Author: Publisher:
ISBN:
Category : Health resorts
Languages : en
Pages : 428
Book Description
Spa Management
Author: Active Listening 3 Teacher's Manual with Audio CD
Author: Steve BrownPublisher: Cambridge University Press
ISBN: 9780521678223
Category : Foreign Language Study
Languages : en
Pages : 196
Book Description
Active Listening Second edition for adult and young adult learners has task-based units built around a topic, function, or grammatical theme. Teacher's Manual 3 contains step-by-step practical teaching notes, optional speaking activities and listening strategies, culture notes, and suggested times for completing lessons. Photocopiable unit quizzes, two complete tests with Audio CD, and complete answer keys are also included.
Spa
Author: New York
Author: New Techniques for Brand Management in the Healthcare Sector
Author: Borges, Ana PintoPublisher: IGI Global
ISBN: 1799830365
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.
The New Gilded Age
Author: David RemnickPublisher: Random House
ISBN: 0375507051
Category : Business & Economics
Languages : en
Pages : 754
Book Description
In keeping with its tradition of sending writers out into America to take the pulse of our citizens and civilization, The New Yorker over the past decade has reported on the unprecedented economy and how it has changed the ways in which we live. This new anthology collects the best of these profiles, essays, and articles, which depict, in the magazine's inimitable style, the mega-, meta-, monster-wealth created in this, our new Gilded Age. Who are the barons of the new economy? Profiles of Martha Stewart by Joan Didion, Bill Gates by Ken Auletta, and Alan Greenspan by John Cassidy reveal the personal histories of our most influential citizens, people who affect our daily lives even more than we know. Who really understands the Web? Malcolm Gladwell analyzes the economics of e-commerce in "Clicks and Mortar." Profiles of two of the Internet's most respected analysts, George Gilder and Mary Meeker, expose the human factor in hot stocks, declining issues, and the instant fortunes created by an IPO. And in "The Kids in the Conference Room," Nicholas Lemann meets McKinsey & Company's business analysts, the twenty-two-year-olds hired to advise America's CEOs on the future of their business, and the economy. And what defines this new age, one that was unimaginable even five years ago? Susan Orlean hangs out with one of New York City's busiest real estate brokers ("I Want This Apartment"). A clicking stampede of Manolo Blahniks can be heard in Michael Specter's "High-Heel Heaven." Tony Horwitz visits the little inn in the little town where moguls graze ("The Inn Crowd"). Meghan Daum flees her maxed-out credit cards. Brendan Gill lunches with Brooke Astor at the Metropolitan Club. And Calvin Trillin, in his masterly "Marisa and Jeff," portrays the young and fresh faces of greed. Eras often begin gradually and end abruptly, and the people who live through extraordinary periods of history do so unaware of the unique qualities of their time. The flappers and tycoons of the 1920s thought the bootleg, and the speculation, would flow perpetually—until October 1929. The shoulder pads and the junk bonds of the 1980s came to feel normal—until October 1987. Read as a whole, The New Gilded Age portrays America, here, today, now—an epoch so exuberant and flush and in thrall of risk that forecasts of its conclusion are dismissed as Luddite brays. Yet under The New Yorker's examination, our current day is ex-posed as a special time in history: affluent and aggressive, prosperous and peaceful, wired and wild, and, ultimately, finite.
Fundamentals of Complementary and Alternative Medicine - E-Book
Author: Marc S. MicozziPublisher: Elsevier Health Sciences
ISBN: 032329894X
Category : Medical
Languages : en
Pages : 783
Book Description
Practitioners like you have been turning to Micozzi’s comprehensive CAM text for the past 20 years. Filled with the most up-to-date information on scientific theory and research and updated contributions from world experts, Fundamentals of Complementary and Alternative Medicine, 5th Edition gives you a solid foundation of the therapies and evidence-based clinical applications for CAM – and expands your global perspective with new and updated chapters on healing systems from around the world. Dive into interesting discussions on massage, manual therapies and bodywork, yoga, chiropractic, osteopathy, herbal medicine, aromatherapy and essential oils therapy, "nature cure," naturopathy and naturopathic medicine, and nutrition and hydration. With its wide range of topics, this 20th anniversary edition is your ideal CAM reference! • A broad perspective traces CAM therapies from their beginnings to present day practices. • Clinical guides for selecting therapies, and new advances for matching the appropriate therapy to the individual patient, enables you to offer and/or recommend individualized patient care. • Expert contributors include well-known writers such as Kevin Ergil, Patch Adams, Joseph Pizzorno, and Marc Micozzi himself. • A unique synthesis of information, including historical usage, cultural and social analysis, current basic science theory and research, and a wide range of clinical investigations and observations, makes this text a focused, authoritative resource. • Suggested readings and references in each chapter list the best resources for further research and study. • Coverage of CAM therapies and systems includes those most commonly encountered or growing in popularity, so you can carefully evaluate each treatment. • An evidence-based approach focuses on treatments best supported by clinical trials and scientific evidence. • Observations from mechanisms of action to evidence of clinical efficacy answers questions of how, why, and when CAM therapies work. • Global coverage includes discussions of traditional healing arts from Europe, Asia, Africa, and the Americas. • NEW! Updated chapters feature new content and topics, including: challenges in integrative medicine, legal issues, CAM in the community, psychometric evaluation, placebo effect, stress management, and much more! • NEW! Updated guides on common herbal remedies in clinical practice, East and Southeast Asia, and native North and South America deliver the latest information. • NEW! Revised chapters with new contributors offer fresh perspectives on these important and relevant topics. • EXPANDED! Basic science content and new theory and research studies cover a wide range of sciences such as biophysics, biology and ecology, ethnomedicine, psychometrics, neurosciences, and systems theory. • NEW! New and expanded global ethnomedical systems include new content on Shamanism and Neo-Shamanism, Central and North Asia, Southeast Asia, Nepal and Tibet, Hawaii and South Pacific, Alaska and Pacific Northwest, and contemporary global healthcare.
Spa Bodywork
Author: Anne WilliamsPublisher: Lippincott Williams & Wilkins
ISBN: 9780781755788
Category : Medical
Languages : en
Pages : 380
Book Description
This textbook guides massage therapists through each step of delivering a spa treatment—from consideration of the indications and contraindications to scope of practice issues, supplies, room set-up, specific procedure steps, and ideas for integrating massage techniques, spa products, and enhancing accents. While wet-room treatments are discussed, the focus is on dry-room treatments, which can be delivered in a wider variety of settings. More than 250 full-color photographs illustrate each technique and treatment. Treatment Snapshot boxes provide a quick overview of the treatment before the detailed step-by-step procedures section. Sanitation Boxes offer clean-up and sanitation tips. Sample Treatments include promotional descriptions, product recommendations, and recipes for creating inviting smell-scapes.
The New Yorker
Author: Harold Wallace RossPublisher:
ISBN:
Category : American wit and humor, Pictorial
Languages : en
Pages : 846
Book Description
The Princess-in-Training Manual
Author: Jacqueline de SoigneePublisher: Silhouette
ISBN: 9780373250394
Category : Princesses
Languages : en
Pages : 290
Book Description
Two books in one, starting from opposite ends of the book.