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Author: Douglas E. Haynes Publisher: Cambridge University Press ISBN: 1107375711 Category : History Languages : en Pages : 363
Book Description
This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.
Author: Douglas E. Haynes Publisher: Cambridge University Press ISBN: 1107375711 Category : History Languages : en Pages : 363
Book Description
This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.
Author: Douglas E. Haynes Publisher: ISBN: 9781139223485 Category : BUSINESS & ECONOMICS Languages : en Pages : 364
Book Description
This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.
Author: Douglas E. Haynes Publisher: Bloomsbury Publishing ISBN: 1350278068 Category : History Languages : en Pages : 329
Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author: Tirthankar Roy Publisher: Cambridge University Press ISBN: 1316953262 Category : History Languages : en Pages : 314
Book Description
In recent decades, private investment has led to an economic resurgence in India. But this is not the first time the region has witnessed impressive business growth. There have been many similar stories over the past 300 years. India's economic history shows that capital was relatively expensive. How, then, did capitalism flourish in the region? How did companies and entrepreneurs deal with the shortage of key resources? Has there been a common pattern in responses to these issues over the centuries? Through detailed case studies of firms, entrepreneurs, and business commodities, Tirthankar Roy answers these questions. Roy bridges the approaches of business and economic history, illustrating the development of a distinctive regional capitalism. On each occasion of growth, connections with the global economy helped firms and entrepreneurs better manage risks. Making these deep connections between India's economic past and present shows why history matters in its remaking of capitalism today.
Author: Douglas E. Haynes Publisher: Bloomsbury Publishing ISBN: 135027805X Category : History Languages : en Pages : 329
Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author: Tirthankar Roy Publisher: Taylor & Francis ISBN: 1000024695 Category : History Languages : en Pages : 182
Book Description
This book presents a comprehensive history of handloom weaving industry in India to challenge and revise the view that competition from machine-produced textiles destroyed the country’s handicrafts as claimed by historians until recently. It shows that skill-intensive handmade textiles survived the competition on a large scale, and that handmade goods and high-quality manual labour played a positive role in the making of modern India. Rich in archival material, The Crafts and Capitalism explores themes such as the historiography of craft technologies; statistical work on nineteenth-century cotton cloth production trends; narratives of merchants, the social leaders, the factory-owners; tools and techniques; and, shift from handloom to power loom. The book argues that changes in the handloom industry were central to the consolidation of new forms of capitalism in India. An important intervention in Indian economic history, this book will be useful to scholars and researchers of Indian history, economic history, colonial history, modern history, political history, labour history and political economy. It will also interest nongovernmental organizations, textile historians, and design specialists.
Author: Harald Fischer-Tiné Publisher: Routledge ISBN: 0429774699 Category : Social Science Languages : en Pages : 697
Book Description
The Routledge Handbook of the History of Colonialism in South Asia provides a comprehensive overview of the historiographical specialisation and sophistication of the history of colonialism in South Asia. It explores the classic works of earlier generations of historians and offers an introduction to the rapid and multifaceted development of historical research on colonial South Asia since the 1990s. Covering economic history, political history, and social history and offering insights from other disciplines and ‘turns’ within the mainstream of history, the handbook is structured in six parts: Overarching Themes and Debates The World of Economy and Labour Creating and Keeping Order: Science, Race, Religion, Law, and Education Environment and Space Culture, Media, and the Everyday Colonial South Asia in the World The editors have assembled a group of leading international scholars of South Asian history and related disciplines to introduce a broad readership into the respective subfields and research topics. Designed to serve as a comprehensive and nuanced yet readable introduction to the vast field of the history of colonialism in the Indian subcontinent, the handbook will be of interest to researchers and students in the fields of South Asian history, imperial and colonial history, and global and world history.
Author: Vijaya Ramaswamy Publisher: Routledge ISBN: 1351558250 Category : Social Science Languages : en Pages : 324
Book Description
This book looks at movements of communities which formed the lower and middle rungs of society in medieval and early colonial India. It presents migration, mobility and memories from a specifically Indian perspective, breaking away from previous Eurocentric studies. The essays in the volume focus on labour, peasant and craft migrations, and in fleshing out the causes and trajectories taken by these communities, they speak to each other by addressing similar issues as well as documenting varying responses to analogous situations.A fascinating history of migrations ofpeople from below the volume adopts a trans-disciplinary approach and uses inscriptions, official records, and literary texts along with community narratives and folk tradition. This will be of great interest to scholars and students of migration and diaspora studies, medieval and modern South Asian history, social anthropology and subaltern studies.
Author: Sheetal Chhabria Publisher: University of Washington Press ISBN: 0295746297 Category : History Languages : en Pages : 253
Book Description
In the late nineteenth and early twentieth centuries, Bombay was beset by crises such as famine and plague. Yet, rather than halting the flow of capital, these crises served to secure it. In colonial Bombay, capitalists and governors, Indian and British alike, used moments of crisis to justify interventions that delimited the city as a distinct object and progressively excluded laborers and migrants from it. Town planners, financiers, and property developers joined forces to secure the city as a space for commerce and encoded shelter types as legitimate or illegitimate. By the early twentieth century, the slum emerged as a particularly useful category of stigmatization that would animate city-making projects in subsequent decades. Sheetal Chhabria locates the origins of Bombay’s now infamous “slum problem” in the broader histories of colonialism and capitalism. She not only challenges assumptions about colonial urbanization and cities in the global south, but also provides a new analytical approach to urban history. Making the Modern Slum shows how the wellbeing of the city–rather than of its people–became an increasingly urgent goal of government, positioning agrarian distress, famished migrants, and the laboring poor as threats to be contained or excluded.
Author: Douglas E. Haynes
Author: Douglas E. Haynes
Author: Douglas E. Haynes
Author: Douglas E. Haynes
Author: Douglas E. Haynes
Author: Tirthankar Roy
Author: Douglas E. Haynes
Author: Tirthankar Roy
Author: Harald Fischer-Tiné
Author: Vijaya Ramaswamy
Author: Sheetal Chhabria