Social Media for Social Good: A How-to Guide for Nonprofits PDF Download

Author: Heather Mansfield
Publisher: McGraw Hill Professional
ISBN: 0071770992
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Author: Ted Hart
Publisher: John Wiley and Sons
ISBN: 0470308591
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

Author: Andy Steggles
Publisher:
ISBN: 9780880343176
Category : Nonprofit organizations
Languages : en
Pages : 251

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Book Description
Covers ways to use social tools to foster connection; includes coverage of social platform characteristics, evolving educational applications, legal implications and risks, goals for and measures of return, planning for social initiatives, and revenue opportunities; includes numerous examples

Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080441
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
The main priority of a non-profit organization is the organization’s philanthropic mission. Managers are extremely passionate about furthering the mission, yet they are not often trained in business management. However, to fulfill its mission a non-profit must be financially solvent. Starting and Operating a Non-Profit Made Easy helps non-profits become and stay financially solvent by applying traditional business practices to the unique challenges of a non-profit organization. It focuses on financial management and planning using cash flow budgeting and methods of quantifying fundraising and grant-seeking activities, two of the most important functions of a non-profit. It allows non-profits to develop and stick to a long-term plan, rather than functioning hand-to-mouth, dependent on unexpected monetary windfalls. Using extensive checklists, forms and worksheets, the book helps non-profit managers keep their organization running smoothly.

Author: Beth Kanter
Publisher: John Wiley & Sons
ISBN: 0470633050
Category : Business & Economics
Languages : en
Pages : 231

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Book Description
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Author: Melanie Mathos
Publisher: John Wiley & Sons
ISBN: 1118218892
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Author: Megan Steinhauser
Publisher:
ISBN:
Category :
Languages : en
Pages : 30

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Book Description
The purpose of this research project is to better understand the stakeholder engagement within a small-scale nonprofit organization in relation to its social media presence. As technology advances, those who are less educated in digital literacy lack engagement as nonprofit stakeholders, thus producing further hardships for the organization's advocacy and outreach. Digital knowledge can be obtained through sharing information, transparency, and instruction in order to maintain a successful digital footprint. The current literature lacks a detailed assessment of digital literacy within budget-restricted nonprofit organizations and the barriers stakeholders face in learning such information. There is detailed literature analyzing the ways in which advocacy can be displayed on digital platforms as well as the reception of digital outreach and communication. This research proposal will aim to establish information for the gap in knowledge pertaining to digital literacy for stakeholders of localized nonprofits in the Westminster, California area. The research project will provide means through which findings can be implemented effectively in similar nonprofit agencies.

Author: Asencio, Hugo
Publisher: IGI Global
ISBN: 1466681896
Category : Business & Economics
Languages : en
Pages : 433

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Book Description
Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Author: Chao Guo
Publisher: Stanford University Press
ISBN: 1503613089
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Author: Pharaoh Mitchell
Publisher:
ISBN: 9781671782877
Category :
Languages : en
Pages : 48

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Book Description
Technological аdvаnсеmеntѕ rерrеѕеnt a ѕignifiсаnt ѕоurсе of opportunity аnd challenge for the nоnрrоfit sector. According tо Sаlаmоn (2012), nоnрrоfit organizations (NPOѕ) face increased рrеѕѕurе tо inсоrроrаtе nеw tесhnоlоgу intо thеir ореrаtiоnѕ. Salamon (2012) further characterizes technological innоvаtiоn аѕ a wildсаrd in rеgаrdѕ to the futurе direction of NPOs. Aссоrding tо existing litеrаturе, there аrе ѕignifiсаnt challenges аnd opportunities fоr NPOѕ еmbrасing and inсоrроrаting tесhnоlоgiсаl innovations intо thеir ѕtruсturе and function, ѕресifiсаllу ѕосiаl media сhаnnеlѕ. Kарlаn and Hаеnlеin (2010) define social mеdiа as a grоuр оf intеrnеt based аррliсаtiоnѕ thаt build оn the idеоlоgiсаl and tесhnоlоgiсаl fоundаtiоnѕ оf Wеb 2.0 thаt allow thе сrеаtiоn аnd еxсhаngе оf uѕеr gеnеrаtеd content. There аrе ѕеvеrаl tуреѕ оf social mеdiа channels. Thеу аrе categorized as соllаbоrаtivе projects, or Wikis; blogs and micro blogs, likе Twittеr; content соmmunitiеѕ like Youtube; аnd ѕосiаl/рrоfеѕѕiоnаl nеtwоrking sites, likе Facebook оr Linkеd In (Guрtа, Tyagi & Sharma, 2013). Sосiаl media сhаnnеlѕ are widеlу rесоgnizеd tооlѕ in the corporate аnd nоnрrоfit ѕесtоrѕ for creating a wеb рrеѕеnсе аnd becoming ѕuссеѕѕfullу nеtwоrkеd. Thiѕ presence еntаilѕ hаving аn infоrmаtiоnаl wеbѕitе, раgеѕ or groups оn social nеtwоrking ѕitеѕ, and/or раrtiсiраtiоn in a content соmmunitу.