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Author: William Mazzarella Publisher: Duke University Press ISBN: 0822385198 Category : Business & Economics Languages : en Pages : 378
Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author: William Mazzarella Publisher: Duke University Press ISBN: 0822385198 Category : Business & Economics Languages : en Pages : 378
Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author: William Mazzarella Publisher: Duke University Press ISBN: 9780822331452 Category : Business & Economics Languages : en Pages : 392
Book Description
DIVAn inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity./div
Author: Austin Davis Publisher: Chronicle Books ISBN: 9780811849579 Category : Fiction Languages : en Pages : 328
Book Description
Tired of the corporate hassle, burnt-out attorney Clay Parker abondons Houston to set up practice with a small firm in an East Texas town, only to find himself caught up in the middle of a fraud case and defending the nasty Bevo Rasmussen.
Author: Austin Davis Publisher: Chronicle Books ISBN: 1452125023 Category : Fiction Languages : en Pages : 320
Book Description
“A Houston lawyer’s attempt to escape the rat race backfires with hilarious results in Davis’s thoroughly enjoyable debut crime novel” (Publishers Weekly). Reveling in outrageous shenanigans and hilariously off-kilter characters, Shoveling Smoke does for East Texas what Carl Hiaasen’s novels do for South Florida. Burned-out corporate lawyer Clay Parker chucks it all and moves from Houston to a tiny firm in a dusty small town, searching for his lost integrity and a simpler life. Instead, he lands in the middle of a bungled fraud case defending the disreputable and downright nasty Bevo Rasmussen, accused of torching the stables housing his over-insured thoroughbreds. Immediately confronted with corrupt officials, crazed survivalists, an incompetent hit man, an emu, and a naked county clerk, along with an assortment of vengeful wives and great barbecue, Clay discovers that nothing about his case—or in East Texas—is what it seems.
Author: Margaret Maron Publisher: ISBN: 9781885941152 Category : Detective and mystery stories, American Languages : en Pages : 0
Book Description
Contains twenty-two short mystery stories by Margaret Maron, including selections that feature her recurring characters, Judge Deborah Knott, and Lieutanant Sigrid Harald.
Author: William Mazzarella Publisher: Duke University Press ISBN: 0822353881 Category : Social Science Languages : en Pages : 297
Book Description
In the world of globalized media, provocative images trigger culture wars between traditionalists and cosmopolitans, between censors and defenders of free expression. But are images censored because of what they mean, what they do, or what they might become? And must audiences be protected because of what they understand, what they feel, or what they might imagine? At the intersection of anthropology, media studies, and critical theory, Censorium is a pathbreaking analysis of Indian film censorship. The book encompasses two moments of moral panic: the consolidation of the cinema in the 1910s and 1920s, and the global avalanche of images unleashed by liberalization since the early 1990s. Exploring breaks and continuities in film censorship across colonial and postcolonial moments, William Mazzarella argues that the censors' obsessive focus on the unacceptable content of certain images and the unruly behavior of particular audiences displaces a problem that they constantly confront yet cannot directly acknowledge: the volatile relation between mass affect and collective meaning. Grounded in a close analysis of cinema regulation in the world's largest democracy, Censorium ultimately brings light to the elusive foundations of political and cultural sovereignty in mass-mediated societies.
Author: Nora Roberts Publisher: Penguin ISBN: 1101513780 Category : Fiction Languages : en Pages : 344
Book Description
In this #1 New York Times bestseller, Nora Roberts delves into the world of elite firefighters who thrive on danger and adrenaline—men and women who wouldn’t know how to live life if it wasn’t on the edge. Little else in life is as dangerous as fire jumping. But there’s also little else as thrilling—at least to Rowan Tripp. Being a Missoula smoke jumper is in Rowan’s blood: her father is a legend in the field. At this point, returning to the wilds of Montana for the season feels like coming home—even with reminders of the partner she lost last season still lingering in the air. One of the best of this year’s rookie crop, Gulliver Curry is a walking contradiction, a hotshot firefighter with a big vocabulary and a winter job at a kids’ arcade. And though Rowan, as a rule, doesn’t hook up with other smoke jumpers, Gull is convinced he can change her mind... But everything is thrown off balance when a dark presence lashes out against Rowan, looking to blame someone for last year’s tragedy. Rowan knows she can’t complicate things with Gull—any distractions in the air or on the ground could be lethal. But if she doesn’t find someone she can lean on when the heat gets intense, her life may go down in flames.
Author: Carl Sandburg Publisher: ISBN: Category : Poetry Languages : en Pages : 214
Book Description
Written in the poet's unique personal idiom, these early poems include "Chicago," "Fog," "Who Am I?" "Under the Harvest Moon," plus more on war, love, death, loneliness and the beauty of nature.
Author: Adam Perry Lang Publisher: Artisan Books ISBN: 1579654657 Category : Cooking Languages : en Pages : 281
Book Description
“The best grilling book on the market.” —GQ With Charred & Scruffed, bestselling cookbook author and acclaimed chef Adam Perry Lang employs his extensive culinary background to refine and concentrate the flavors and textures of barbecue and reimagine its possibilities. Adam's new techniques, from roughing up meat and vegetables ("scruffing") to cooking directly on hot coals ("clinching") to constantly turning and moving the meat while cooking ("hot potato"), produce crust formation and layers of flavor, while his board dressings and finishing salts build upon delicious meat juices, and his "fork finishers"—like cranberry, hatch chile, and mango "spackles"—provide an intensely flavorful, concentrated end note. Meanwhile, side dishes such as Creamed Spinach with Steeped and Smoked Garlic Confit, Scruffed Carbonara Potatoes, and Charred Radicchio with Sweet-and-Sticky Balsamic and Bacon, far from afterthoughts, provide exciting contrast and synergy with the "mains."
Author: William Mazzarella
Author: William Mazzarella
Author: William Mazzarella
Author: Austin Davis
Author: Austin Davis
Author: Margaret Maron
Author: William Thomas Stephen Mazzarella
Author: William Mazzarella
Author: Nora Roberts
Author: Carl Sandburg
Author: Adam Perry Lang