Sensory Secrets PDF Download

Author: Catherine Chemin Schneider
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 166

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Book Description
A book for anyone who works with children, including parents, educators, and therapists. Explains the importance of using all of the senses to develop foundational skills necessary for growing, learning, decision-making, and communication. Written in an easy-to-understand style with examples, ideas, and strategies to enhance learning and promote positive behavior. Includes a Foundational Skills Inventory to use as an assessment tool.

Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Author: Sonia Choquette
Publisher: ReadHowYouWant.com
ISBN: 1458782085
Category : Body, Mind & Spirit
Languages : en
Pages : 350

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Book Description
In this fascinating book, spiritual teacher Sonia Choquette reveals the secrets you need to awaken your intuitive voice and ... trust your vibes. If you're ready to step into a Divine, more energetically uplifting experience and live an easier more satisfying life, you'll learn how to do so within these pages...

Author: Doreit Bialer
Publisher: Future Horizons
ISBN: 1935567292
Category : Education
Languages : en
Pages : 246

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Book Description
Aimed at parents, teachers or therapists, this book provides cost-effective and functional problem-solving tips to use with children who have sensory issues at home, school or in a community setting.

Author: Catherine Schneider
Publisher:
ISBN:
Category : Behavioral assessment of children
Languages : en
Pages : 0

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Book Description
Sensory Secrets drives home the importance of using information from all the senses to develop foundational skills necessary for growing, learning, decision making, and communication. It is a guide to promote successful learning and positive behavior in people of all ages. Sensory Secrets is a must for parents; pre-school, kindergarten, and elementary education teachers; homeschoolers; and anyone who wishes to expand their understanding of neurology, thereby increasing positive outcomes. Sensory Secrets is written in an easy to read style with examples, ideas, and strategies. The Foundational Skills Inventory is included as a tool to assist educators and empower parents while locating possible areas of need to facilitate learning. Parents need this book the day they bring their newborn home from the hospital.

Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1451649665
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

Author: Ray Marsili
Publisher: CRC Press
ISBN: 1420017047
Category : Science
Languages : en
Pages : 288

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Book Description
Today, flavor chemists can generate copious amounts of data in a short time with relatively little effort using automated solid phase micro-extraction, Gerstel-Twister and other extraction techniques in combination with gas chromatographic (GC) analysis. However, more data does not necessarily mean better understanding. In fact, the ability to extr

Author: Annie Jacobsen
Publisher: Little, Brown
ISBN: 0316349372
Category : History
Languages : en
Pages : 502

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Book Description
The definitive history of the military's decades-long investigation into mental powers and phenomena, from the author of Pulitzer Prize finalist The Pentagon's Brain and international bestseller Area 51. This is a book about a team of scientists and psychics with top secret clearances. For more than forty years, the U.S. government has researched extrasensory perception, using it in attempts to locate hostages, fugitives, secret bases, and downed fighter jets, to divine other nations' secrets, and even to predict future threats to national security. The intelligence agencies and military services involved include CIA, DIA, NSA, DEA, the Navy, Air Force, and Army-and even the Joint Chiefs of Staff. Now, for the first time, New York Times bestselling author Annie Jacobsen tells the story of these radical, controversial programs, using never before seen declassified documents as well as exclusive interviews with, and unprecedented access to, more than fifty of the individuals involved. Speaking on the record, many for the first time, are former CIA and Defense Department scientists, analysts, and program managers, as well as the government psychics themselves. Who did the U.S. government hire for these top secret programs, and how do they explain their military and intelligence work? How do scientists approach such enigmatic subject matter? What interested the government in these supposed powers and does the research continue? Phenomena is a riveting investigation into how far governments will go in the name of national security.

Author: Jackie Houston
Publisher: Rockridge Press
ISBN: 9781641523417
Category : Juvenile Nonfiction
Languages : en
Pages : 110

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Book Description
Get creative with seriously FUN slime recipes for kids Oozy, gooey, squishy, and FUN--it's no mystery that making slime is cool. But how do you get super-duper stretchy slime? What do you need to add for jewel-toned slime? Can you actually taste yummy gummy bear slime? And will it ever come out of your mom's hair? Kids ages 8 and up will discover these secrets and more with the fool-proof DIY recipes inside this book. First-timers and serious slimers alike will find 30 borax powder-free recipes to mix, activate, and create! Complete with a guide to making signature slimes, the Secrets of Slime Recipe Book reveals the mystery and magic of slime to curious minds. Secrets of Slime Recipe Book includes: UNCOVER SECRETS--Learn how to make picture-perfect slime every time with clear, step-by-step recipes, tons of tips, and a troubleshooting guide for easy success. 30 BORAX-POWDER-FREE RECIPES--Get inspired with original concoctions like Groovy Tie-Dye, Holographic Slime, Magical Unicorn Slime, and more! A SLIME DIARY--Jot down ideas for new creations, favorite successes, or slimy scientific observations. Uncover the secrets of slime-making with these fantastically fun recipes.

Author: Donna M. Jackson
Publisher: Little, Brown Books for Young Readers
ISBN: 0316039888
Category : Juvenile Nonfiction
Languages : en
Pages : 128

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Book Description
Can paranormal experiences help solve crimes? What makes us have chills when we go to a haunted house? Can dogs detect cancer? Your senses send your brain messages. But what do those messages say? Find out how to interpret your senses and explore ways that technology is changing the way we experience the world around us.