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Author: Craig Agranoff Publisher: ISBN: 9780578092164 Category : Advertising, Political Languages : en Pages : 168
Book Description
The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Author: Craig Agranoff Publisher: ISBN: 9780578092164 Category : Advertising, Political Languages : en Pages : 168
Book Description
The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Author: Lilliana Mason Publisher: University of Chicago Press ISBN: 022652468X Category : Political Science Languages : en Pages : 193
Book Description
The psychology behind political partisanship: “The kind of research that will change not just how you think about the world but how you think about yourself.” —Ezra Klein, Vox Political polarization in America has moved beyond disagreements about matters of policy. For the first time in decades, research has shown that members of both parties hold strongly unfavorable views of their opponents. This is polarization rooted in social identity, and it is growing. The campaign and election of Donald Trump laid bare this fact of the American electorate, its successful rhetoric of “us versus them” tapping into a powerful current of anger and resentment. With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious, and cultural lines, which have recently come to divide neatly between the two major political parties. She argues that group identifications have changed the way we think and feel about ourselves and our opponents. Even when Democrats and Republicans can agree on policy outcomes, they tend to view one other with distrust and to work for party victory over all else. Although the polarizing effects of social divisions have simplified our electoral choices and increased political engagement, they have not been a force that is, on balance, helpful for American democracy. Bringing together theory from political science and social psychology, Uncivil Agreement clearly describes this increasingly “social” type of polarization, and adds much to our understanding of contemporary politics.
Author: Josep M. Colomer Publisher: OUP Oxford ISBN: 9780191529252 Category : Political Science Languages : en Pages : 266
Book Description
The role of institutions is to establish the domains of public activity and the rules to select leaders. Democratic regimes organize in simple institutional frameworks to foster the concentration of power and alternative successive absolute winners and losers. They favour political satisfaction of relatively small groups, as well as policy instability. In contrast, pluralistic institutions produce multiple winners, including multiparty co-operation and agreements. They favour stable, moderate, and consensual policies that can satisfy large groups' interests on a great number of issues. The more complex the political institutions, the more stable and socially efficient the outcome will be. This book develops an extensive analysis of this relationship. It explores concepts, questions and insights based on social choice theory, while empirical focus is cast on more than 40 democratic countries and a few international organizations from late medieval times to the present. The book argues that pluralistic democratic institutions are judged to be better than simple formula of their higher capacity of producing socially satisfactory results.
Author: Katherine J. Cramer Publisher: University of Chicago Press ISBN: 022634925X Category : Political Science Languages : en Pages : 299
Book Description
“An important contribution to the literature on contemporary American politics. Both methodologically and substantively, it breaks new ground.” —Journal of Sociology & Social Welfare When Scott Walker was elected Governor of Wisconsin, the state became the focus of debate about the appropriate role of government. In a time of rising inequality, Walker not only survived a bitterly contested recall, he was subsequently reelected. But why were the very people who would benefit from strong government services so vehemently against the idea of big government? With The Politics of Resentment, Katherine J. Cramer uncovers an oft-overlooked piece of the puzzle: rural political consciousness and the resentment of the “liberal elite.” Rural voters are distrustful that politicians will respect the distinct values of their communities and allocate a fair share of resources. What can look like disagreements about basic political principles are therefore actually rooted in something even more fundamental: who we are as people and how closely a candidate’s social identity matches our own. Taking a deep dive into Wisconsin’s political climate, Cramer illuminates the contours of rural consciousness, showing how place-based identities profoundly influence how people understand politics. The Politics of Resentment shows that rural resentment—no less than partisanship, race, or class—plays a major role in dividing America against itself.
Author: Sinan Aral Publisher: Currency ISBN: 0525574522 Category : Business & Economics Languages : en Pages : 417
Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author: Jaime E. Settle Publisher: Cambridge University Press ISBN: 1108472532 Category : Business & Economics Languages : en Pages : 333
Book Description
Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
Author: Meredith Rolfe Publisher: ISBN: 9781139224741 Category : POLITICAL SCIENCE Languages : en Pages : 250
Book Description
This book develops and empirically tests a social theory of political participation. It overturns prior understandings of why some people (such as college-degree holders, churchgoers and citizens in national rather than local elections) vote more often than others. The book shows that the standard demographic variables are not proxies for variation in the individual costs and benefits of participation, but for systematic variation in the patterns of social ties between potential voters. Potential voters who move in larger social circles, particularly those including politicians and other mobilizing actors, have more access to the flurry of electoral activity prodding citizens to vote and increasing political discussion. Treating voting as a socially defined practice instead of as an individual choice over personal payoffs, a social theory of participation is derived from a mathematical model with behavioral foundations that is empirically calibrated and tested using multiple methods and data sources.
Author: Marisa Abrajano Publisher: Cambridge University Press ISBN: 110889965X Category : Political Science Languages : en Pages : 91
Book Description
This Element examines just how much the public knows about some of America's most stigmatized social groups, who comprise 40.3% of the population, and evaluates whether misinformation matters for shaping policy attitudes and candidate support. The authors design and field an original survey containing large national samples of Black, Latino, Asian, Muslim, and White Americans, and include measures of misinformation designed to assess the amount of factual information that individuals possess about these groups. They find that Republicans, Whites, the most racially resentful, and consumers of conservative news outlets are the most likely to be misinformed about socially marginalized groups. Their analysis also indicates that misinformation predicts hostile policy support on racialized issues; it is also positively correlated with support for Trump. They then conducted three studies aimed at correcting misinformation. Their research speaks to the prospects of a well-functioning democracy, and its ramifications on the most marginalized.
Author: Stephen Pimpare Publisher: Columbia University Press ISBN: 0231551894 Category : Social Science Languages : en Pages : 256
Book Description
The social work profession calls on its members to strive for social justice. It asks aspiring and practicing social workers to advocate for political change and take part in political action on behalf of marginalized people and groups. Yet this macro goal is often left on the back burner as the day-to-day struggles of working directly with clients take precedence. And while most social workers have firsthand knowledge of how public policy neglects or outright harms society’s most vulnerable, too few have training in the political processes that created these policies. This book is a concise, accessible guide to help social workers understand how politics and policy making really work—and what they can do to help their clients and their communities. Helping readers develop sustainable strategies at the micro-, meso-, and macro-levels, this book is a hands-on manual to contemporary American politics, showing social workers and social work students how to engage in effective activism. Stephen Pimpare, a political scientist with extensive experience as a social work practitioner and instructor, offers informed, practical grounding in the mechanics of policy making and the tools that activists and outsiders can use to take on an entrenched system. He distills key research and insights from political science and related disciplines into a practical resource for social work students, instructors, and practitioners looking to deepen their policy knowledge and capacity to achieve change.
Author: Craig Agranoff
Author: Craig Agranoff
Author: Paul F. Lazarsfeld
Author: Lilliana Mason
Author: Josep M. Colomer
Author: Katherine J. Cramer
Author: Sinan Aral
Author: Jaime E. Settle
Author: Meredith Rolfe
Author: Marisa Abrajano
Author: Stephen Pimpare