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Author: David Brock Publisher: Scribl ISBN: 1633481638 Category : Business & Economics Languages : en Pages : 51
Book Description
If you want to be in business for the long run and stay relevant, you are going to need to keep tabs on the social media landscape and join social networks that are going to take you into the future. That’s exactly what Snapchat does. This platform is one of the social media outlets that have come from a constantly evolving world of social media and it uses a novel and never-before-seen met...
Author: David Brock Publisher: Scribl ISBN: 1633481638 Category : Business & Economics Languages : en Pages : 51
Book Description
If you want to be in business for the long run and stay relevant, you are going to need to keep tabs on the social media landscape and join social networks that are going to take you into the future. That’s exactly what Snapchat does. This platform is one of the social media outlets that have come from a constantly evolving world of social media and it uses a novel and never-before-seen met...
Author: Dave Chaffey Publisher: Taylor & Francis ISBN: 1000610918 Category : Business & Economics Languages : en Pages : 677
Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Marc Helmold Publisher: Springer Nature ISBN: 3031100972 Category : Business & Economics Languages : en Pages : 286
Book Description
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Author: Bill Stonehem Publisher: First Rank Publishing ISBN: Category : Computers Languages : en Pages : 15
Book Description
Snapchat is a multimedia mobile application and image messaging platform that was created by Reggie Brown, Bobby Murphy and Evan Spiegel. This was done when they were students at Stanford University and their company now have their headquarters in Venice, California. After going through changes, it eventually evolved into a mix of private messages along with open content. This will also some brand networks, live events such as sport events and music and publications. Though public content was offered, most of the users were accessing it for the chat, messaging and imaging benefits versus persons who accessed it for event information, branding or celebrity information.
Author: Doris-Maria Heilmann Publisher: eBook Partnership ISBN: 198866425X Category : Business & Economics Languages : en Pages : 157
Book Description
This second - totally revised, expanded and updated - edition of the popular book marketing guide showswriters and publishers how to market books for free. Confused about how to build an author platform? Frustrated with slow marketing progress? Discover how to create a viable online author presence in this valuable and informative book, "e;111 Tips on How to Market Your Book for Free"e; - Detailed Plans and Smart Strategies for Your Book's Success..Creating an online presence can be a daunting task for the author. Promoting yourself and a book can quickly lead to becoming overwhelmed. Strategize your writing career by planning how to publish, publicize, and launch your book. Learn how to get your books in bookstores and libraries, and successfully contact television and radio stations, and bloggers. Develop a solid plan to market your book and watch your sales grow. Are you ready to elevate your book promotion?For newcomers and seasoned authors, "e;111 Tips on How to Market Your Book for Free "e;delves deeply into the mechanics of taking your writing career to the next level. With more links and resources, this book can easily become invaluable to the writer. Although it may be dense with information, the content is much more detailed.Reviewer: "e;I liked the author's tips on how to build online relationships. As someone who avoids social media, (it has been the bane of my author's existence). I really appreciated how the author breaks down how to work on social media. Short, to the point, succinct. Finally, I get it! I am so excited to implement so many of these ideas. I was also thrilled to read the section on how to pitch to television and radio. Another superb writer's resource book from an excellent author."e;
Author: Jessica Rogers Publisher: Business Expert Press ISBN: 1637420358 Category : Business & Economics Languages : en Pages : 120
Book Description
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Author: Steven Sparrow Publisher: Make Money Online from Home in ISBN: 9781793373601 Category : Business & Economics Languages : en Pages : 146
Book Description
#9733 #9733 Buy the Paperback version of this book, and get the kindle eBook version included for FREE** Would you like to build up your life long personal brand or an online business and become an Influencer in your niche? So you want to increase the use and potential of social media to skyrocket your business in 2019 and beyond? Or ever longed to achieve an automated system that will bring each and every month new targeted customers into your business? Social Media not being implemented within a business isn't an option anymore. If you think that 77% of US population had a profile in 2018 and that according to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020 you should easily understand why they're essential for any company. Moreover they give the opportunity to communicate with many people and at the same time allow to choose a restricted audience by selecting the demographic characteristics and interests of potential buyers. It allows companies to communicate their value proposition by intercepting the latent need of potential customers at different times of the day and at different times of the customer journey with regards to their various purchases. Hence why they are able to influence more the Customer's purchase decisions. In a nutshell, here's what you'll find within the pages of this book; How to build up an astonishing online business finding golden niches and identifying the right prospects The best strategy to build up a loyal audience using Facebook, Instagram, YouTube, Twitter, Snapchat and Pinterest organically in an harmonious and congruent manner The only way to get astonishing positive ROI with your Facebook ADS Best psychological tricks to make your potential customers committed to your offers and convert them into new clients. The magic formula to monetize your social ability building your personal brand and becoming an influencer in your niche And much more... In conclusion, this guide contains an easy to follow approach that allows anyone, even those not owning the necessary pc skills, to understand and put into practice the strategies contained. The book has a practical application that will actually teach you how to get your hands dirty by starting to build and monetize your online businesses. So do not waste any more time in vain browsing, buy this book now, put the effort that is required and simply achieve the results you're dreaming about! ***SROLL UP AND CLICK THE BUY BOTTON***
Author: Simon Kingsnorth Publisher: Kogan Page Publishers ISBN: 1398603406 Category : Business & Economics Languages : en Pages : 289
Book Description
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Author: Chelsea Peitz Publisher: Createspace Independent Publishing Platform ISBN: 9781544262543 Category : Internet marketing Languages : en Pages : 232
Book Description
"Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.
Author: David Kelly Publisher: Createspace Independent Publishing Platform ISBN: 9781537268033 Category : Languages : en Pages : 156
Book Description
Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.
Author: David Brock
Author: David Brock
Author: Dave Chaffey
Author: Marc Helmold
Author: Bill Stonehem
Author: Doris-Maria Heilmann
Author: Jessica Rogers
Author: Steven Sparrow
Author: Simon Kingsnorth
Author: Chelsea Peitz
Author: David Kelly