Author: David Joseph Closs
Publisher:
ISBN:
Category : Physical distribution of goods
Languages : en
Pages : 664

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Book Description

Author: Donald J. Bowersox
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description

Author: Jeffrey Robert Sims
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 666

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Book Description

Author: John Thomas Mentzer
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 410

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Book Description

Author: John T. Mentzer
Publisher: SAGE
ISBN: 1452238391
Category : Business & Economics
Languages : en
Pages : 369

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Book Description
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.

Author: Fred William Morgan
Publisher:
ISBN:
Category : Sales forecasting
Languages : en
Pages : 452

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Book Description

Author: Howard S. Gitlow
Publisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 413

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Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 968

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Book Description

Author: Kenneth B. Kahn
Publisher: Routledge
ISBN: 1317463870
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Author: Steven Nahmias
Publisher: Waveland Press
ISBN: 1478646306
Category : Technology & Engineering
Languages : en
Pages : 847

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Book Description
Nahmias and Olsen skillfully blend comprehensive coverage of topics with careful integration of mathematics. The authors’ decades of experience in the field contributed to the success of previous editions; the eighth edition continues the long tradition of excellence. Clearly written, reasonably priced, with an abundance of expertly formulated practice problems and updated examples, this textbook is essential reading for analyzing and improving all facets of operations. Some of the material in the newest edition has been reorganized. For example, the first chapter introduces service strategy, the product/process matrix and flexible manufacturing systems, benchmarking, the productivity frontier, the innovation curve, and lean production as a strategy. The focus is slightly more international. The analysis of capacity growth planning now appears in the chapter on supply chain analytics. Aggregate planning details were added to chapter 3, including chase and level strategies in an appendix to the chapter. There is an expanded discussion on risk pooling in the chapter on supply chain strategy. The mechanics behind lean production are included in the chapter on push and pull production systems. The chapter on quality and assurance downplays sampling in favor of discussions of quality management, process capability, and the waste elimination side of lean. The separate chapter on facilities layout and location was eliminated and the information redistributed throughout the text. The authors reinforce the learning process through key points at the beginning of each chapter to guide the reader, snapshots that provide useful examples of applications to businesses, and historical notes that provide a context for the topics discussed. Production and Operations Analytics, 8/e provides the tools for adapting to the dynamic global marketplace.