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Author: Cor Molenaar Publisher: Routledge ISBN: 1317055179 Category : Business & Economics Languages : en Pages : 215
Book Description
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.
Author: Cor Molenaar Publisher: Routledge ISBN: 1317055179 Category : Business & Economics Languages : en Pages : 215
Book Description
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.
Author: Bob Negen Publisher: Wiley + ORM ISBN: 1118044703 Category : Business & Economics Languages : en Pages : 249
Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Paco Underhill Publisher: ISBN: Category : Business & Economics Languages : en Pages : 264
Book Description
The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Author: Eleonora Pantano Publisher: Taylor & Francis ISBN: 1317378776 Category : Business & Economics Languages : en Pages : 364
Book Description
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Author: Richard J. Cowley Publisher: James Publishing Limited ISBN: 9780966324310 Category : Internet addresses Languages : en Pages : 0
Book Description
A Consumers Guide to Shopping the Internet is the only book of its kind: It is the source for comparison shopping over the Internet. We feature easy access to hundreds of stores people want to shop, without the hassle of search engine and online directory fatigue. Shoppers can readily find famous labels, name brands, unique & unusual products hard to find items at a variety of stores; including Designer Boutiques, Outlets, Department Stores, Online Malls, Specialty Shops, and more. Twenty-eight shopping categories include Apparel & Personal Care for Men, Women & Children, House & Home, Sporting Goods, Toys & Games, Food & Gourment, Gifts & Gift Ideas, Books, Music & Videos, and much, much more. We point out where there are savings such as Discounts, Weekly Specials, Closeouts, Overstocks, and we tell the shoppers which stores offer the deals on shipping and handling eshopper helps the consumer plan a shopping excursion before logging on to the internet by providing Web Site Addresses, Product Line Overviews, Savings Highlighted, Toll Free Numbers, Fax Numbers, and e-Mail Addresses. A Coupons section and a free catalog section, called Freelogue, round out our offering. With eshoppers, the consumer can spend time looking at products and not surfing the Net looking for a place to shop.
Author: J. Botha Publisher: Juta and Company Ltd ISBN: 9780702173042 Category : Business & Economics Languages : en Pages : 660
Book Description
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Author: Jongen Wijnand Publisher: World Scientific ISBN: 9813274565 Category : Business & Economics Languages : en Pages : 304
Book Description
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline. The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery. The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Author: The Open University Publisher: The Open University ISBN: Category : Languages : en Pages : 67
Book Description
This 5-hour free course showed how to get the best out of online shopping sites, how to assess the quality of a site and how to ensure user security.
Author: Cor Molenaar
Author: Cor Molenaar
Author: Bob Negen
Author: Kathy Lambert
Author: Paco Underhill
Author: Kathy Lambert
Author: Eleonora Pantano
Author: Richard J. Cowley
Author: J. Botha
Author: Jongen Wijnand
Author: The Open University