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Author: , empreender Publisher: Editora Bibliomundi ISBN: 1526038986 Category : Business & Economics Languages : en Pages : 48
Book Description
Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this profession, then resting on your laurels and sticking with what you know simply isn’t an option any more.Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web.The only way to succeed online, is to take a data-driven approach. In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how you can employ it to amazing effect.
Author: , empreender Publisher: Editora Bibliomundi ISBN: 1526038986 Category : Business & Economics Languages : en Pages : 48
Book Description
Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this profession, then resting on your laurels and sticking with what you know simply isn’t an option any more.Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web.The only way to succeed online, is to take a data-driven approach. In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how you can employ it to amazing effect.
Author: RD king Publisher: 大賢者外語 ISBN: Category : Business & Economics Languages : en Pages : 57
Book Description
Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this profession, then resting on your laurels and sticking with what you know simply isn’t an option any more. Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web. The only way to succeed online, is to take a data-driven approach. In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how you can employ it to amazing effect. Here is what you will learn: You’re going to take a deep dive looking at the power of split testing for SEO. You’ll discover how to use this strategy employing the most effective tools. You’ll even learn how to avoid common mistakes. You’ll learn how to use split testing to sell a product. You’ll also learn how to use split testing to improve engagement with your audience.
Author: Dan Kerns Publisher: Digital Marketing Web Design ISBN: Category : Business & Economics Languages : en Pages : 187
Book Description
SEO, search engine optimization is explained in simple, easy-to-understand terms. Technical jargon is broken down and the process of SEO is expanded upon. Find out how to perform simple SEO and why you should be careful when choosing a SEO company. What is SEO? Search Engine Optimization 101 is where you can find the answers to many common SEO questions. In the digital age, a comprehensive SEO strategy is more important than ever before. Included as a BONUS in What Is SEO - Search Engine Optimization 101 is how to setup your own WordPress website from scratch, step by step! Discover how to cost effectively generate leads and differentiate your business from the competition by utilizing Search Engine Optimization. What Is SEO - Search Engine Optimization 101 is your guide to learning what SEO is and how to apply it to your business. Discover the information you need to be competitive online. What Is SEO - Search Engine Optimization 101 answers important questions and cover topics about SEO such as: What Is Search Engine Optimization? What Is the Difference Between Onpage and Offpage SEO? Why Are Relevance and Authenticity Important? What Are the Rules of Onpage SEO? The Major Benefits of Effective Keyword Research. Useful Tips and Advice for SEO Friendly Keywords. Long Tailed Keywords. LSI Keywords and Variation. What is Responsive Web Design. The Main Features of Responsive Design. The Rise of the ‘Mobile First’ Generation. 6 Methods for Improving Slow Loading Speeds. The Value of Backlinks and Internal Links. What Are Inbound Links? The Three Types of Inbound Links. 5 Smart Strategies for Building Authority Backlinks. What Are Outbound Links? The Two Types of Outbound Links. Tips and Tricks for Valuable Outbound Links. Dealing with High Bounce Rates. 4 Website Tweaks to Reduce Bounce Rate. Four Ingredients for Great SEO Content. The Future of Onpage SEO. 3 Bold Predictions about the Future of SEO.
Author: Simon Schnieders Publisher: Blue Array SEO ISBN: Category : Business & Economics Languages : en Pages : 251
Book Description
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more. An indispensable guide for in-house experts and SEO agency employees alike The only published book in print dedicated to the in-house SEO pro Written for those working in-house, freelancers and agency side Co-authored by 26 of the world's leading SEO's All profits go to Samaritans - samaritans.org In praise of the book: "As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal) "Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader) "If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey) More information: Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.
Author: Dan Siroker Publisher: John Wiley & Sons ISBN: 1118792416 Category : Business & Economics Languages : en Pages : 214
Book Description
How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
Author: Tim Ash Publisher: John Wiley & Sons ISBN: 1118234537 Category : Computers Languages : en Pages : 480
Book Description
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Author: Dan Kerns Publisher: SEO My Listings ISBN: 1544676778 Category : Business & Economics Languages : en Pages : 188
Book Description
Discover and arm yourself with the information you need to be competitive online. The reality is ranking in Google is not enough, you need to be on the first page, and in the top 3 at the very least. If you are not in the top 3, you are missing a substantial amount of the actual search traffic and clicks for that particular keyword. OnPage Search Engine Optimization Best Practices is an in-depth guide compiled through exhaustive research to provide clear and concise actionable information to help you increase your online web presence. Discover ethical onpage search engine optimization secrets that the SEO gurus do not want shared! Learn the rules of proper onpage SEO and how to optimize your content in an ethical manner to help show search engines what that particular page is about! Find out what search engines are looking for and how to best position yourself for current and future algorithm updates. Finally figure out how to utilize ethical onpage SEO optimization to begin outranking competitors and increasing your revenue! OnPage Search Engine Optimization Best Practices contains over 40+ references and is the perfect book for anyone who is just learning about SEO or any individual looking to brush-up on current best practices for onpage SEO.
Author: Cristian Darie Publisher: John Wiley & Sons ISBN: 0470131470 Category : Computers Languages : en Pages : 434
Book Description
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Author: Chris Goward Publisher: John Wiley & Sons ISBN: 1118463838 Category : Business & Economics Languages : en Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Brian Massey Publisher: CMI Books, Division of Z Squared Media, LLC ISBN: 9780983330738 Category : Business & Economics Languages : en Pages : 220
Book Description
Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Author: , empreender
Author: , empreender
Author: RD king
Author: Dan Kerns
Author: Simon Schnieders
Author: Dan Siroker
Author: Tim Ash
Author: Dan Kerns
Author: Cristian Darie
Author: Chris Goward
Author: Brian Massey