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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: The Onion Publisher: Little, Brown ISBN: 031613323X Category : Humor Languages : en Pages : 259
Book Description
Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.
Author: Bloomsbury Publishing Publisher: Bloomsbury Publishing ISBN: 1408102579 Category : Games & Activities Languages : en Pages : 719
Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Kevin O'Kendley Publisher: Trafford Publishing ISBN: 1466955783 Category : Fiction Languages : en Pages : 409
Book Description
[Otis Moon is an] "intriguing noir thriller: the voice is assured, the period detail is perfect." -Kate Burke Miciak, vice president and executive editor, The Bantam Dell Publishing Group "Otis Moon is a witty and colorful protagonist, and the conceit of the mystery was fresh, but at the same time, enjoyable traditional." -E. Stacy Creamer, vice president and executive editor, The Doubleday Broadway Publishing Group "Otis Moon is a witty and colorful protagonist, and the conceit of the mystery was fresh, but at the same time, enjoyable traditional." -E. Stacy Creamer, vice president and executive editor, The Doubleday Broadway Publishing Group "The writing [in Otis Moon] is very good-I love how the noir is cut with a very subtle edge of humor." -Sarah Durand, senior editor, William Morrow
Author: Johan Kugelberg Publisher: ISBN: 9780956192837 Category : Design Languages : en Pages : 271
Book Description
In May 1968, demonstrations against the French government spread across Parisian universities, and then to factories and other workplaces, resulting in a general strike of eleven million workers that brought the country to a virtual standstill. Among the students were a group who called themselves the Atelier Populaire, who produced hundreds of posters to encourage the protestors and to report on police brutality. Beauty Is In The Street reproduces over 200 of these posters which have become landmarks in political art and graphic design. Also included are a wealth of photographs, many published for the first time, and translations of first-hand accounts of the clashes between the students and strikers and the police.
Author: Anne Stibbs Publisher: Bloomsbury Pub Limited ISBN: 9780747550754 Category : Games Languages : en Pages : 423
Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: The Onion
Author: Bloomsbury Publishing
Author: Kevin O'Kendley
Author: T. Coraghessan Boyle
Author: Johan Kugelberg
Author: Bob Staake
Author: Anne Stibbs
Author: Shoshonna Shoap