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Author: Joel Schwartzberg Publisher: Berrett-Koehler Publishers ISBN: 1523094125 Category : Business & Economics Languages : en Pages : 129
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Joel Schwartzberg Publisher: Berrett-Koehler Publishers ISBN: 1523094125 Category : Business & Economics Languages : en Pages : 129
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Craig Wortmann Publisher: Sales Engine, Inc. ISBN: 0985325313 Category : Business & Economics Languages : en Pages : 352
Book Description
What's Your Story?" Using stories to ignite performance and be more successful is a leaders book. This book is written for people who want to make a difference; people who want to build, create, learn, share, and inspire; people who want to give themselves and others the powerful gift of story. "What's Your Story?" helps leaders enhance their performance by looking at their everyday communications differently. By learning how to use the right stories at the right time - success and failure stories - Craig will show you how to create strong connections with people and with the organization's strategy to enhance your performance.
Author: Marion Dane Bauer Publisher: Houghton Mifflin Harcourt ISBN: 0547531680 Category : Young Adult Nonfiction Languages : en Pages : 147
Book Description
The award-winning author “provides mentoring and practical and technical advice in this handy how-to book . . . as useful to teachers as to young writers” (School Library Journal, starred review). Storytelling is a universal experience. From an early age, we begin to shape our own world by crafting tales. But learning to tell—and write—a good story isn’t easy. It takes dedication and practice, just like for a musician or an athlete, and it can be just as rewarding to accomplish as winning a game or mastering an instrument. It’s the kind of work that feeds our souls and makes us glad to be alive. In What’s Your Story?, Newbery Medal-winning author Marion Dane Bauer discusses how to write fiction from beginning to end, including creating a story plan, choosing the best idea, bringing characters to life, deciding on a point of view, creating realistic dialogue, keeping readers hooked, and revising and polishing the finished product. “Her last comment is telling: ‘Knowing your craft can help you tell a story. But only by taking risks can you make art.’ After many pages of provocative information and straightforward counsel, that sentence may be the one to launch youngsters to the challenge. The book speaks directly to young writers, but many adults (teachers, librarians, reviewers, editors, would-be writers) will also find this sensible dissection of the storytelling process invaluable.”—Kirkus Reviews (starred review) “A pragmatic, organized approach to story writing . . . the exercises and thought processes introduced as groundwork come across as stimulating rather than tedious and may serve to hone analytical skills as well as inspire even the most reluctant writers to try their hand.”—Publishers Weekly
Author: Bobette Buster Publisher: Chronicle Books ISBN: 9781452171463 Category : Performing Arts Languages : en Pages : 0
Book Description
Do Books provide readers with the tools and inspiration to live a fulfilled and engaged life. Whether it's mastering a new skill, cultivating a positive mindset, or finding inspiration for a new project, these books dispense expert wisdom on subjects related to personal growth, business, and slow living. Written by the movers, shakers, and change makers who have participated in the DO Lectures in the United Kingdom and the United States, Do Books are packed with easy-to-follow exercises, bite-size tips, and striking visuals. Practical, useful, and encouraging, each book delivers trustworthy, empowering guidance so readers can succeed in whatever they choose to "do." Do Story teaches the art of telling powerful stories. The book includes short stories on a variety of subjects; taken together they demonstrate a range of effective narrative techniques. Vivid, enlightening, and brimming with practical tips, Do Story unlocks the secrets to becoming a captivating storyteller.
Author: Ryan Mathews Publisher: FT Press ISBN: 0132277425 Category : Business & Economics Languages : en Pages : 241
Book Description
"As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You need to read this book to fi nd out why." -Alan Webber, Co-founder, "Fast Company "magazine "A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker's story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands." -Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories-and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they're unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What's Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today's relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER'S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today's Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, "and more" Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
Author: Craig Groeschel Publisher: Zondervan ISBN: 0310342902 Category : Religion Languages : en Pages : 209
Book Description
Master the decisions that will make your life everything God wants it to be. Every day we make choices. And those choices accumulate and eventually become our life story. What would your life look like if you became an expert at making those choices? In this inspiring guidebook, New York Times bestselling author Craig Groeschel shows how the choices that are in your power, if aligned with biblical principles, will lead to a life you've never imagined. Divine Direction will help you seek wisdom through seven principles. You'll consider: One thing to stop that's hindering you How to start a new habit to re-direct your path Where you should stay committed And when you should go even if it's easier to stay The book also includes criteria that will help you feel confident in the right choice, and encourages you with principles for trusting God with your decisions. What story do you want to tell about yourself? God is dedicated to the wonderful plan he's laid out for you. The achievable and powerful steps in Divine Direction take you there one step at a time, big or small. Spanish edition also available.
Author: James E. Fredricksen Publisher: Exceeding the Common Core Stat ISBN: 9780325042923 Category : Education Languages : en Pages : 0
Book Description
Get the whole story on teaching narrative writing "Narrative can foster a new understanding of self and others, and help people solve real problems together. In short narrative empowers people. This makes it vitally important to helping students become 'college and career ready.'" James Fredricksen, Michael Smith, and Jeffrey Wilhelm While Common Core standards on argument and nonfiction have gotten the lion's share of attention, the anchor standard for narrative writing has been overlooked. Not anymore, thanks to So, What's the Story? "Write narratives," states the Common Core, "to develop real or imagined experiences or events using effective technique, well-chosen details, and well-structured event sequences." In So, What's the Story? James Fredricksen, Michael Smith, and Jeffrey Wilhelm share lessons and unit frameworks on narrative writing that help students not only meet the standards, but do important real-world work. "Narrative is about much more than the form of a story, identifying a protagonist, or naming its climax," they write, "it's about doing functional work not only in the classroom and school, but in the community and the world." With ideas for teaching autobiography, narrative nonfiction, imaginary narratives, and narratives that employ both words and images, So, What's the Story? provides practitioners with ways to help students make the leap from composing stories to understanding how stories and narrative concepts can help them to identify, critique, and change how their world works. "Narrative writing empowers individuals as they negotiate the day-to-day experience of their lives," write Fredricksen, Smith, and Wilhelm, "but an understanding of narrative is essential for people in a whole host of careers and professions." Use So, What's the Story? and ensure that the story of your writers doesn't end with meeting the standard, but with a lifetime of problem solving with story.
Author: Rose Giannone Publisher: ISBN: 9780994289544 Category : Australia Languages : en Pages : 44
Book Description
What's Your Story? is a beautiful children's book set against the backdrop of the First Settlement of Australia. It describes the friendship of a little orphan boy from England, Leonard, and the friendship he strikes with a little Aboriginal girl called Milba. Leonard and Milba are mesmerised by the peculiarity of each others' worlds, and it is with this, the story develops.
Author: Brandon Doman Publisher: HarperCollins ISBN: 0062386921 Category : Biography & Autobiography Languages : en Pages : 244
Book Description
Everyone has a story to share. What's yours? In 2009, Brandon Doman, who has always been curious about the people with whom we share our world, sat at a local coffeehouse and decided to ask passersby a simple question: "What's your story?" Providing only paper and pens, Doman created an exploratory space that instantly intrigued people to share their stories anonymously. Now, more than 10,000 stories later, the Strangers Project has become a momentous movement, engaging strangers of all ages and backgrounds to reflect, rejoice, heal, and connect through words. Published here for the first time, What's Your Story? showcases a selection of two hundred stories from the Strangers Project. Equal parts heartbreaking and humorous, this moving compendium lays bare our universal truths, desires, and sufferings, and illustrates the emotional power of storytelling and our shared humanity. To complete this beautiful collage of stories, a blank page is included at the end for readers to add their own personal story. With more than fifty color photographs and illustrations