Invisible Influence PDF Download

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

Author: Jeanette Farrell
Publisher: Farrar, Straus and Giroux (BYR)
ISBN: 9780374304300
Category : Young Adult Nonfiction
Languages : en
Pages : 0

View

Book Description
Mmm-mmm, microbes! Although we are accustomed to equating the presence of microbes with disease, in fact most microbes play a vital "friendly" role in shaping our lives. It is not just that one hundred million microbes can populate a thimbleful of fertile soil, or that many millions live happily in as much of our saliva. Microbes are everywhere, and we could not survive without them. In this updated second edition of her acclaimed book, Jeanette Farrell considers the invisible bugs essential to an everyday event: the eating of a light lunch consisting of a cheese sandwich and a chocolate bar. Microbes create such a lunch, digest it, and, through the alchemy of decomposition, transform it so that the cycle can start all over again. In the course of her eye-opening narrative, Dr. Farrell relates the historical significance of using microbes to preserve foods, our long-standing ambivalence about the microbes that live on and in us, and our growing understanding of their importance. Interspersed with fascinating anecdotes and illustrations, Invisible Allies will transform the reader's perception of the microcosmic world—around and inside us. Winner of the American Association for the Advancement of Science Prize for Excellence in Science Books Horn Book Fanfare Best Books List YALSA Best Books for Young Adults A Bulletin Blue Ribbon Book

Author: Thomas Koulopoulos
Publisher: Post Hill Press
ISBN: 1682616207
Category : Business & Economics
Languages : en
Pages : 251

View

Book Description
The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior. Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer. In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time. And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves. Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understanding of what drives us, where we see value, and how we want to experience the world. Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.

Author: Christine Schranz
Publisher: transcript Verlag
ISBN: 3839460417
Category : Social Science
Languages : en
Pages : 295

View

Book Description
Depicting the world, territory, and geopolitical realities involves a high degree of interpretation and imagination. It is never neutral. Cartography originated in ancient times to represent the world and to enable circulation, communication, and economic exchange. Today, IT companies are a driving force in this field and change our view of the world; how we communicate, navigate, and consume globally. Questions of privacy, authorship, and economic interests are highly relevant to cartography's practices. So how to deal with such powers and what is the critical role of cartography in it? How might a bottom-up perspective (and actions) in map-making change the conception of a geopolitical space?

Author: Herbert H. Harwood, Jr.
Publisher: Indiana University Press
ISBN: 9780253341631
Category : Transportation
Languages : en
Pages : 0

View

Book Description
Invisible Giants is the Horatio Alger-esque tale of a pair of reclusive Cleveland brothers, Oris Paxton and Mantis James Van Sweringen, who rose from poverty to become two of the most powerful men in America. They controlled the country's largest railroad system—a network of track reaching from the Atlantic to Salt Lake City and from Ontario to the Gulf of Mexico. On the eve of the Great Depression they were close to controlling the country's first coast-to-coast rail system—a goal that still eludes us. They created the model upper-class suburb of Shaker Heights, Ohio, with its unique rapid transit access. They built Cleveland's landmark Terminal Tower and its innovative "city within a city" complex. Indisputably, they created modern Cleveland. Yet beyond a small, closely knit circle, the bachelor Van Sweringen brothers were enigmas. Their actions were aggressive, creative, and bold, but their manner was modest, mild, and retiring. Dismissed by many as mere shoestring financial manipulators, they created enduring works, which remain strong today. The Van Sweringen story begins in early-20th-century Cleveland suburban real estate and reaches its zenith in the heady late 1920s, amid the turmoil of national transportation power politics and unprecedented empire-building. As the Great Depression destroyed many of their fellow financiers, the "Vans" survived through imaginative stubbornness—until tragedy ended their careers almost simultaneously. Invisible Giants is the first comprehensive biography of these two remarkable if mysterious men.

Author: Jennifer Rothschild
Publisher: Harvest House Publishers
ISBN: 0736965734
Category : Religion
Languages : en
Pages : 258

View

Book Description
Author Jennifer Rothschild has a story for you. It's about an unlikely couple, an unusual courtship, a beautiful wedding, and an illicit affair. Despite this situation, the marriage did not fail. It flourished. Here is the story of Hosea's love for Gomer—a woman who might have disappeared into her transgressions if not for the love of her husband. It's a beautiful illustration of the story of God and Israel. Believe it or not, it's your story too. God chose you and loves you. If you wander off, He will find you. If you are afraid, He will reassure you. If you are broken, He will restore you. If you are ashamed, He will cover you. If you give up on Him, He will not give up on you. No matter where you are, God sees who you are and loves you faithfully. Through the story of Hosea and Gomer, God tenderly reaches out to you and whispers, "My daughter, my name and nature are love. My name makes you lovely. Because I am worthy, I make you worthy. I am here to remind you of who you are. You are never invisible to me."

Author: Guy Stern
Publisher: Wayne State University Press
ISBN: 0814347606
Category : History
Languages : en
Pages : 320

View

Book Description
Invisible Ink is the story of Guy Stern’s remarkable life. This is not a Holocaust memoir; however, Stern makes it clear that the horrors of the Holocaust and his remarkable escape from Nazi Germany created the central driving force for the rest of his life. Stern gives much credit to his father’s profound cautionary words, "You have to be like invisible ink. You will leave traces of your existence when, in better times, we can emerge again and show ourselves as the individuals we are." Stern carried these words and their psychological impact for much of his life, shaping himself around them, until his emergence as someone who would be visible to thousands over the years. This book is divided into thirteen chapters, each marking a pivotal moment in Stern’s life. His story begins with Stern’s parents—"the two met, or else this chronicle would not have seen the light of day (nor me, for that matter)." Then, in 1933, the Nazis come to power, ushering in a fiery and destructive timeline that Stern recollects by exact dates and calls "the end of [his] childhood and adolescence." Through a series of fortunate occurrences, Stern immigrated to the United States at the tender age of fifteen. While attending St. Louis University, Stern was drafted into the U.S. Army and soon found himself selected, along with other German-speaking immigrants, for a special military intelligence unit that would come to be known as the Ritchie Boys (named so because their training took place at Ft. Ritchie, MD). Their primary job was to interrogate Nazi prisoners, often on the front lines. Although his family did not survive the war (the details of which the reader is spared), Stern did. He has gone on to have a long and illustrious career as a scholar, author, husband and father, mentor, decorated veteran, and friend. Invisible Ink is a story that will have a lasting impact. If one can name a singular characteristic that gives Stern strength time after time, it is his resolute determination to persevere. To that end Stern’s memoir provides hope, strength, and graciousness in times of uncertainty.

Author: Sabith Khan
Publisher: Routledge
ISBN: 042979732X
Category : Business & Economics
Languages : en
Pages : 195

View

Book Description
This is a first of its kind book which examines the remittances in the two largest corridors in the World: India-Saudi Arabia and Mexico-U.S.A. This book aims to treat remittances as an act of social norm involving individuals, nation-states, and diaspora communities. It treats remittances both as an act of individual obligation as well as a social fact that needs to be understood from the perspective of the actors, i.e., the givers and recipients. Using theories of motives of giving, policy analysis, international development, and international relations, the authors offer a compelling narrative of how and why remittances occur and the impacts on both the giver and recipient. The authors - both scholars of philanthropy and remittances - bring their shared perspective and understanding of this crucial phenomenon and delve deep into examining its impacts on community development and the relations between the nation-states. This book offers a sophisticated understanding of how vital remittances are to the world we live in. The book sheds light on this important social reality and will be of value to researchers, academics, and students interested in remittances, as well as to practitioners working in the international development sector, NGO actors, and policy makers.

Author: Corinne
Publisher: McSweeney's
ISBN: 1940450357
Category : Political Science
Languages : en
Pages : 393

View

Book Description
The men and women in Invisible Hands reveal the human rights abuses occurring behind the scenes of the global economy. These narrators — including phone manufacturers in China, copper miners in Zambia, garment workers in Bangladesh, and farmers around the world — reveal the secret history of the things we buy, including lives and communities devastated by low wages, environmental degradation, and political repression. Sweeping in scope and rich in detail, these stories capture the interconnectivity of all people struggling to support themselves and their families. Narrators include Kalpona, a leading Bangladeshi labor organizer who led her first strike at 15; Han, who, as a teenager, began assembling circuit boards for an international electronics company based in Seoul; Albert, a copper miner in Zambia who, during a wage protest, was shot by representatives of the Chinese-owned mining company that he worked for; and Sanjay, who grew up in the shadow of the Bhopal chemical disaster, one of the worst industrial accidents in history.

Author: Mark Wigglesworth
Publisher: University of Chicago Press
ISBN: 022662255X
Category : Music
Languages : en
Pages : 261

View

Book Description
The conductor—tuxedoed, imposingly poised above an orchestra, baton waving dramatically—is a familiar figure even for those who never set foot in an orchestral hall. As a veritable icon for classical music, the conductor has also been subjected to some ungenerous caricatures, presented variously as unhinged gesticulator, indulged megalomaniac, or even outright impostor. Consider, for example: Bugs Bunny as Leopold Stokowski, dramatically smashing his baton and then breaking into erratic poses with a forbidding intensity in his eyes, or Mickey Mouse in Fantasia, unwittingly conjuring dangerous magic with carefree gestures he doesn’t understand. As these clichés betray, there is an aura of mystery around what a conductor actually does, often coupled with disbelief that he or she really makes a difference to the performance we hear. The Silent Musician deepens our understanding of what conductors do and why they matter. Neither an instruction manual for conductors, nor a history of conducting, the book instead explores the role of the conductor in noiselessly shaping the music that we hear. Writing in a clever, insightful, and often evocative style, world-renowned conductor Mark Wigglesworth deftly explores the philosophical underpinnings of conducting—from the conductor’s relationship with musicians and the music, to the public and personal responsibilities conductors face—and examines the subtler components of their silent art, which include precision, charisma, diplomacy, and passion. Ultimately, Wigglesworth shows how conductors—by simultaneously keeping time and allowing time to expand—manage to shape ensemble music into an immersive, transformative experience, without ever making a sound.