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Author: María Adela Balderas Cejudo Publisher: ESIC Editorial ISBN: 8417513515 Category : Business & Economics Languages : en Pages : 258
Book Description
In an ageing world, a better and deeper understanding of the senior segment is crucial. This thesis focuses in the study of the senior tourism, a topic that has been receiving increasing attention in literature due to its growth potential and the specificities that seniors can present in their way of consuming tourism and leisure travelling. The first few years of the 21st millennium have brought extraordinary change and transformation in destination planning and management. It is obvious that the increasing importance of the tourism industry needs an improvement in knowledge for this important segment so as to be able to tailor offerings to senior cohort groups. The overall aim of this study is to understand how seniors want to travel, and to determine the trends, forces in play and key preferences that may affect the way that seniors will consume tourism in the future. The tourism industry must be attentive to the senior market because of the rapid increase in this market’s size in an ageing society and the changes in the way they are consuming products and services. Sophistication should be further explored, and opportunities provided to better anticipate, maximize and genuinely understand the needs, wants, concerns, preferences and insights of this heterogeneous segment of the population.
Author: Saurabh Kumar Dixit Publisher: Routledge ISBN: 0429512317 Category : Business & Economics Languages : en Pages : 653
Book Description
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author: Charis M. Galanakis Publisher: Academic Press ISBN: 0128204389 Category : Health & Fitness Languages : en Pages : 276
Book Description
Gastronomy and Food Science fills the transfer knowledge gap between academia and industry by covering the interrelation of gastronomy and food and culinary science in one integral reference. Coverage of the holistic cuisine, culinary textures with food ingredients, the application of new technologies and gastronomy in shaping a healthy diet, and the recycling of culinary by-products using new is also covered in this important reference. Written for food scientists and technologists, food chemists, and nutritionists, researchers, academics, and professionals working in culinary science, culinary professionals and other food industry personnel, this book is sure to be a welcomed reference. Discusses the role of gastronomy and new technologies in shaping healthy diets Describes a toolkit to capture diversity and drivers of food choice of a target population and to identify entry points for nutrition interventions Presents the experiential value of the Mediterranean diet, elaio-gastronomy, and bioactive food ingredients in culinary science Explores gastronomic tourism and the senior foodies market
Author: Stephen J. Page Publisher: Routledge ISBN: 1000437310 Category : Business & Economics Languages : en Pages : 245
Book Description
This significant volume is the first to use primary research evidence to examine tourism, ageing and the implications of an ageing population for the visitor economy. Adopting a multidisciplinary approach, this book offers insights into the new opportunities, threats and challenges that the growing ageing-tourism markets poses. The ageing population has created a demographic time bomb with a population structure that is skewed towards a growing proportion of older people. When this is combined with the impact of health conditions, such as dementia, the future shape of visitor demand and tourism behaviour is likely to change and face many new challenges, albeit at different rates in time and space. Chapters include cutting-edge insights into future issues, while interviews are used to illustrate and explain issues affecting ageing and tourism, creating a much-needed synthesis of the ageing–tourism nexus to demonstrate intellectual leadership around this theme. This book will be of great interest to all upper-level students, academics and researchers in the fields of tourism, hospitality, leisure studies, and health and social care.
Author: Dogan Gursoy Publisher: Routledge ISBN: 1351588273 Category : Business & Economics Languages : en Pages : 710
Book Description
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author: Dogan Gursoy Publisher: Routledge ISBN: 1315445514 Category : Business & Economics Languages : en Pages : 628
Book Description
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Author: Murat Kasimoglu Publisher: BoD – Books on Demand ISBN: 9535105205 Category : Business & Economics Languages : en Pages : 494
Book Description
We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.
Author: Susan Horner Publisher: Routledge ISBN: 1317746899 Category : Business & Economics Languages : en Pages : 667
Book Description
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Author: Maria Adela Balderas Cejudo
Author: Maria Adela Balderas Cejudo
Author: María Adela Balderas Cejudo
Author: Saurabh Kumar Dixit
Author: Charis M. Galanakis
Author: Stephen J. Page
Author: Dogan Gursoy
Author: Dogan Gursoy
Author: Murat Kasimoglu
Author: 
Author: Susan Horner