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Author: Regina Gaujers Publisher: ISBN: 9780074710753 Category : Marketing Languages : en Pages : 142
Book Description
Part of the Big Ideas for Small Business in Australia series. Guide to marketing a small business. Topics include how to target potential customers, identifying their needs and wants, providing suitable products and services, persuading customers to buy your products and services, and ensuring a satisfactory relationship between the business and customer. Includes glossary and index. Authors are business partners and were finalists in the 2001 Telstra Small Business Awards.
Author: Regina Gaujers Publisher: ISBN: 9780074710753 Category : Marketing Languages : en Pages : 142
Book Description
Part of the Big Ideas for Small Business in Australia series. Guide to marketing a small business. Topics include how to target potential customers, identifying their needs and wants, providing suitable products and services, persuading customers to buy your products and services, and ensuring a satisfactory relationship between the business and customer. Includes glossary and index. Authors are business partners and were finalists in the 2001 Telstra Small Business Awards.
Author: Samantha Reece Publisher: ISBN: 9780992595906 Category : Business & Economics Languages : en Pages : 130
Book Description
Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in smart marketing, Samantha has worked with over 100 small businesses Australia wide, in the areas of marketing and business productivity. Her clientele include well known Australian identities such as the Leading Edge Chain, Retravision, Arup and Holcim (nee Readymix). A published author, Samantha has also been a judge for the Property Council's Retail Awards for Excellence (WA). With 25 years experience in the industry, Samantha boasts an imaginative and creative marketing flair which ensures her clients stand out from their competition and truly succeed, regardless of the situation.
Author: Teik P Oh Publisher: Lulu.com ISBN: 1326249371 Category : Business & Economics Languages : en Pages : 158
Book Description
Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.
Author: Jeff Slutsky Publisher: ISBN: 9781564143624 Category : Marketing Languages : en Pages : 0
Book Description
A fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople, and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully solve problems, get customer commitment, and lead to an increase in sales.
Author: Trudy Murphy Publisher: CreateSpace ISBN: 9781483905143 Category : Internet marketing Languages : en Pages : 120
Book Description
In "Smart Marketing for Local Businesses", Trudy Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques. With candid, jargon-free language & real examples, you'll learn the following about how to market your business: - Position and brand your small business like a pro. - Price your products and services to sell in any industry and economic times. - Drive sales revenue using marketing that resonates with your customers, builds trust and adds value. - Efficiently create a Smart Marketing Plan that you can start implementing today. - Identify and avoid the pitfalls of hiring marketing experts. - Balance your online and offline marketing efforts in proportion with the expected sales revenue. - Identify the optimal marketplace to connect with your customers and maximize sales by understanding their emotional state and buying behavior. - Sell anything to anyone with 5 proven tips for being a kick butt marketer. With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small business owners. "Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level. Praise for this book "Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director "Just finished reading it. Very good stuff!" @VillageLaundry "love, love, love your book, a huge help with my Pacific Ocean row plans. thanks so much" @arrancat "Thanks for Following, Trudy. Already have your book. Love it!" @roxannsouci Click the buy button & get started today!
Author: David J. Smith Publisher: Nova Science Publishers ISBN: 9781536140422 Category : Marketing research Languages : en Pages : 0
Book Description
Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing research can uncover substantial insight into your customer, competitor, market and potential new business opportunities. This book is primarily broken into three parts, with the first part focusing on the setup. Specifically, the content is directed at how research benefits the firm, how the research agenda is setup, and how firms can look at existing data first to answer some of their key questions. The second part looks at collecting information, either existing or new, making sure that everything you want to know is made possible. And lastly, we explain very simply how to analyze the information and turn it into usable knowledge. It is interesting sometimes when speaking with small business owners who are struggling to grow their business. They often do not really know their customer or business well for that matter. Normally, the typical entrepreneur has an idea, possibly affirms it with a few friends, and then runs with it. This is a disastrous formula with a high percentage chance of failure. It goes along with the old saying: It is much better to build on rock than sand. This simply means that preparation through knowledge gathering, preferably early in the process, is the key to success. As Benjamin Franklin once said, An investment in knowledge pays the best interest.
Author: Dee Blick Publisher: FilamentPublishing Ltd ISBN: 1905493770 Category : Business & Economics Languages : en Pages : 383
Book Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Author: Regina Gaujers
Author: Regina Gaujers
Author: Rob Hartnett
Author: Samantha Reece
Author: 
Author: Linda Echentille
Author: Teik P Oh
Author: Jeff Slutsky
Author: Trudy Murphy
Author: David J. Smith
Author: Dee Blick