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Sounds Good on Paper

Sounds Good on Paper PDF Author: Roger Horberry
Publisher: A&C Black
ISBN: 1408122316
Category : Language Arts & Disciplines
Languages : en
Pages : 194

Book Description
Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London's top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.
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