Something Ventured, an Entrepreneurial Approach to Small Business Management PDF Download

Author: Justin Gooderl Longnecker
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 155

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Author:
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 310

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Author: Jo Shuchat
Publisher:
ISBN:
Category : Small business
Languages : en
Pages :

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Author: Justin Gooderl Longenecker
Publisher: South Western Educational Publishing
ISBN: 9780538890151
Category : Business & Economics
Languages : en
Pages : 746

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The author's diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

Author: Nancy Holt
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 408

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Author: Nancy Holt
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 408

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Author: William E. Burgess
Publisher: Greenwood
ISBN:
Category : Education
Languages : en
Pages : 446

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"The only comprehensive resource available ... a solid perspective on the full range of programs now being offered via distance education". -- Choice The Oryx Guide to Distance Learning is the only comprehensive directory to over 1,200 courses offered via media-assisted teaching by accredited U.S. institutions. Prospective students can access detailed descriptions of courses available through audiocassettes, audiographic conferencing, electronic mail, videocassettes, broadcast television via local cable stations, computer tutorials, and online interaction via modems.

Author: Jo Shuchat Sanders
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 406

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Author: Marc H. Meyer
Publisher: SAGE Publications
ISBN: 1483323129
Category : Business & Economics
Languages : en
Pages : 688

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Book Description
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations. New Venture Creation is devoted to helping students develop compelling business ideas. This is based not only on the authors’ well-known research in product and service innovation, but also on their extensive experience as successful entrepreneurs and investors. In the updated Second Edition, part I guides students through six elements that comprise a clearly defined and focused venture: defining your target industry; defining your target customers; defining the needs and wants of those customers; defining winning product and service solutions; carefully designing a strong business model; determining competitive positioning, and then testing the entire concept against a small population of target customers—all before writing the plan. Think, design, test, and learn are the guiding principles. Part II then focuses on different types of investors and the process for raising capital, creating realistic financial projections, writing a concise but powerful business plan, organizing the venture team, and creating a compelling pitch that speaks to the needs and concerns of investors. The book also includes a number of independent case studies that focus on product, service, and business model innovation—all from recent ventures by students as well as recent college or master’s level graduates.

Author: Oswald Jones
Publisher: Taylor & Francis
ISBN: 1000772799
Category : Business & Economics
Languages : en
Pages : 467

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Book Description
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.