Social Media for Social Good: A How-to Guide for Nonprofits PDF Download

Author: Heather Mansfield
Publisher: McGraw Hill Professional
ISBN: 0071770992
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Author: Shilling
Publisher: Wolters Kluwer
ISBN: 1543811140
Category : Business & Economics
Languages : en
Pages : 1878

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Book Description
The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945

Author: William Oettinger
Publisher: Packt Publishing Ltd
ISBN: 1803239077
Category : Computers
Languages : en
Pages : 435

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Book Description
Learn Computer Forensics from a veteran investigator and technical trainer and explore how to properly document digital evidence collected Key Features Investigate the core methods of computer forensics to procure and secure advanced digital evidence skillfully Record the digital evidence collected and organize a forensic examination on it Perform an assortment of Windows scientific examinations to analyze and overcome complex challenges Book DescriptionComputer Forensics, being a broad topic, involves a variety of skills which will involve seizing electronic evidence, acquiring data from electronic evidence, data analysis, and finally developing a forensic report. This book will help you to build up the skills you need to work in a highly technical environment. This book's ideal goal is to get you up and running with forensics tools and techniques to successfully investigate crime and corporate misconduct. You will discover ways to collect personal information about an individual from online sources. You will also learn how criminal investigations are performed online while preserving data such as e-mails, images, and videos that may be important to a case. You will further explore networking and understand Network Topologies, IP Addressing, and Network Devices. Finally, you will how to write a proper forensic report, the most exciting portion of the forensic exam process. By the end of this book, you will have developed a clear understanding of how to acquire, analyze, and present digital evidence, like a proficient computer forensics investigator.What you will learn Explore the investigative process, rules of evidence, legal process, and ethical guidelines Understand the difference between sectors, clusters, volumes, and file slack Validate forensic equipment, computer program, and examination methods Create and validate forensically sterile media Gain the ability to draw conclusions based on the exam discoveries Record discoveries utilizing the technically correct terminology Discover the limitations and guidelines for RAM Capture and its tools Explore timeline analysis, media analysis, string searches, and recovery of deleted data Who this book is forThis book is for IT beginners, students, or an investigator in the public or private sector. This book will also help IT professionals who are new to incident response and digital forensics and are looking at choosing cybersecurity as their career. Individuals planning to pass the Certified Forensic Computer Examiner (CFCE) certification will also find this book useful.

Author: Philip Kotler
Publisher:
ISBN:
Category :
Languages : en
Pages : 232

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Book Description
Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. Reviews 'This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.' Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd. 'This is the book that will help you master social media, the indispensable element in every marketing program.' Al Ries, Chairman, Ries & Ries 'This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.' V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents' Professor of Marketing, Georgia State University, USA 'This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to further understand the phenomena they study in the social media context.' Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia The authors Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the 'Father of Modern Marketing'. Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.

Author: Melody Karle
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538126790
Category :
Languages : en
Pages : 184

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Book Description
This book helps those who want to use social media but are not necessarily Web-savvy navigate the most popular networking sites available. Privacy and technical information about how social media platforms function are explained, so everyone can make informed decisions about how to connect online.

Author: Jennifer Abernethy
Publisher: Penguin
ISBN: 1101572256
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!

Author: Al-Sakib Khan Pathan
Publisher: CRC Press
ISBN: 100046332X
Category : Computers
Languages : en
Pages : 317

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Book Description
This book collates the key security and privacy concerns faced by individuals and organizations who use various social networking sites. This includes activities such as connecting with friends, colleagues, and family; sharing and posting information; managing audio, video, and photos; and all other aspects of using social media sites both professionally and personally. In the setting of the Internet of Things (IoT) that can connect millions of devices at any one time, the security of such actions is paramount. Securing Social Networks in Cyberspace discusses user privacy and trust, location privacy, protecting children, managing multimedia content, cyberbullying, and much more. Current state-of-the-art defense mechanisms that can bring long-term solutions to tackling these threats are considered in the book. This book can be used as a reference for an easy understanding of complex cybersecurity issues in social networking platforms and services. It is beneficial for academicians and graduate-level researchers. General readers may find it beneficial in protecting their social-media-related profiles.

Author: Derek Hansen
Publisher: Morgan Kaufmann
ISBN: 0123822300
Category : Computers
Languages : en
Pages : 301

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Book Description
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation

Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9819994969
Category :
Languages : en
Pages : 618

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Book Description

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538154439
Category : Language Arts & Disciplines
Languages : en
Pages : 265

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Book Description
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template