Author: Thomas Kenny
Publisher: Rowman & Littlefield
ISBN: 1666907367
Category : Education, Higher
Languages : en
Pages : 215

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Book Description
This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.

Author: Carolyn R. Miller
Publisher: Springer
ISBN: 3319402951
Category : Social Science
Languages : en
Pages : 312

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Book Description
This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cultural production, provoking multimodal experimentation, and artistic and entrepreneurial innovation. Working with the concept of genre, scholars in multiple fields have begun to explore these processes of emergence, innovation, and stabilization. Genre has thus become newly important in game studies, library and information science, film and media studies, applied linguistics, rhetoric, literature, and elsewhere. Understood as social recognitions that embed histories, ideologies, and contradictions, genres function as recurrent social actions, helping to constitute culture. Because genres are dynamic sites of tension between stability and change, they are also sites of inventive potential. Emerging Genres in New Media Environments brings together compelling papers from scholars in Brazil, Canada, England, and the United States to illustrate how this inventive potential has been harnessed around the world.

Author: Stine Lomborg
Publisher: Routledge
ISBN: 1134080220
Category : Computers
Languages : en
Pages : 243

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Book Description
Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.

Author: Art Silverblatt
Publisher: M.E. Sharpe
ISBN: 9780765628244
Category : Political Science
Languages : en
Pages : 278

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Book Description
The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality TV shows - appear? Are there differences in genres from one country to another? Combining theoretical approaches with concrete examples, the book reinforces one's understanding of the importance of genre to the creation, evolution, and consumption of media content. Each chapter in this reader-friendly book contains a detailed discussion of one of the theoretical approaches to genre studies, followed by Lines of Inquiry, which summarizes the major points of the discussion and suggests directions for analysis and further study. Each chapter also includes an example that illustrates how the particular theoretical approach can be applied in the analysis of genre. The author's careful linkage of different genres to the real world makes the book widely useful for those interested in genre study as well as media and culture, television studies, film studies, and media literacy.

Author: Stine Lomborg
Publisher: Routledge
ISBN: 1134080158
Category : Computers
Languages : en
Pages : 225

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Book Description
Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.

Author: Mary Jo Reiff
Publisher: University Press of Colorado
ISBN: 1607324431
Category : Language Arts & Disciplines
Languages : en
Pages : 271

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Book Description
In recent decades, genre studies has focused attention on how genres mediate social activities within workplace and academic settings. Genre and the Performance of Publics moves beyond institutional settings to explore public contexts that are less hierarchical, broadening the theory of how genres contribute to the interconnected and dynamic performances of public life. Chapters examine how genres develop within publics and how genres tend to mediate performances in public domains, setting up a discussion between public sphere scholarship and rhetorical genre studies. The volume extends the understanding of genres as not only social ways of organizing texts or mediating relationships within institutions but as dynamic performances themselves. By exploring how genres shape the formation of publics, Genre and the Performance of Publicsbrings rhetoric/composition and public sphere studies into dialogue and enhances the understanding of public genre performances in ways that contribute to research on and teaching of public discourse.

Author: Natasha Artemeva
Publisher: Trafford Publishing
ISBN: 1490766324
Category : Education
Languages : en
Pages : 348

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Book Description
Genre Studies around the Globe: Beyond the Three Traditions exemplifies rich and vibrant international scholarship in the area of non-literary genre studies in the early 21st century. Based on the Genre 2012 conference held in Ottawa, Canada, the volume brings under one cover the three Anglophone traditions (English for Specific Purposes, the Sydney School, Rhetorical Genre Studies) and the approaches to genre studies developed in other national, linguistic, and cultural contexts (Brazilian, Chilean, and European). The volume contributors investigate a variety of genres, ranging from written to spoken to multimodal, and discuss issues, central to the field of genre studies: genre conceptualization in different traditions, its theoretical underpinnings, the goals of genre research, and pedagogical implications of genre studies. This collection is addressed to researchers, teachers, and students of genre who wish to familiarize themselves with current international developments in genre studies.

Author: Giuliana Garzone
Publisher: Universal-Publishers
ISBN: 1612337201
Category : Language Arts & Disciplines
Languages : en
Pages : 260

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Book Description
This volume features representative studies focusing on the evolution of text genres in corporate and professional communication. Genre change is explored in various contexts in light of the increasing importance of new media and the profound social changes that have occurred in the last few decades. Major theoretical issues are raised and discussed, highlighting the need to reconsider the repertoire of conventions traditionally identified in each specific genre, and to reassess and update the analytical tools used to investigate them, about three decades after the emergence of genre analysis.

Author: Sujata S. Kathpalia
Publisher: Routledge
ISBN: 0429516878
Category : Language Arts & Disciplines
Languages : en
Pages : 221

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Book Description
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.

Author: Carmen Pérez-Llantada
Publisher: Taylor & Francis
ISBN: 100068458X
Category : Language Arts & Disciplines
Languages : en
Pages : 121

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Book Description
This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. Pérez-Llantada and Luzón argue for a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales’s conceptualization of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science, and social media networking. Offering new directions for future research on genre studies and digital science communication, Genre Networks: Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes.