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Author: Publisher: Metuchen, N.J. : Scarecrow Press ISBN: Category : Business & Economics Languages : en Pages : 568
Book Description
This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
Author: Publisher: Metuchen, N.J. : Scarecrow Press ISBN: Category : Business & Economics Languages : en Pages : 568
Book Description
This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
Author: Stephen A. Kent Publisher: Syracuse University Press ISBN: 9780815629238 Category : History Languages : en Pages : 280
Book Description
Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].
Author: Lionel Salem Publisher: Crimson ISBN: 1780591985 Category : Business & Economics Languages : en Pages : 248
Book Description
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Author: Lionel Salem Publisher: Hachette UK ISBN: 1780591985 Category : Business & Economics Languages : en Pages : 131
Book Description
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Author: Nicolette Makovicky Publisher: Routledge ISBN: 0429942869 Category : Social Science Languages : en Pages : 263
Book Description
Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.
Author: Jinghan Zeng Publisher: Springer Nature ISBN: 9811566836 Category : Political Science Languages : en Pages : 177
Book Description
This book studies the three most important Chinese foreign policy concepts under Xi Jinping’s leadership – “New Type of Great Power Relations”, “Belt and Road Initiative” and “Community of Shared Future for Mankind”. Those signature concepts are often considered as China’s well-thought-out strategic plans reflecting Beijing’s concrete geopolitical vision. This book, however, argues that these views are mistaken. It develops a slogan politics approach to study Chinese foreign policy concepts. The overarching argument is that those concepts should be understood as multifunctional slogans for political communication on the domestic and international stages. This book shows how those concepts function as political slogans to (1) declare intent, (2) assert power and test domestic and international support, (3) promote state propaganda, and (4) call for intellectual support. The slogan politics approach highlights the critical role of China’s academic and local actors as well as international actors in shaping China’s foreign policy ideas. It provides critical insights to understand how Chinese domestic actors exert their influence and voice their narratives to influence China’s policy agenda and debate. It suggests that the existing analyses vastly exaggerate Beijing’s capacity to coordinate domestic actors including forging coherent Chinese foreign policy narratives and unifying use of China’s policy concepts.
Author: Apollo Publishers Publisher: Apollo Publishers ISBN: 1948062658 Category : Political Science Languages : en Pages : 416
Book Description
From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.
Author: Lucy Ives Publisher: ISBN: 9780984734627 Category : Art Languages : en Pages : 0
Book Description
Corrected Slogans represents a vital discourse on conceptual practices in contemporary art and poetry. In conjunction with the exhibition “Postscript: Writing After Conceptual Art” organized by the Museum of Contemporary Art in Denver, the online magazine Triple Canopy hosted a series of public conversations between some of the most innovative artists and poets working today. The symposium “Poems for America” asked how conceptual strategies of writing have transformed conventional notions of expression. “Automatic Reading,” a seminar-style roundtable, focused on reading as a creative practice, and the book as a material object and social signifier. Corrected Slogans features annotated transcripts of these events, which include contributions from Erica Baum, Franklin Bruno, Corina Copp, Michael Corris, Jim Fletcher, Aaron Kunin, Margaret Lee, K. Silem Mohammad, Ken Okiishi, R. H. Quaytman, Katie Raissian, Ariana Reines, Mónica de la Torre, Gretchen Wagner, and Matvei Yankelevich, along with new essays, artworks, and poetry. More than merely documenting discussions, however, Corrected Slogans activates the book as a site of creative production, enacting an expanded notion of publishing as a mode of critical inquiry.
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Author: Stephen A. Kent
Author: Lionel Salem
Author: Lionel Salem
Author: Nicolette Makovicky
Author: Jinghan Zeng
Author: COLIN G PEACHEY
Author: Laurence Urdang
Author: Apollo Publishers
Author: Lucy Ives