special issue on the frontier of research and development on information devices in the Pacific Rim
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Ocean literacy for all: a toolkit
Author: Santoro, Francesca
Publisher: UNESCO Publishing
ISBN: 923100249X
Category :
Languages : en
Pages : 133
Book Description
Publisher: UNESCO Publishing
ISBN: 923100249X
Category :
Languages : en
Pages : 133
Book Description
Gateway to the Pacific Rim
Author: Association of Research Libraries. Meeting
Publisher:
ISBN:
Category : Pacific Area
Languages : en
Pages : 228
Book Description
Publisher:
ISBN:
Category : Pacific Area
Languages : en
Pages : 228
Book Description
Selected Papers from PRIMA '99: The Second Pacific Rim International Workshop on Multi-Agents
Author: Pacific Rim International Workshop on Multi-Agents. 2, 1999, Kyōto
Publisher:
ISBN:
Category :
Languages : en
Pages : 107
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 107
Book Description
Our Common Future
Author:
Publisher:
ISBN: 9780195531916
Category : Australia
Languages : en
Pages : 400
Book Description
Publisher:
ISBN: 9780195531916
Category : Australia
Languages : en
Pages : 400
Book Description
Special Issue
Cyberinfrastructure Vision for 21st Century Discovery
Author:
Publisher:
ISBN:
Category : Communication in science
Languages : en
Pages : 0
Book Description
Cyberinfrastructure Vision for 21st Century Discovery is presented in a set of interrelated chapters that describe the various challenges and opportunities in the complementary areas that make up cyberinfrastructure: computing systems, data, information resources, networking, digitally enabled-sensors, instruments, virtual organizations, and observatories, along with an interoperable suite of software services and tools.
Publisher:
ISBN:
Category : Communication in science
Languages : en
Pages : 0
Book Description
Cyberinfrastructure Vision for 21st Century Discovery is presented in a set of interrelated chapters that describe the various challenges and opportunities in the complementary areas that make up cyberinfrastructure: computing systems, data, information resources, networking, digitally enabled-sensors, instruments, virtual organizations, and observatories, along with an interoperable suite of software services and tools.