Author: H. Landstrom
Publisher: Springer Science & Business Media
ISBN: 0387236333
Category : Business & Economics
Languages : en
Pages : 380
Book Description
Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.
Small Business Research Series
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 248
Book Description
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 248
Book Description
Pioneers in Entrepreneurship and Small Business Research
Author: H. Landstrom
Publisher: Springer Science & Business Media
ISBN: 0387236333
Category : Business & Economics
Languages : en
Pages : 380
Book Description
Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.
Publisher: Springer Science & Business Media
ISBN: 0387236333
Category : Business & Economics
Languages : en
Pages : 380
Book Description
Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.
Marketing Research for Small Business
Author: David J. Smith
Publisher: Nova Science Publishers
ISBN: 9781536140422
Category : Marketing research
Languages : en
Pages : 0
Book Description
Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing research can uncover substantial insight into your customer, competitor, market and potential new business opportunities. This book is primarily broken into three parts, with the first part focusing on the setup. Specifically, the content is directed at how research benefits the firm, how the research agenda is setup, and how firms can look at existing data first to answer some of their key questions. The second part looks at collecting information, either existing or new, making sure that everything you want to know is made possible. And lastly, we explain very simply how to analyze the information and turn it into usable knowledge. It is interesting sometimes when speaking with small business owners who are struggling to grow their business. They often do not really know their customer or business well for that matter. Normally, the typical entrepreneur has an idea, possibly affirms it with a few friends, and then runs with it. This is a disastrous formula with a high percentage chance of failure. It goes along with the old saying: It is much better to build on rock than sand. This simply means that preparation through knowledge gathering, preferably early in the process, is the key to success. As Benjamin Franklin once said, An investment in knowledge pays the best interest.
Publisher: Nova Science Publishers
ISBN: 9781536140422
Category : Marketing research
Languages : en
Pages : 0
Book Description
Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing research can uncover substantial insight into your customer, competitor, market and potential new business opportunities. This book is primarily broken into three parts, with the first part focusing on the setup. Specifically, the content is directed at how research benefits the firm, how the research agenda is setup, and how firms can look at existing data first to answer some of their key questions. The second part looks at collecting information, either existing or new, making sure that everything you want to know is made possible. And lastly, we explain very simply how to analyze the information and turn it into usable knowledge. It is interesting sometimes when speaking with small business owners who are struggling to grow their business. They often do not really know their customer or business well for that matter. Normally, the typical entrepreneur has an idea, possibly affirms it with a few friends, and then runs with it. This is a disastrous formula with a high percentage chance of failure. It goes along with the old saying: It is much better to build on rock than sand. This simply means that preparation through knowledge gathering, preferably early in the process, is the key to success. As Benjamin Franklin once said, An investment in knowledge pays the best interest.
Modern Methods for Business Research
Author: George A. Marcoulides
Publisher: Psychology Press
ISBN: 113568412X
Category : Business & Economics
Languages : en
Pages : 479
Book Description
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Publisher: Psychology Press
ISBN: 113568412X
Category : Business & Economics
Languages : en
Pages : 479
Book Description
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Small Business Bibliography
Semiannual Report - Small Business Administration
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 696
Book Description
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 696
Book Description
Publications - Small Business Administration
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 12
Book Description
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 12
Book Description
Hearings, Reports and Prints of the House Select Committee on Small Business
Author: United States. Congress. House. Select Committee on Small Business
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1000
Book Description
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1000
Book Description
Organization and Operation of the Small Business Administration (SBA's Role: Present and Future).
Author: United States. Congress. House. Select Committee on Small Business
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 316
Book Description
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 316
Book Description
Australian National Bibliography: 1992
Author: National Library of Australia
Publisher: National Library Australia
ISBN:
Category : Australia
Languages : en
Pages : 1976
Book Description
Publisher: National Library Australia
ISBN:
Category : Australia
Languages : en
Pages : 1976
Book Description