Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Service Fascination PDF full book. Access full book title Service Fascination by Christian Zagel. Download full books in PDF and EPUB format.
Author: Christian Zagel Publisher: Springer ISBN: 3658116730 Category : Business & Economics Languages : en Pages : 358
Book Description
Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s findings illustrate that a customer’s experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale.
Author: Christian Zagel Publisher: Springer ISBN: 3658116730 Category : Business & Economics Languages : en Pages : 358
Book Description
Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s findings illustrate that a customer’s experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale.
Author: Sally Hogshead Publisher: Harper Collins ISBN: 0061966169 Category : Business & Economics Languages : en Pages : 291
Book Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Author: Nancy Graham Holm Publisher: Taylor & Francis ISBN: 1136037373 Category : Language Arts & Disciplines Languages : en Pages : 130
Book Description
Developed from the established traditions of print and radio journalism, television journalism has often failed to reach its potential to develop away from these other media. However, because of the synthesis of words, pictures, and sound, television journalism has the ability to shift from simply reporting the news to weaving stories. In Fascination, veteran television journalist Nancy Graham Holm incorporates years in the field and extensive teaching experience to produce an instructive and entertaining guide to all aspects of television journalism. With a dual focus on aesthetics and technique, this book instructs the reader on the best way to use visuals and sound, different reporting techniques, and appropriate behaviour for journalists. Each chapter benefits from real-world examples and helpful tips to guide the reader through each stage of television journalism. This book is an excellent guide for those wanting to start a career in television journalism as well as seasoned professionals wishing to gain a new perspective.
Author: Mike Peters Publisher: Routledge ISBN: 0789032708 Category : Business & Economics Languages : en Pages : 220
Book Description
'Innovation in Hospitality and Tourism' presents empirical studies that identify the major 'push and pull' factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development.
Author: Heather Beth Johnson Publisher: Emerald Group Publishing ISBN: 1849507341 Category : Social Science Languages : en Pages : 470
Book Description
The volume is a collection of articles from scholars who pay particular attention to children and/or adolescents' voices, interpretations, perspectives, and experiences within specific social and cultural contexts. Contributions include research stemming from a broad spectrum of methodological and theoretical orientations.
Author: Frederick "Coach" West Publisher: Morgan James Publishing ISBN: 1630476145 Category : Business & Economics Languages : en Pages : 146
Book Description
The conflict between staying true to your faith and staying true to your company is a constant battle for Christian business owners. The serenity you feel on Sunday soon goes away Monday morning when dealing with customers, vendors, and employees. So here’s the question: Can you have God in your life every day so that you can feel that joy constantly? YES! In God’s Business: How to Supercharge Your Faith, Your Profit, and Your Client Experience, Frederick “Coach” West III lays the foundation to enjoy more of your faith in your business.
Author: Christian Zagel
Author: Christian Zagel
Author: Sally Hogshead
Author: Nancy Graham Holm
Author: Mike Peters
Author: 
Author: John Holmes Agnew
Author: Heather Beth Johnson
Author: Kelly G. Vester
Author: 
Author: Frederick "Coach" West