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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Shelagh Stephenson Publisher: Dramatists Play Service Inc ISBN: 9780822217015 Category : Drama Languages : en Pages : 86
Book Description
THE STORIES: The Globe and Mail describes THE MEMORY OF WATER as both gloriously funny and deeply felt...Indeed, THE MEMORY OF WATER is so funny that it appears at first to be pure black comedy, with the newly bereaved sisters indulging wildly in wi
Author: Anne Stibbs Publisher: Bloomsbury Pub Limited ISBN: 9780747550754 Category : Games Languages : en Pages : 423
Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Author: David Ward Publisher: Fairleigh Dickinson Univ Press ISBN: 9780838636763 Category : History Languages : en Pages : 260
Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: Shanice Nicole Publisher: ISBN: 9781999058838 Category : Languages : en Pages : 32
Book Description
Dear Black Girls is a letter to all Black girls. Every day poet and educator Shanice Nicole is reminded of how special Black girls are and of how lucky she is to be one. Illustrations by Kezna Dalz support the book's message that no two Black girls are the same but they are all special--that to be a Black girl is a true gift. In this celebratory poem, Kezna and Shanice remind young readers that despite differences, they all deserve to be loved just the way they are.
Author: Pet Lovers Universe Publisher: ISBN: 9781707619986 Category : Languages : en Pages : 110
Book Description
Beautiful watercolor portrait of a shetland sheepdog. Perfect for a loving dog mom or dad or any pet lover you know. Maybe you need one for yourself.Book Details: 6x9 inch 108 Pages 5MM Dot Grid White paper Name and contact page Glossy cover This notebook is the perfect size for journaling. Keep it on your desk. Toss it in a purse for note-taking on the go. Stash it in a backpack. A great gift idea for a new puppy owner, friends, family, or coworkers for all gift-giving occasions - Christmas, Secret Santa, White Elephant, birthdays, anniversary, or just because you want to put a smile on someone's face. This title is also available in a lined version with college ruled spacing- - find it by copying the title up to the colon and pasting it into the search barA journal is a great gift that encourages creativity and allows you to express yourself.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Victoria Fromkin
Author: Shelagh Stephenson
Author: Joanna Baillie
Author: 
Author: Anne Stibbs
Author: David Ward
Author: 
Author: Shanice Nicole
Author: Pet Lovers Universe