#SOCIAL MEDIA PR Tweet Book01 PDF Download

Author: Janet Fouts
Publisher: Happy About
ISBN: 1616990457
Category : Business & Economics
Languages : en
Pages : 125

View

Book Description
PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit? In "#SOCIAL MEDIA PR tweet Book01" Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company's PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog. With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don't necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet's tweets demonstrate the value that can be communicated in small packages. For example, she knows that it's very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn't about the tools. The tips and guidelines in "#SOCIAL MEDIA PR tweet Book01" will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts' book at hand, you can confidently harness the power of social media for your PR messaging. "#SOCIAL MEDIA PR tweet Book01" is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

Author: Janet Fouts
Publisher: Happy About
ISBN: 1616990287
Category : Business & Economics
Languages : en
Pages : 112

View

Book Description
Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using Twitter and Facebook.

Author: Ambal Balakrishnan
Publisher: Happy About
ISBN: 1616990058
Category : Business & Economics
Languages : en
Pages : 137

View

Book Description
If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author: Jim Joseph
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199

View

Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.

Author: Jason Alba
Publisher: Happy About
ISBN: 1600052320
Category : Business & Economics
Languages : en
Pages : 173

View

Book Description
Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

Author: Christine M. Ruff
Publisher: Happy About
ISBN: 1616990473
Category : Business & Economics
Languages : en
Pages : 123

View

Book Description
Like all bright, academically-talented young people, "Christine Ruff" expected to find her dream job right out of college. She graduated with honors and right away found a biology research lab that was a perfect fit. But when the lab's funding was slashed, and Christine got laid off, she realized that the downturn had come home. Christine's natural inclination being to always land on her feet, she saw an opportunity that others may have missed--for learning life lessons from the rigorous, challenging and often frustrating job search that followed. With diligence and attention to detail, she assiduously gathered the wisdom she picked up along the way. And now, with her mother, "LinkedIn Diva Lori Ruff," she brings it to you in "#ENTRY LEVEL tweet Book02." This book is a refreshing combination of Christine's fresh perspective and Lori's corporate and life experience. Written in the very readable tweet format, the authors bring you timely and effective tips to help you make a successful transition from university to the professional virtual world. Where else, for example, would you be cautioned, 'Don't get involved in every activity at once. Pace yourself so you learn well and do a good job with each opportunity.' Or, 'Take a little time to prepare for the next opportunity rather than being too comfortable with where you are.' Christine and Lori bring you practical advice on highlighting your experience and education, engaging professionals in the online business community and finding and benefiting from peers and mentors. In addition to tips on building and maintaining a professional online presence, you will learn to build credibility as an adult and a professional in the social media world. With "#ENTRY LEVEL tweet Book02," no matter what tomorrow's economic scenario may hold, you can step out with confidence into your chosen professional world. '#ENTRYLEVELtweet Book02' is part of the THINKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Author: Michael Horton
Publisher: Happy About
ISBN: 1616990600
Category : Business & Economics
Languages : en
Pages : 108

View

Book Description
In the routinely-chaotic world of general management that you live in, you don't have the luxury of reading management books cover to cover, no matter how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Michael Horton wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can still benefit from today's best management wisdom. Next time you're sitting at your desk at a loss for ideas or simply facing the question, 'What do I do next?' pull this handy volume out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.

Author: Kiruba Shankar
Publisher: Happy About
ISBN: 1616990074
Category : Business & Economics
Languages : en
Pages : 126

View

Book Description
The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better. "Kiruba Shankar" and "Mitchell Levy" are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you "#CROWDSOURCING tweet Book01," in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd. Kiruba and Mitchell can convince the most vociferous skeptic. Here's a sample: "Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles." Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: "I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing." And lest you start thinking of crowdsourcing as a silver bullet, here's a reality check: "Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead." "#CROWDSOURCING tweet Book01" is "the" book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd. "#CROWDSOURCING tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Author: Laura Lowell
Publisher: Happy About
ISBN: 1616990546
Category : Business & Economics
Languages : en
Pages : 118

View

Book Description
From defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their identity and build awareness for their unique value in the marketplace.

Author: Maryann Baumgarten
Publisher: Happy About
ISBN: 1616991097
Category : Business & Economics
Languages : en
Pages : 140

View

Book Description
Today's unfortunate reality, for millions of people, is that work is simply a have-to-do that pays the bills and gets in the way of doing what they really care about. This results in people becoming disengaged and disconnected from their organizations and colleagues. But what if employees could be made to see the big picture, the connection between their own efforts, and the success of their organizations? What if people could be made to feel a sense of purpose at work and to thereby become committed, sincere, loyal, and happy participants in a team effort? Authors "Maryann Baumgarten" and "Lisa Smith" know that we all feel engaged when we care and connect to something larger than ourselves. They realize that even though so many of us see work as a time- and energy-sucking drain, a few shifts in organizational behavior and direction can turn that perspective on its head. Their new book, "#ENGAGE tweet: How Leaders Bring More Energy into Work and Life," contains 140 actionable pieces of wisdom that employers and senior managers can start using today to make people engaged and connected with their work and workplaces. "#ENGAGE tweet" focuses on bringing clarity to the work environment by answering several fundamental questions. What needs are being fulfilled through work? Conversely, what needs are as yet unmet? How does any employee be made to feel more balanced and connected to their true motivations? Finally, how can any employee realize that they can indeed change their circumstances to make work engaging, meaningful, and fun? For any employer who has grappled with the issue of discontentment at work, or for any employee who would like to turn around their workdays to make them pleasurable and meaningful, "#ENGAGE tweet" is an actionable book that will engage mind and spirit, to bring about positive realignment and empowerment. "#ENGAGE tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).