Levels of Processing 30 Years on PDF Download

Author: Martin A. Conway
Publisher: Psychology Press
ISBN: 9781841699349
Category : Psychology
Languages : en
Pages : 132

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Book Description
Celebrates 30 years of research into the levels of processing (LoP) framework.

Author: Parreno, Jose Marti
Publisher: IGI Global
ISBN: 1466683430
Category : Business & Economics
Languages : en
Pages : 374

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Book Description
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838

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Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author: Nigel Holt
Publisher: McGraw Hill
ISBN: 1526846985
Category : Psychology
Languages : en
Pages : 1027

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EBOOK: Psychology: The Science of Mind and Behaviour, 4e

Author: B.R. Rau
Publisher: Springer Science & Business Media
ISBN: 1461532000
Category : Computers
Languages : en
Pages : 279

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Book Description
Instruction-Level Parallelism presents a collection of papers that attempts to capture the most significant work that took place during the 1980s in the area of instruction-level (ILP) parallel processing. The papers in this book discuss both compiler techniques and actual implementation experience on very long instruction word (VLIW) and superscalar architectures.

Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 368

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Author:
Publisher:
ISBN:
Category : Learning and scholarship
Languages : en
Pages : 872

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Author:
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Category : Sex differences in education
Languages : en
Pages : 528

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Author:
Publisher: CTA
ISBN:
Category : Business & Economics
Languages : en
Pages : 36

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Book Description
The 2012 Spore Special Issue is dedicated to value chains – arguably the best way for smallholder farmers to become integrated into modern markets. This issue tries to clear some of the confusion surrounding value chains and provides a broad picture of interesting innovations in ACP countries. It contains four chapters which, through the use of expert narratives, case studies and field reports, explain value chains, highlight the importance of the producer-consumer relationship, and look at strategic choices and the essential role of a favourable environment.

Author:
Publisher:
ISBN:
Category : Public administration
Languages : en
Pages : 1228

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