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Author: Joep Cornelissen Publisher: SAGE ISBN: 1446209407 Category : Business & Economics Languages : en Pages : 297
Book Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author: Joep Cornelissen Publisher: SAGE ISBN: 1446209407 Category : Business & Economics Languages : en Pages : 297
Book Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author: Robert Harley Publisher: Acapella Publishing ISBN: 9780964084957 Category : Electronic apparatus and appliances Languages : en Pages : 0
Book Description
Robert Harley, Editor-in-Chief of The Absolute Sound and The Perfect Vision magazines, tells you everything you need to know to become a better listener and better buyer of quality high-fidelity components. With this book you will discover how to get the best sound for your money; how to identify the weak links in your system and upgrade where it will do the most good; how to setup and tweak your system to get maximum performance from equipment you already own; and, most of all, how to become a more perceptive and appreciative listener. This book makes hi-fi more fun! Widely acknowledged as the reference on high-quality music reproduction with more than 100,000 copies sold in four languages, The Complete Guide to High-End Audio has been newly expanded, revised, and updated to cover the latest developments in high-end audio. New sections include: high-resolution digital audio; SACD and DVD-Audio; multichannel audio; how to integrate home theater into a high-performance music system; more system setup secrets; the latest developments in audio technology -- and more! Book jacket.
Author: Bob Garfield Publisher: ISBN: Category : Business & Economics Languages : en Pages : 308
Book Description
What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.
Author: Edwina Currie Publisher: Biteback Publishing ISBN: 1849544360 Category : Fiction Languages : en Pages : 536
Book Description
As the rumours subside and the cheering stops, Elaine Stalker MP watches with a pang of regret as Roger Dickson takes up the reins of government as Prime Minister. She has intimate knowledge of just how competent and decent her ex-lover is, but his new role of necessity curtails their close friendship. Yet Roger recognises Elaine's drive and quickly appoints her Junior Minister in a newly created government department. It is a political hot seat, and one that finds Elaine ruefully concluding that in the corridors of power, a woman's place is usually in the wrong... A powerful sequel to A Parliamentary Affair.
Author: Joep Cornelissen
Author: Joep Cornelissen
Author: Robert Harley
Author: Bob Garfield
Author: Steve Ford
Author: University of Kansas. Seminary of Historical and Political Science
Author: PETER. ANTHIAN MILLETT (KRISTIN.)
Author: Harry Allen Overstreet
Author: Jacob Cloyd Tressler
Author: William Herbert Hobbs
Author: Edwina Currie