Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Study sponsored by the Indian Society of Advertisers.
Socio-economic Effects of Advertising in India
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Study sponsored by the Indian Society of Advertisers.
Social Dimensions of Advertising
Author: S. S. KaptanPublisher: Sarup & Sons
ISBN: 9788176254236
Category : Advertising
Languages : en
Pages : 116
Book Description
Indian context.
Advertising Management
Author: BatraPublisher: Pearson Education India
ISBN: 9788177588507
Category : Advertising
Languages : en
Pages : 772
Book Description
Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)
Author: Sanjay GuptaPublisher: SBPD Publications
ISBN: 9351673693
Category : Business & Economics
Languages : en
Pages : 192
Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
The Indian Journal of Agricultural Economics
Author: Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 876
Book Description
Vols. include Proceedings of the conference of the Indian Society of Agricultural Economics.
Advertising in India
Author: Oma GuptaPublisher: Gyan Publishing House
ISBN: 9788178353081
Category : Advertising
Languages : en
Pages : 240
Book Description
1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
Business India
Author: The Handbook of International Advertising Research
Author: Hong ChengPublisher: John Wiley & Sons
ISBN: 1118378458
Category : Language Arts & Disciplines
Languages : en
Pages : 574
Book Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Careers in Advertising
Author: S. William PattisPublisher: McGraw Hill Professional
ISBN: 0071430490
Category : Business & Economics
Languages : en
Pages : 163
Book Description
Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Advertising Management : Theory & Practice
Author: Dr. Mahendra Kumar PadhyPublisher: Laxmi Publications
ISBN: 938085689X
Category :
Languages : en
Pages : 275
Book Description