Strategic Planning for Social Media in Libraries PDF Download

Author: Phil Bradley
Publisher: Facet Publishing
ISBN: 185604713X
Category : Language Arts & Disciplines
Languages : en
Pages : 193

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Book Description
Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.

Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555707793
Category : Computers
Languages : en
Pages : 130

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Book Description
As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Author: Tella, Adeyinka
Publisher: IGI Global
ISBN: 1466674164
Category : Language Arts & Disciplines
Languages : en
Pages : 414

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Book Description
As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Author: Troy Swanson
Publisher: Elsevier
ISBN: 1780633777
Category : Computers
Languages : en
Pages : 195

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Book Description
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. - Provides practical ways of thinking about social media for library managers and leaders - Provides examples of policies, workflows, and uses of social media tools for library managers and leaders - Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

Author: Lorri Mon
Publisher: Springer Nature
ISBN: 3031022920
Category : Computers
Languages : en
Pages : 73

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Book Description
The rise of social media technologies has created new ways to seek and share information for millions of users worldwide, but also has presented new challenges for libraries in meeting users where they are within social spaces. From social networking sites such as Facebook and Google+, and microblogging platforms such as Twitter and Tumblr to the image and video sites of YouTube, Flickr, Instagram, and to geotagging sites such as Foursquare, libraries have responded by establishing footholds within a variety of social media platforms and seeking new ways of engaging with online users in social spaces. Libraries are also responding to new social review sites such as Yelp and Tripadvisor, awareness sites including StumbleUpon, Pinterest, Goodreads, and Reddit, and social question-and-answer (Q&A) sites such as Yahoo! Answers—sites which engage social media users in functions similar to traditional library content curation, readers' advisory, information and referral, and reference services. Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media. Chapter 1 focuses on the social media environments within which libraries are establishing a presence, including how social media sites differ from each other, yet work together within a social ecosphere. Chapter 2 examines how libraries are engaging with users across a variety of social media platforms and the extent to which libraries are involved in using these different social media platforms, as well as the activities of libraries in presenting a social "self," sharing information, and interacting with users via social media. Chapter 3 explores metrics and measures for assessing the impact of the library's activity in social media sites. The book concludes with Chapter 4 on evolving directions for libraries and social media, including potential implications of new and emerging technologies for libraries in social spaces. Table of Contents: Preface / The Social Media Environment / Libraries and Social Media / Assessing Social Media Sites and Services / Evolving Directions in Social Libraries / Bibliography / Author Biography

Author: Scott W.H. Young
Publisher: Rowman & Littlefield
ISBN: 1442270527
Category : Language Arts & Disciplines
Languages : en
Pages : 177

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Book Description
Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.

Author: Joe, Jennifer
Publisher: IGI Global
ISBN: 1522580980
Category : Language Arts & Disciplines
Languages : en
Pages : 341

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Book Description
The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668471248
Category : Computers
Languages : en
Pages : 2012

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Book Description
The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.

Author: Baskaran, C.
Publisher: IGI Global
ISBN: 166848806X
Category : Language Arts & Disciplines
Languages : en
Pages : 259

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Book Description
The storage of information lies within the basic components called binary devices, and at present, storage media falls into two categories—random and serial (or sequential) access—which require different amounts of time to access a given piece of data. The typical serial-access medium is magnetic tape, which has a storage density that has increased considerably over the years. Vast quantities of source data are collected, digitized, and compressed automatically by means of unique instruments in fields such as astronomy, environmental monitoring, scientific experimentation and modelling, and national security. Information capture that is generated by an individual, in the form of packages of symbols called documents, is accomplished by manual and, increasingly, automatic techniques. Data that is entered into instruments manually, such as keyboard strikes, is a process that is comparatively slow and error-prone and often requires the use of computer programs with supporting editing software for formatting, grammar, spelling, and more. With the evolution of technology and its impact on human society, the social sciences have begun to describe this new version of society as a post-industrial or the information/knowledge society. Such terms attempt to capture the unprecedented development and use of information and communication technologies and the fact that information generation, processing, and transmission have become the fundamental sources of productivity and power. An exploration into the impacts of the modern knowledge society on the ways in which academic researchers utilize, distribute, and record data from their fields of study is necessary for further comprehension, protection, and maintenance of this ever-expanding body of information. Information Literacy Skills and the Role of Social Media in Disseminating Scholarly Information in the 21st Century analyzes the various factors of information literacy skill for disseminating scholarly information in the 21st century and increases the awareness level of social media use by researchers for sharing information. Covering topics such as information literate pedagogy, information literacy instruction, and ICT and learning in the knowledge society, this book is ideal for librarians, teachers, research scholars, students of library and information science, knowledge mangers, and information scientists.

Author: Chisita, Collence Takaingenhamo
Publisher: IGI Global
ISBN: 1799800458
Category : Language Arts & Disciplines
Languages : en
Pages : 421

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Book Description
At a time when budgets are dwindling, libraries must overcome insularity through collaborative initiatives that allow them to support each other through resource sharing and networking. These collaborative networks can expand beyond libraries to include cooperative efforts with archives and museums in order to surpass challenges in the digital era. Cooperation and Collaboration Initiatives for Libraries and Related Institutions is a critical research publication that explores digital advancements in library collaborative technologies and the steps needed to implement them in order to achieve institutional goals. Featuring topics such as e-records, policymaking, and open educational resources, this book is essential for librarians, archival staff, museum staff, knowledge managers, policymakers, educators, and researchers.