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Buyology

Buyology PDF Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology

Buyology PDF Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Storyteller's Thesaurus

The Storyteller's Thesaurus PDF Author: Troll Lord Games
Publisher: Troll Lord Games
ISBN: 9781936822355
Category : Reference
Languages : en
Pages : 551

Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:

Ok, Intriguing:

Ok, Intriguing: PDF Author: David Tieck
Publisher: iUniverse
ISBN: 1491745088
Category : Humor
Languages : en
Pages : 221

Book Description
With the publication of his Ok, Intriguing: Hell Yeah! Awesomenessous, Australian comedian David Tieck propelled himself face-first into the colorful realms of the less-trodden segments of existence with a seemingly simple mission to improve every aspect of its readers lives. (Hes just that kind of guy.) Because David is a man of his word, your life will now be overflowing with love, happiness, business opportunities, favorite places to buy plastic owls, and secrets to avoiding the hot new trend in pets. Youll even have a better sense of touch, the forgotten sense. (Youre welcome.) You are cordially encouraged to enter Davids world, one that is generously populated by baffling questions, captivating oddities, absurd downright truths, and unobserved actualities. He boils it all down in hilarious, short comic essays about lifes big questions: Whats the coolest thing to go to jail for? Why is carpet so damn awesome? How do you complete a sex goal? Who is the King of Roofs anyway? What the hell are the ants up to? Does your cannon really need scrubbing? Why is that rainbow so sad? Read this bookyou deserve it. Hell, yeah./

A Sick Day for Amos McGee

A Sick Day for Amos McGee PDF Author: Philip C. Stead
Publisher:
ISBN: 1250171105
Category : Juvenile Fiction
Languages : en
Pages : 18

Book Description
The 2011 Caldecott Medal winner is now available as a board book, perfect forthe youngest of readers. Full color.

Anagram Solver

Anagram Solver PDF Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719

Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Empire of Light

Empire of Light PDF Author: Michael Bible
Publisher: Melville House
ISBN: 1612196446
Category : Fiction
Languages : en
Pages : 112

Book Description
”Denis Johnson seems to be the abiding spirit of the novel, which achieves the incendiary strangeness of his prose . . . Bible offers us a remarkable vision of adolescence as not just a time of extreme exposure but one of visionary longing.” — THE NEW YORK TIMES After an adolescent prank leads to a stranger’s death, Alvis Maloney rambles westward. He lands in a small North Carolina town and falls in love—in love with his neighbor Molly, with a lonesome quarterback called Miles, with a whole community of enduring misfits and losers. But at the same time, another life takes shape in Maloney’s dreamlike visions: a horse named Forever, a princess with hypochondria, and an electric city that’s always just out of reach. As these two promises of home fight for their hold on Maloney, the story careens toward disaster, and in the end Maloney must choose between love and redemption. From the author Electric Literature called “one of the most interesting and exciting new novelists in years,” Michael Bible’s Empire of Light blooms with mystical imagination and a hopeful heart.

Merriam-Webster's Rhyming Dictionary

Merriam-Webster's Rhyming Dictionary PDF Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356

Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.

Improving Reading Skills

Improving Reading Skills PDF Author: Deanne Spears
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780073407241
Category : Language Arts & Disciplines
Languages : en
Pages : 0

Book Description
The seventh edition offers students insightful, engaging, contemporary selections that to challenge them and to make them want to turn the page. The book’s subtitle, Contemporary Readings for College Students, reflects the nature of the book. In addition to acquiring skills, students will learn something about the world as they read. In addition to the readings, the book includes a wide variety of practice exercises to reinforce good reading skills and to help students develop a college-level vocabulary. This basic principle—high-interest contemporary readings and useful exercises—has accounted for the book’s success in the past and remains the guiding principle for this edition.

The Ancient Hours

The Ancient Hours PDF Author: Michael Bible
Publisher: Melville House
ISBN: 1612198643
Category : Fiction
Languages : en
Pages : 113

Book Description
"The Ancient Hours […] packs a wallop" —New York Times Book Review "The Ancient Hours is brilliant.” —Bud Smith, author of Work "Bible is a fantastic writer." —Kevin Wilson, author of Nothing to See Here Harmony, North Carolina is a typical town—full of saints and sinners you can’t tell apart... Its history echoes with lynchings and shootings; mob violence and vigilante justice. But those are just whispers of a past lost to time. The summer of 2000 was different. Iggy in the Baptist church. Gasoline and a match. Twenty-five people dead. This, Harmony couldn’t forget. Told in a kaleidoscope of timelines and voices, Michael Bible examines every dimension of a tragic but all-too-American story in The Ancient Hours. The victims, witnesses, perpetrators, and condemned comingle and evolve as the passage of time works its way through their lives. What emerges is a fable of the American South in the highest tradition: soaring, tragic, and eternally striving for redemption.

Thidwick the Big-Hearted Moose

Thidwick the Big-Hearted Moose PDF Author: Dr. Seuss
Publisher: HarperCollins UK
ISBN: 0008601348
Category : Juvenile Fiction
Languages : en
Pages : 51

Book Description
A hilarious story about one very big-hearted moose who is only too happy to host a menagerie of animals in his antlers – until his new guests go too far!