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Author: Dorwock Publisher: ISBN: 9780079111562 Category : Spanish language Languages : en Pages :
Book Description
This video is aimed at the beginning, intermediate and advanced level spanish student. It contains 48 commercial advertisements taken from spanish TV.
Author: Dorwock Publisher: ISBN: 9780079111562 Category : Spanish language Languages : en Pages :
Book Description
This video is aimed at the beginning, intermediate and advanced level spanish student. It contains 48 commercial advertisements taken from spanish TV.
Author: Barry Pennock Speck Publisher: Universitat de València ISBN: 8437092116 Category : Language Arts & Disciplines Languages : en Pages : 217
Book Description
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Author: Jos Hornikx Publisher: Springer Nature ISBN: 3030316912 Category : Language Arts & Disciplines Languages : en Pages : 263
Book Description
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author: Martha Caso Publisher: iUniverse ISBN: 1450294995 Category : History Languages : en Pages : 274
Book Description
INVISIBLE & VOICELESS: The Struggle of Mexican Americans for Recognition, Justice, and Equality traces the vicious history of the European conquest of the Americas and examines its pervasive impact on Mexican Americans and Mexican immigrants today. Author Martha Caso sheds light on events often ignored or glossed over by history textbooks, from the holocaust and enslavement of native peoples at the hands of European conquerors to the Mexican American War of 1848 to modern efforts by extremists to fan the flames of racism and xenophobia. The reverberations of the European invasion still echo today, and it is impossible to understand the current issues of poverty and racism without understanding their origins. Historically, Mexican Americans have wielded very little social and political power, and recent xenophobic laws only serve to stoke the fires of hatred and antagonism and further erode their rights. INVISIBLE & VOICELESS offers Mexican Americans an opportunity to learn more about their history and their relationship with the United States and Mexico. Caso's hope is that once they understand their past, Mexican Americans will find their collective voice and stand up for their rights that they will cease to be invisible and voiceless in America.
Author: Karol J. Hardin Publisher: Sil International, Global Publishing ISBN: Category : Business & Economics Languages : en Pages : 260
Book Description
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author: Benny Lewis Publisher: Harper Collins ISBN: 0062282700 Category : Education Languages : en Pages : 156
Book Description
Benny Lewis, who speaks over ten languages—all self-taught—runs the largest language-learning blog in the world, Fluent In 3 Months. Lewis is a full-time "language hacker," someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or "the language gene" to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children.
Author: Felipe Korzenny Publisher: Routledge ISBN: 1136398708 Category : Business & Economics Languages : en Pages : 351
Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: Jef I Richards Publisher: Rowman & Littlefield ISBN: 1538141221 Category : Business & Economics Languages : en Pages : 465
Book Description
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author: Louis E. V. Nevaer Publisher: Routledge ISBN: 1317454812 Category : Business & Economics Languages : en Pages : 290
Book Description
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Author: Dorwock
Author: Dorwock
Author: Barry Pennock Speck
Author: Jos Hornikx
Author: Martha Caso
Author: Karol J. Hardin
Author: Julia Gantt Newton
Author: Benny Lewis
Author: Felipe Korzenny
Author: Jef I Richards
Author: Louis E. V. Nevaer