Author:
Publisher:
ISBN:
Category : Art festivals
Languages : en
Pages : 62

View

Book Description

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Consumer Protection, and Competitiveness
Publisher:
ISBN:
Category : Olympic Games
Languages : en
Pages : 120

View

Book Description

Author: John Sugden
Publisher: Taylor & Francis
ISBN: 1136974857
Category : Sports & Recreation
Languages : en
Pages : 272

View

Book Description
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

Author: International Olympic Committee
Publisher: Presses Université Laval
ISBN: 9782763772677
Category : Sports & Recreation
Languages : en
Pages : 876

View

Book Description

Author: The National Folk Museum of Korea (South Korea)
Publisher: 길잡이미디어
ISBN: 899212886X
Category : Olympic Games
Languages : en
Pages : 587

View

Book Description
Seoul Olympics and Korean Culture

Author: Kim Un-yong
Publisher: Seoul Selection
ISBN: 1624121403
Category : Sports & Recreation
Languages : en
Pages : 238

View

Book Description
The Greatest Olympics It calls 1988 Seoul Olympics as the greatest Olympics. The author, the Former IOC Vice President Kim Un-yong in his book, calls the 24th Seoul Olympics as the greatest festival of mankind. He says Seoul Olympics put the Olympic Games on a right track, contributing to the development and democratization of Korea. He further says the Seoul Games will be recorded in history as the Games which gave desire and hope to Eastern European countries.

Author:
Publisher:
ISBN:
Category : Horsemanship
Languages : en
Pages : 178

View

Book Description

Author: Margaret Walker Dilling
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 600

View

Book Description

Author: Federation of Motion Picture Producers in Asia
Publisher:
ISBN:
Category : Film festivals
Languages : en
Pages : 82

View

Book Description

Author: William Tsutsui
Publisher: Global Oriental
ISBN: 9004212655
Category : Social Science
Languages : en
Pages : 221

View

Book Description
The East Asian Olympiads, 1934-2008: Building Bodies and Nations in Japan, Korea, and China is the first scholarly volume to focus on the collective East Asian experience of the Olympic Games. These twelve essays, from the diverse disciplinary perspectives of anthropology, geography, history, political science, and sports studies, explore how the Asian Olympics were used as patriotic exercises and yardsticks of social progress, shaped ideals of individual health and national strength, and were manipulated by states, interest groups, commercial concerns, and the media. This innovative collection suggests that the Olympics have played an important role in the creation of a modern East Asian identity in a world—and a global sporting culture—still dominated by the West.