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Author: H. Landstrom Publisher: Springer Science & Business Media ISBN: 0387236333 Category : Business & Economics Languages : en Pages : 380
Book Description
Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.
Author: H. Landstrom Publisher: Springer Science & Business Media ISBN: 0387236333 Category : Business & Economics Languages : en Pages : 380
Book Description
Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.
Author: David J. Smith Publisher: Nova Science Publishers ISBN: 9781536140422 Category : Marketing research Languages : en Pages : 0
Book Description
Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing research can uncover substantial insight into your customer, competitor, market and potential new business opportunities. This book is primarily broken into three parts, with the first part focusing on the setup. Specifically, the content is directed at how research benefits the firm, how the research agenda is setup, and how firms can look at existing data first to answer some of their key questions. The second part looks at collecting information, either existing or new, making sure that everything you want to know is made possible. And lastly, we explain very simply how to analyze the information and turn it into usable knowledge. It is interesting sometimes when speaking with small business owners who are struggling to grow their business. They often do not really know their customer or business well for that matter. Normally, the typical entrepreneur has an idea, possibly affirms it with a few friends, and then runs with it. This is a disastrous formula with a high percentage chance of failure. It goes along with the old saying: It is much better to build on rock than sand. This simply means that preparation through knowledge gathering, preferably early in the process, is the key to success. As Benjamin Franklin once said, An investment in knowledge pays the best interest.
Author: George A. Marcoulides Publisher: Psychology Press ISBN: 113568412X Category : Business & Economics Languages : en Pages : 479
Book Description
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Author: United States. Congress. House. Select Committee on Small Business Publisher: ISBN: Category : Legislative hearings Languages : en Pages : 1000
Author: H. Landstrom
Author: H. Landstrom
Author: United States. Small Business Administration
Author: David J. Smith
Author: George A. Marcoulides
Author: 
Author: United States. Small Business Administration
Author: United States. Small Business Administration
Author: United States. Congress. House. Select Committee on Small Business
Author: United States. Congress. House. Select Committee on Small Business
Author: National Library of Australia