Signos, símbolos, marcas, señales PDF Download

Author: Adrian Frutiger
Publisher:
ISBN: 9789688872710
Category : Symbolism (Psychology)
Languages : es
Pages : 286

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Book Description
La primera parte de este libro analiza como se efectua la recognicion de signos para comprender mejor la configuracion de signos comunicativos. Con este fin se dedica al analisis signico con el proposito de hallar la presencia de constantes formales simples que, en sucesivas comunicaciones, van conformando los signos basicos (triangulo, cruz, flecha, ...). No se limita a una comprension formal del signo, sino que se amplia el analisis de los aspectos formales a parametros culturales y psicologicos. La segunda parte, parcialmente historica, expone los sistemas signicos que las principales culturas han desarrollado, para fijar su lenguaje en el tiempo, entendiendo siempre los aspectos formales de estos sistemas a partir del contexto propio de las culturas donde se han producido.

Author: Adrian Frutiger
Publisher:
ISBN:
Category :
Languages : es
Pages : 286

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Book Description

Author: Adrian Frutiger
Publisher:
ISBN:
Category :
Languages : es
Pages : 286

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Book Description

Author: Adrian Frutiger
Publisher: Editorial Gg
ISBN: 9788425220852
Category : Architecture
Languages : es
Pages : 0

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Book Description
The first part of this book analyzes how signs are recognized in order to better understand how communicative signs are configured--through simple formal constants that make up basic signs (triangles, crosses, arrows) in successive communication. The analysis of formal aspects is also broadened to incorporate cultural and psychological parameters. In the second part, the author provides a history of the sign systems used in major cultures to fix their language in time. La primera parte de este libro analiza cómo se efectúa la recognición de signos para comprender mejor la configuración de signos comunicativos. Con este fin se dedica al análisis sígnico con el propósito de hallar la presencia de constantes formales simples que, en sucesivas comunicaciones, van conformando los signos básicos (triángulo, cruz, flecha, ...). No se limita a una comprensión formal del signo, sino que se amplía el análisis de los aspectos formales a parámetros culturales y psicológicos. La segunda parte, parcialmente histórica, expone los sistemas sígnicos que las principales culturas han desarrollado, para fijar su lenguaje en el tiempo, entendiendo siempre los aspectos formales de estos sistemas a partir del contexto propio de las culturas donde se han producido.

Author: Adrian Frutiger
Publisher:
ISBN: 9789688872536
Category : Symbolism (Psychology)
Languages : es
Pages : 286

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Book Description

Author: Adrian Frutiger
Publisher:
ISBN:
Category :
Languages : es
Pages : 0

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Book Description

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145

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Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Author: Daniel Raposo
Publisher: Cambridge Scholars Publishing
ISBN: 1527580555
Category : Art
Languages : en
Pages : 195

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Book Description
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Author: Daniel Raposo
Publisher: Springer Nature
ISBN: 303032415X
Category : Technology & Engineering
Languages : en
Pages : 398

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Book Description
This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.

Author: Gavriel Salvendy
Publisher: CRC Press
ISBN: 0429621019
Category : Computers
Languages : en
Pages : 8218

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Book Description
With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.