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Author: Tamer Cavusgil Publisher: Emerald Group Publishing ISBN: 1848554419 Category : Business & Economics Languages : en Pages : 254
Book Description
Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Author: Tamer Cavusgil Publisher: Emerald Group Publishing ISBN: 1848554419 Category : Business & Economics Languages : en Pages : 254
Book Description
Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Author: K. Scott Swan Publisher: Emerald Group Publishing ISBN: 1781900167 Category : Business & Economics Languages : en Pages : 360
Book Description
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Author: Vikrant Shirodkar Publisher: Springer Nature ISBN: 3030350746 Category : Business & Economics Languages : en Pages : 260
Book Description
The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.
Author: Patrick T. Harker Publisher: Cambridge University Press ISBN: 9780521777674 Category : Business & Economics Languages : en Pages : 516
Book Description
The efficient operation of financial intermediaries--banks, insurance and pension fund firms, government agencies and so on--is instrumental for the efficient functioning of the financial system and the fueling of the economies of the twenty-first century. But what drives the performance of these institutions in today's global environment? In this volume, world-renowned scholars bring their expertise to bear on the issues. Primary among them are the definition and measurement of efficiency of a financial institution, benchmarks of efficiency, identification of the drivers of performance and measurement of their effects on efficiency, the impact of financial innovation and information technologies on performance, the effects of process design, human resource management policies, as well as others.
Author: Sanchita Saha Publisher: Springer Nature ISBN: 946463068X Category : Business & Economics Languages : en Pages : 269
Book Description
This is an open access book.The conferences aims to support research and development in the field of Global Innovation and Trends in Economics and Business. Another purpose is to improve scientific information exchange among researchers, developers, students, and practitioners. Every year, the conference will be organised to provide an excellent platform for individuals to discuss their perspectives and experiences in the fields of Global Innovation and Trends in Economics and Business, as well as related fields.
Author: Yongrok Choi Publisher: MDPI ISBN: 303897109X Category : Business & Economics Languages : en Pages : 207
Book Description
This book is a printed edition of the Special Issue "Special issue of Sustainable Asia Conference 2014" that was published in Sustainability
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Steve Brown Publisher: Routledge ISBN: 0415587360 Category : Business & Economics Languages : en Pages : 514
Book Description
This revitalized new edition of Strategic Operations Management focuses on the four core themes of operations strategy, a vital topic for any company's objectives: strategy, innovation, services, and supply. Expertly authored by a team of Europe's top scholars in the field, the text is enhanced by the addition of new case examples, graphic images, learning objectives, discussion questions, and suggestions for further reading. In addition, the companion website offers a comprehensive set of web links and videos to augment the learning experience. This truly comprehensive volume underscores the differences between the core theories that underpin operations management. Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read.
Author: Tamer Cavusgil
Author: Tamer Cavusgil
Author: K. Scott Swan
Author: Vikrant Shirodkar
Author: Patrick T. Harker
Author: Larisa V Shavinina
Author: Sanchita Saha
Author: Yongrok Choi
Author: Nripendra P. Rana
Author: 
Author: Steve Brown