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Author: James Gardner Publisher: Marshall Cavendish ISBN: 9814382663 Category : Commercial products Languages : en Pages : 226
Book Description
Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified.
Author: James Gardner Publisher: Marshall Cavendish ISBN: 9814382663 Category : Commercial products Languages : en Pages : 226
Book Description
Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified.
Author: James Gardner Publisher: ISBN: Category : Languages : en Pages : 176
Book Description
Why are some product releases huge hits, with demand so great that people actually queue up to buy? How is it that some companies are able to create hits time and time again, blowing their competition away each time? Leading innovation expert James Gardner argues controversially that such performance has nothing to do with leadership heroics, being the first to market, retaining better talent or even being plain lucky. Neither is it reliant on bigger investments in R&D or on some magical innovation secret sauce. In fact, it is down to companies adopting the "Sidestep & Twist" strategy. The Sidestep is taking an existing product or service and moving it into an adjacent market. When companies add the Twist - one of a limited set of market-specific adjustments - the chances of getting a hit are magnified.
Author: Julie Cottineau Publisher: Ecademy Press ISBN: 1784522465 Category : Business & Economics Languages : en Pages : 130
Book Description
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Author: Susie Dinan Publisher: Harper Collins ISBN: 0060568186 Category : Health & Fitness Languages : en Pages : 100
Book Description
A safe, specially devised exercise program for women of all ages that will help protect you from osteoporosis and achieve stronger muscles, a trimmer body, and better posture and balance.
Author: James Drewe Publisher: Singing Dragon ISBN: 0857010239 Category : Sports & Recreation Languages : en Pages : 386
Book Description
Yang 24-Step Tàijíquan is one of the most widely-practiced Tàijíquan forms in the world today, and the form that most people first learn. Gentle enough to be suitable for the elderly, yet challenging enough to stretch even the most experienced practitioner, it is also one of the most accessible and rewarding. In his new book, James Drewe provides a comprehensive and detailed explication of the postures and movements of the form. For each, he describes exactly how the weight flows, how to use the hands, how to move the limbs, and how to relax into the movement, clearly explaining each step with the aid of foot patterns and photographs. Sections on the internal aspects of Tàijíquan, descriptions of the subtle variations that may be made when performing certain movements, and even instructions on how to fit the movements to music are also included. This comprehensive guide to Yang 24-Step Tàijíquan is an invaluable resource for taiji practitioners at all levels, including beginners, as well as taiji instructors, and students of other martial arts.
Author: Chad R. Odom Publisher: Tate Publishing ISBN: 1616634391 Category : Fiction Languages : en Pages : 339
Book Description
The warrior breathed in again, letting the bitterly cold air enter and then leave in a slow, controlled mist from his lips. He crouched low to the ground, removing his helmet from under his arm and placing it in the already fallen snow. With a glance over his shoulder, he observed the life that existed only before a battle. Oryan, son of Armay, was always destined for greatness. After spending his childhood as a slave, he finds himself thrust into a life of competitive fighting, where he realizes his potential as an unconquerable competitor. When his exploits in the arena draw the attention of a high-ranking military officer, he is forced to serve the very Empire his father fought against. Played on the strings of cruel puppeteers, he fights for a future on the brink of chaos. Can one man change the world? If a hero falls, can the heart of another bring him back? Can a life lived in darkness and death ultimately end in forgiveness and redemption? The answers to these questions are at the heart and soul of the man called The Last Archide. 'Chad has created a vivid and incredible world with The Last Archide, and has only begun to tell a tale that can easily be described as epic...this masterful tale enthralls readers.' —C. Trebus, Service Coordinator & Technical Writer
Author: Ann Budd Publisher: Penguin ISBN: 1620332191 Category : Crafts & Hobbies Languages : en Pages : 180
Book Description
Portable, quick to knit, and universally wearable, new knitters have recently been discovering socks in droves, while Interweave Knits magazine has been providing original, beautiful patterns for a decade. Featuring 25 beautiful and timeless sock patterns for every occasion in a range of techniques, traditions, and designs, many of these patterns have become unavailable as original issues of Interweave Knits went out of print, but are available once again in this inspired collection. Highlights include a tutorial for knitting socks on two circular needles, instructions for making resoleable socks, and six completely new designs for those avid knitters who may have every issue of Interweave Knits magazine.
Author: James Gardner
Author: James Gardner
Author: James Gardner
Author: Julie Cottineau
Author: Susie Dinan
Author: James Drewe
Author: Chad R. Odom
Author: R.L. Carlin
Author: James Christopher Radcliffe
Author: Ann Budd
Author: