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Author: Sukhabilāsa Barmā Publisher: Global Vision Pub House ISBN: Category : Bengal (India) Languages : en Pages : 264
Book Description
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand and Equity Management: Gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
Author: Sukhabilāsa Barmā Publisher: Global Vision Pub House ISBN: Category : Bengal (India) Languages : en Pages : 264
Book Description
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand and Equity Management: Gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
Author: Sailen Debnath Publisher: ISBN: 9788186860236 Category : Bengal (India) Languages : en Pages : 277
Book Description
Papers presented at the National Seminar on Social and Political Tensions in North Bengal Since 1947, held at Alipurduar during 17-18 December 2006.
Author: Ranajit Das Gupta Publisher: ISBN: Category : Business & Economics Languages : en Pages : 350
Book Description
This is a study of the economic, social, and political changes in Jalpaiguri district (North Bengal) in the late nineteenth and early twentieth centuries. The broad focus of the book is on the unfolding of many strands of social and political movements.
Author: Swaraj Basu Publisher: Manohar Publishers and Distributors ISBN: Category : History Languages : en Pages : 164
Book Description
This Book Deals With The Attempts Of The Rajbani Community To Establish Themselves As Kshatriyas In The First Half Of The Twentieth Century In Bengal. In The Context Of Recent Political Mobilization By The Rajbansis In North Bengal For A Separate Kamtapur State, This Book Is Essential Reading For Those Wishing To Understand The Rajbansis In Their Historical Context.
Author: Dr. Nandini Basistha Publisher: K.K. Publications ISBN: Category : Political Science Languages : en Pages : 298
Book Description
This book tries to theorize the evolution of identity politics leading to separatist mentalities in India. Constructed ideas of identity have been posing a threat to humanity in the name of separatism. It is now one of the biggest threats to the Indian nation-building process. The Indian government has invested crores of rupees to secure the unity of India. In spite of that, many parts of India are now demanding separate statehood or sovereign nation-state. Demands vary according to the motif, mode and magnitude. But behind every demand for full or partial political autonomy, their remains some unequal treatment which occurs in the eco-socio-political sphere and separatist movements often take place. This Study revolves around two movements led by Rajbanshis and Gorkhas in the Northern part of West Bengal. In the tiny and strategically important North Bengal region, numerous movements are ongoing for getting separate statehood, some notables of which are 'Gorkhaland', 'Kamtapur', and 'Greater Cooch Bihar' movements. Why and how this area is facing this kind of activism is the main thrust of this study. With statistical data and historical references, the authenticity of the claim of 'marginalization' tried to validate. The question of Bengali hegemony and backwardness of North Bengal is also discussed elaborately. This book thus can be an ideal reference copy for the social scientists as well as administrative officials working in/on North Bengal/Northeast India/ ethno-regional separatist movements. This book covers the hundred-year history of movements of two important ethnic groups (Rajbanshis and Gorkhas) of India and touched three most crucial issues–viz. identity, marginality and separatism.
Author: Bhabani Bhattacharya Publisher: Sahibabad, Distt. Ghaziabad : Vikas ISBN: Category : History Languages : en Pages : 180
Book Description
A Shortened Version Of The Author`S Ph.D Dissertation - The Intellectual Revival - Early Political Associations - The Indigo Revolt - Struggle For Social Reform - Rise Of Nationalism - Years Of Unrest And Preparations - Bibliography - Index. Without Dustjacket.
Author: Ashutosh Kumar Publisher: Taylor & Francis ISBN: 1315391449 Category : Political Science Languages : en Pages : 435
Book Description
In recent decades, India has been witness to the assertion of geographically, culturally and historically constituted distinct and well-defined regions that display ethnic, communal, caste and other social–political cleavages. This book examines the changing configurations of state politics in India. Focussing on identity politics and development, it explores the specificities of the regions within states — not merely as politico-administrative constructs but also as conceived in historical, geographic, economic, sociological or cultural terms. Adopting a comparative approach, the book looks at alternative theoretical approaches — the quest for homeland, identity, caste politics and public policy. This second edition includes a new Introduction that updates the research in the area, while further developing the theoretical framework. One of the first major volumes on federalism in India, including studies from across the nation, this book will be indispensable for students and scholars of political science, sociology, history and South Asian studies.