Author: Publisher:
ISBN: 9781582680187
Category : Commercial leases
Languages : en
Pages : 376
Book Description
Printbegrænsninger: Der kan printes kapitelvis.
Shopping Center Leasing
Author: Publisher:
ISBN: 9781582680187
Category : Commercial leases
Languages : en
Pages : 376
Book Description
Printbegrænsninger: Der kan printes kapitelvis.
Shopping Center Study
Author: Shopping Center Study
Author: First National Bank of Arizona. Research and Development DepartmentPublisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 74
Book Description
Fundamentals of Shopping Center Management
Author: International Council of Shopping CentersPublisher:
ISBN: 9780913598184
Category : Shopping centers
Languages : en
Pages :
Book Description
Depreciable Lives of Shopping Centers
Author: Touche Ross & CoPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 46
Book Description
Evaluating Shopping Center Management
Author: Suk-Fong Jennifer LamPublisher:
ISBN: 9781361292921
Category :
Languages : en
Pages :
Book Description
This dissertation, "Evaluating Shopping Center Management: a Case Study of APM" by Suk-fong, Jennifer, Lam, 林淑芳, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The economic growth rapidly, the shopping behaviour and the preferences of the customer also change a lot, therefore the intensive competition among the shopping centre and more awareness of the importance of customer service and customer retention in shopping centre. The goal and objectives of this study is to evaluate the shopping centre management in Hong Kong and used a case study "APM" as an example to illustrate the success of shopping centers. Also identify the effectiveness of provision of planning, customer services, marketing and promotion strategy etc ... factors about the shopping centre management, which enhance the customer retention to the shopping centre. The scope of study of this dissertation is to investigate that the APM in Kwun Tong as a case study to illustrate the customer retention and shopping center management factors and the background information of Kwun Tong District and its future development. In this dissertation, data were collected through site visit and survey in order to find out the major component on shopping centers management. Site visits of shopping centers were carried out to observe the shopping centre management, customer services component provision of shopping centers in Hong Kong .A case studies of APM and a questionnaire survey were conducted to analysis the customer services behaviour and the management provision in the shopping centers to have an in depth study on the effect on customer retention and shopping centers management provision in Hong Kong. In this study, quantitative research method would be involved. Primary quantitative data will be collected from questionnaires surveys to identify the shopping center management factors. The structured questionnaires and non-probability samples will be carried out at the APM. Through this study, it was found that the different types of customers have different expectations on shopping center management. Shopping centre managers should also identifY their target customers, understand the customer shopping preference and their needs, and then provide the different marketing strategy to attract and satisfy their target customers. In conclusion, the successful shopping centre should provide good shopping centers management and comfortable shopping environment to attract and retain more customers, which can enhance the image and return of the shopping centre. DOI: 10.5353/th_b4834200 Subjects: Shopping centers - China - Hong Kong - Management - Case studies
Fundamentals of Shopping Center Marketing
Author: International Council of Shopping CentersPublisher:
ISBN: 9780913598252
Category : Marketing
Languages : en
Pages :
Book Description
ICSC's Dictionary of Shopping Center Terms
Author: International Council of Shopping CentersPublisher:
ISBN: 9781582680231
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Shopping Center Behavior, a Case Study ; The Consumer Price Index
Author: Ruth EricksonPublisher:
ISBN:
Category : Consumer price indexes
Languages : en
Pages : 396
Book Description
Fundamentals of Shopping Center Marketing
Author: International Council of Shopping CenterPublisher:
ISBN: 9780913598245
Category :
Languages : en
Pages :
Book Description