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Author: Joseph S Nye Jr Publisher: PublicAffairs ISBN: 0786738960 Category : Political Science Languages : en Pages : 216
Book Description
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: Joseph S Nye Jr Publisher: PublicAffairs ISBN: 0786738960 Category : Political Science Languages : en Pages : 216
Book Description
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: Jing Sun Publisher: University of Michigan Press ISBN: 0472028456 Category : Political Science Languages : en Pages : 284
Book Description
In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives." Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders. A deep, comparative study, Japan and China as Charm Rivalsenriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.
Author: Hendrik W. Ohnesorge Publisher: Springer Nature ISBN: 3030299228 Category : Political Science Languages : en Pages : 323
Book Description
This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power
Author: Mingjiang Li Publisher: Lexington Books ISBN: 0739133799 Category : Political Science Languages : en Pages : 286
Book Description
Soft power has become a very popular concept in international affairs, appearing in government policy papers, academic discussions, and the popular media. In China, soft power has become one of the most frequently used phrases among political leaders, leading academics, and journalists. Defined against hard power, which often involves threat and coercion, soft power applies attraction, persuasion, and cooperation, finding its sources in culture, political values, and foreign policies. China, rich in culture and traditional philosophy, boasts abundant sources of soft power. Soft Power attempts to analyze the domestic and international views of China's soft power, the main strengths and weaknesses of China's soft power, and the application of soft power in China's international politics. It provides a comprehensive exploration of the soft power dimension in China's foreign relations by integrating views from various disciplines, such as history, education, culture, political economy, comparative politics, and philosophy. The book argues that soft power has become a very popular concept in China, that China is contemplating and exploring an innovative strategy in its rise and international politics, and that there have been quite a few notable elements of this in China's diplomatic practice, including softer rhetoric, promotion of the Chinese culture abroad, economic diplomacy, and image building. The book also argues that the limitations of China's soft power primarily stem from political values and China's own transitions, and reflects the reality that views and opinions regarding China's soft power are fairly diverse both in China and in the international arena.
Author: Craig Hayden Publisher: Lexington Books ISBN: 0739142585 Category : Language Arts & Disciplines Languages : en Pages : 309
Book Description
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.
Author: R RAMASUBRAMANIYAN Publisher: Notion Press ISBN: Category : Religion Languages : en Pages : 438
Book Description
DISMANTLING GLOBAL HINDHUPHOBIA The attacks on the Religion of this land and its related and linked civilizational identity is on the rise from different quarters not only in India but across the world. All the current conflict trigger points work at different levels and are operated by a mix of different interest groups, but the end goal is to ring fence the religion called Hinduism and to make it fit the Western / Eurocentric framework of Religion; else it needs to be dismantled. This book is an attempt to give a fresh Indic perspective to the religion of this land. Hence the book is titled ‘The Third Eye’ - a new vision to view Bharat; a vision that does not get confined to a right or left or centric view point. It sits above all these views; it is ‘The Third Eye’. It also symbolically represents Shiva’s third eye, the opening of which burns everything; the attempt is to burn the current narrative with the third eye so that we get to see / create a new vision of Bharat.
Author: Stephen M. Magu Publisher: Lexington Books ISBN: 1498502415 Category : Political Science Languages : en Pages : 223
Book Description
For over 50 years, more than 225,000 Peace Corps volunteers have been placed in over 140 countries around the world, with the goals of helping the recipient countries need for trained men and women, to promote a better understanding of Americans for the foreign nationals, and to promote a better understanding of other peoples on the part of Americans. The Peace Corps program, proposed during a 2 a.m. campaign stop on October 14, 1960 by America's Camelot, was part idealism, part belief that the United States could help Global South countries becoming independent. At the height of the Cold War, the US and USSR were racing each other to the moon, missiles in Turkey and in Cuba and walls in Berlin consumed the archrivals; sending American graduates to remote villages seemed ill-informed. Kennedy's Kiddie Korps was derided as ineffectual, the volunteers accused of being CIA spies, and often, their work made no sense to locals. The program would fall victim to the vagaries of global geopolitics: in Peru, Yawar Malku (Blood of the Condor), depicting American activities in the country, led to volunteers being bundled out unceremoniously; in Tanzania, they were excluded over Tanzania’s objection to the Vietnam War. Despite these challenges, the Peace Corps program shaped newly independent countries in significant ways: in Ethiopia they constituted half the secondary school teachers in 1961, in Tanzania they helped survey and build roads, in Ghana and Nigeria they were integral in the education systems, alongside other programs. Even in the Philippines, formerly a U.S. colony, Peace Corps volunteers were welcomed. Aside from these outcomes, the program had a foreign policy component, advancing U.S. interests in the recipient countries. Data shows that countries receiving volunteers demonstrated congruence in foreign policy preferences with the U.S., shown by voting behavior at the United Nations, a forum where countries’ actions and preferences and signaling is evident. Volunteer-recipient countries particularly voted with the U.S. on Key Votes. Thus, Peace Corps volunteers who function as citizen diplomats, helped countries shape their foreign policy towards the U.S., demonstrating the viability of soft power in international relations.
Author: JAMES. PAMMENT Publisher: Palgrave MacMillan ISBN: 9783319827667 Category : Languages : en Pages : 264
Book Description
This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. "From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which." Nicholas J. Cull, author of 'The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001'. "A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context." John Worne, Director of Strategy & External Relations, British Council, 2007-2015
Author: Óscar J. Martín García Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110560518 Category : History Languages : en Pages : 222
Book Description
Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe
Author: Robert E. D'Souza Publisher: Taylor & Francis ISBN: 1315413485 Category : Art Languages : en Pages : 292
Book Description
India’s Kochi-Muziris Biennale has been described as one of the most significant newly emergent biennales, alongside Shanghai, Sharjah and Dakar. This book presents a close reading of the unique context of the Kochi Biennale as well as sets out a broader critical framework for understanding global, contemporary art and its effects.
Author: Joseph S Nye Jr
Author: Joseph S Nye Jr
Author: Jing Sun
Author: Hendrik W. Ohnesorge
Author: Mingjiang Li
Author: Craig Hayden
Author: R RAMASUBRAMANIYAN
Author: Stephen M. Magu
Author: JAMES. PAMMENT
Author: Óscar J. Martín García
Author: Robert E. D'Souza